The former MTV VJ, Alexa Chung has just announced that she will be collaborating with Madewell. She will be releasing a line with the brand, a sister label of J Crew. The line will reflect Chung’s style (since she’s a regular at their Soho store), and include styles like high waisted skinny jeans, adding to the brand’s already popular denim collection. Chung stated that the focus of the line would be ” things you wouldn’t mind getting dirty in and things that I actually wear.” The line will debut this spring through madewell1937.com, which will be the first online opportunity to purchase from Madewell.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on—and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”
I’m sure Alexa’s hipster style will make for quite a unique collection!
Article from WWD.com
Shipley & Halmos introduces a new cut for Spring 2010. The label has released a super slim cut jean, the Benz 5-pocket jean. made from unfinished raw denim. This plays into the idea behind the brand’s spring collection, dualities of opposites: modern vs. classic, structured vs. unstructured, soft vs. hard. The new jean embodies each of these ideas, as once they’re broken in, they will be soft and last forever. The Benz retails for $ 185. What do you think of this idea? www.shipley-halmos.com
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Adam Lambert and a female friend were seen at LAX airport in Los Angeles, California, catching a flight to Chicago where he filmed an episode on Oprah. Adam was wearing a pair of Diesel Poiak 8ZB jeans tucked into his boots. Buy these jeans at asos.com.
In other Diesel related news: Bruno Collin, the founder and publisher of WAD magazine and former editor-in-chief of Sportswear International France, has been appointed artistic director of Diesel clothing. The new Diesel brand communication for 2010, “Be Stupid”, has kicked off in Berlin and will explode across the world from February on with activities of traditional and alternative media, in-store actions and guerrilla stunts that will bring the campaign’s (and the brand’s) manifesto and philosophy to life.
Diesel Black Gold (brand Adam Lambert wears/likes) will be clearly separated creatively from Diesel and the upcoming New York fashion show (scheduled for February 16th) will see the presentation of the first women’s collection designed by Greek designer Sophia Kokosalaki.
Also included are some of the ‘BE STUPID’ ads that Diesel have created. I think the adverts are pretty funny but I don’t agree fully with the concept, it is fun to do some things but I am a pretty responsible girl myself so I guess it counts me out haha.