Here we have Heidi Montag, Spencer Pratt, celeb blogger Perez Hilton and Kim Kardashian. Heidi is wearing 7 for All Mankind jeans. The group of celebs …er…attention whores congregated at Millions of Milkshakes in L.A. recently (obviously a paid appearance). Look at how Spencer seeks out the camera with his eyes… everytime I see Spiedi, my brain just screams “get a room you two!” Jeeeez.
And I have to comment on Perez’s outfit… Oh my dear, dear boy…please burn those yellow jeans, its for your own good. Let momma DenimBlog send you something more respectable, please… I thought gay men were supposed to be have style genes in their DNA?
Contest time! Want to win a free pair of William Rast jeans – up to $300 in value? Post a comment in this blog, and tell us which pair you would select from the William Rast website, and why we should choose you! Personally, I have (and would buy another pair in a different wash!) a pair of the William Rast Belle Flares – a classic cut that gives my flat-ish booty the appearance of some volume due to the back pocket flaps! Love!
We will select a winner for the contest on February 6th at 5pm EST, so get your entries in now! And yes, guys can win too – check out William Rast’s mens line – hot! This contest is for US residents only. HonestForum and DenimBlog writers/mods are not eligible to win.
LOS ANGELES — Denim Design Lab’s need to open an office in Southern California led to a vintage-inspired retail concept the jeans label hopes to replicate in Hong Kong and Shanghai.
Denim Design Lab unveiled Miner49er in November in San Clemente, a picturesque beachside community where the five-year-old denim label is based. The 900-square-foot shop will be home to DDL’s selvage jeans priced from $180 to $285. In addition, Miner49er carries organic cotton T-shirts, overalls, skirts, hand-sewn jeans and jackets from Bzen, a Hong Kong-based brand that values the craftsmanship of vintage denim as much as DDL does.
“All of the product in here can’t be characterized as fast fashion,” said DDL founder and designer Brian Robbins. “Denim Design Lab is an American vintage concept.”
Charles Lam, Bzen’s principal, signed on as Robbins’ partner in the label in June. Enthusiastic about the early response to Miner49er, Lam, based in Hong Kong and Montreal, and Robbins plan to convert the store that Lam owns in Hong Kong, called Indigo Bar, into a second Miner49er store. They also intend to open another Miner49er in Shanghai this year, and Robbins said he is eyeing a second U.S. unit in Los Angeles.
The San Clemente store will play multiple roles. The design, sales and marketing office occupy the building’s first floor. The second-floor retail space can be closed and restocked as a showroom for potential wholesale customers to check out new merchandise. The store will also serve as a test site for pricier pieces such as Bzen’s $500 hand-sewn jeans.
“You’d be crazy to open a store out of the blue,” Robbins said. “The first priority wasn’t to open a store. So we’re not relying on revenue from a store. If we break even, it’s just going to pay for the office space.”
Robbins, who has written a book that includes a history of denim and a how-to guide on how consumers can re-create vintage looks with household tools, has made sure Miner49er is also part museum. Under the historic Spanish-style building’s red-tiled roof, Robbins hung shadowboxes filled with puffs of cotton plants, swatches of selvage fabric provided by North Carolina’s Cone Denim and other denim-related accoutrements on the white stucco walls. Handheld scales, picks, lamps and other tools used by miners during the Gold Rush are also on display.
Despite the one-hour-plus drive from Los Angeles, Robbins is optimistic that Miner49er will attract fans.
“You’re going to get selvage denim fanatics from all over the place,” he said. “It’s going to be a destination store because of how cool the concept turned out.”