Normally, most celebrity fragrances (and denim lines from celebs too!) go the way of the TJ Maxx clearance bin shortly after being introduced.  But with Justin Timberlake’s success with his denim line, William Rast, and his new partnership with Givenchy, maybe his new venture will succeed.  Mr. Timberlake is said to be the new face of Givenchy’s new line but it isn’t exactly clear whether the fragrance will carry his name or not…Eau de Timberlake perhaps?

It’s dollars and scents for Justin Timberlake. The full-time pop star, part-time clothing designer and occasional actor inked a deal last week to be the face of Parfums Givenchy’s new men’s fragrance, set to launch in the autumn.

The deal should raise the cachet and earnings of the stylish star, who raked in $20 million last year, placing him 34th on Forbes’ list of the 100 Most Powerful Celebrities.

How much will Timberlake earn from smiling for the cameras? LVMH, which owns Givenchy, hasn’t disclosed the terms of their deal.

However, a number of top-rank celebrities have earned over $10 million for signing on as a spokesmodel. Angelina Jolie took home a reported $12 million in a three-year-deal with clothing label St. John, while Gwyneth Paltrow reportedly earns $3 million per year shilling for Estée Lauder.

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