Here is an interview with Beija-Flor’s designer Emilie Whitaker.
DB – What inspired you the most when creating your brand?
As a child, my great aunt in Brazil, took me to the Santa Teresa hummingbird reserve in my father’s home state. The experience had a great effect on me, and was an inspiration for the “beija-flor,” (Portuguese for hummingbird) brand. Since starting the brand, my mother and I have discovered that hummingbirds are found only in the Americas which has a special significance since my mother is from North America and my father from South America.
When I was living in Washington, D.C. my friend Katherine and I went jeans shopping and neither of us could find jeans that fit us, much less flattered our bodies. The next weekend my mom came to visit and brought me a pair of jeans from Brazil. They fit me. They fit Katherine. They fit my sister. It was like the “Sisterhood of the Traveling Pants” movie, and we realized there was something special about Brazilian denim. Within a year we were interviewing jeans factories all over Brazil, coming up with our own flattering fit, and a few months later the Beija-Flor brand was born.
DB – What has been your favourite memory/experience since your company was founded?
When we started the Beija-Flor brand we initially sold our jeans at private events, or “jeans parties” often in women’s homes, salons, or even workplaces. Each event was extremely different, and women were very honest with us on their feedback about the jeans and their issues with fashion in general. I used to tell people that in these scenarios women spoke with me almost as if I was their doctor, open and honest, which made for some very funny conversations. Since we started we’ve probably fit over a thousand women in our jeans, each with their own story, which has been invaluable in helping us develop and design our collection.
DB – Do you have a favourite cut you have designed?
The Jennifer will always be my favorite jean because the fit is based on my body. Most denim companies use a size 0, 2 or 4 for their fit model, and I’m a curvy 6-8. And I think that’s why it has become such a great seller because it isn’t designed for a models figure, but for a one of a real woman.
So the wonderful Paige Adams-Geller, of Paige Premium Denim, visited the UK to promote her jeans brand. Whilst she was here, I took a trip up to London to meet Paige herself to talk about denim and have lunch. I have to say if there is one person you need to meet in your life time, it’s Paige, she is the most sweetest, kindest, caring, beautiful (all of the good words in the dictionary) person you can ever meet. Not only are her jeans gorgeous and flattering but having somebody so down to earth and amazing designing them makes them 100 times better. If you don’t own any Paige, definitely recommend trying a pair, you will fall in love!
She has so many to choose from – 10″ ankle pegs to 14″ skinnys, classic bootcuts to boyfriend fits, lower rises, higher rises, no matter what you prefer I’m sure there is a cut for you. Paige jeans are all about the fit and trust me when I say they fit great. We have seen so many celebs in Paige jeans, Isla Fisher, Lauren Conrad and Gwen Stefani to name a few, even Nicole Richie wears a Paige denim jacket!
For your chance to WIN a pair of Paige jeans, click here.
Heidi Montag (who recently became Heidi Pratt) was snapped getting gas with Spencer. Don’t worry I spared you the pictures of them kissing Heidi is wearing Siwy Hannah cropped jeans in snowstorm. These have been seen on a few other celebs and I’m starting to like the white destroyed look!
Photos Courtesy of Gossipgirls
Jonathan Rhys Meyers was checking out the Los Angeles Premiere of ” The Soloist” while wearing True Religion Jeans. Jonathan has been in the movies “The Tudors” and “Match Point” and I think he is one hot male specimen!
Photos Courtesy of WireImage