Up and coming brand, Dylan George, which is a favorite of celebrities like Vanessa Hudgens and Carrie Underwood, is undergoing some changes. Rick Spielberg, who has worked on brands like Hudson and Antik, recently joined Dylan George.
Spielberg hopes to expand and grow the line, making it the next big thing in the denim market. His approach is simple, “Dylan George has an excellent fashion business working at retail,” he said. “We’re going to add fashion core basics.”
Over half of the items that Dylan George ships are fashion items (like denim leggings) and Spielberg wants to continually lower that ratio over the next few years, shifting the brand’s focus to the basics. The basics will whole sale at a lower price point than the fashion items but hopefully will contribute to an eventual increase in revenue.
One of the first steps in this direction, is the release of the revamped bootcut style for the holidays, which will sell wholesale at $75.
Not only will changes be occurring with the women’s line but former Guess and Levi’s alumni, Jason Ferro will be working on the men’s line. The Dylan George men’s line launched in 2008 but was put on hold so the label could focus on the more popular women’s line. The men’s collection will feature slim leg styles as well as boot leg. They will also feature unique elements like black wax coating, twisted belt loops and potassium splatters.
The men’s collection has already been ordered by stores like The National Jean Company, Bloomingdales, Harrod’s and more.
I guess I’m going to keep blogging models in denim as I find them then! We can’t get enough of beautiful women in denim, right? Mireia Canalda, Liu Wen, Karlie Kloss, Jac, Constance Jablonski, Charlotte Di Calypso, and Yulia Kharlaponova were all spotted wearing some form of denim.
Photos Courtesy of Wireimage and Altamira
Rihanna wore her fishnets and ripped denim jeans for the cover of her new single ‘Wait Your Turn (The Wait Is Ova)’. Maybe when we spotted her last time in this trend she was just leaving the shoot? Either way this cover is seriously hot, I love it! What does everyone think of Rihanna revealing what happened with her and Chris Brown? She said she still loves him and wants him to do well and when he beat her he looked like he was blacked out with no emotion… I’m really glad she has come out fighting from all of this and has her confidence back. You can learn how to DIY your own jeans like hers by clicking here. Here is the new song below.