I’m really pleased to announce with you, hot off the press yesterday, G-Star’s new advertising campaign and they are also organizing a world chess challenge!!!! How exciting is that? You can all take part as well! Please read all of the information below and I hope you enjoy a few of the images.
G-Star’s Fall/Winter 2010 advertising campaign, shot by celebrated photographer Anton Corbijn, combines the intelligence of Norwegian chess prodigy, Magnus Carlsen, with the beauty of model and actress, Liv Tyler.
This combination of contrasting and unexpected elements is one of G-Star’s key philosophies, displayed in runway shows, where destroyed denim pants are often paired with tailored jackets from the Correct Line range; and where iconic and fearless performers, such as Benicio Del Toro, interrupt proceedings to deliver spoken-word pieces in a form of ‘art-hijack.’
Already the world chess number one and described as a ‘Mozart of chess,’ Carlsen has the potential to become a similar level of icon. Becoming a Grandmaster at the age of 13 years and 148 days, Magnus is the youngest player in history to achieve the number one rank and his uncompromising approach to the game mirrors G-Star’s own hardcore design philosophy.
Hollywood actress Tyler perfectly embodies the modern G-Star woman’s combination of toughness with controlled sensuality. Her striking looks and assured, independent style have made her a globally recognized model and fashion icon. Liv returns for her second G-Star campaign, having previously presented the elegant Low-T capsule-collection.
The G-Star Raw World Chess Challenge!
In support of the Fall/Winter 2010 advertising campaign, G-Star will travel to the Cooper Square Hotel in New York City on September 10th 2010, to host a global chess competition: The RAW World Chess Challenge. This challenge gives everyone in the world the opportunity to play Magnus Carlsen, together at once, live on the internet. How exciting is that?
The RAW World Chess Challenge is offering Magnus the opportunity to prove that he truly is the world’s best chess player… but only if he can beat the entire world first! More information on the RAW World Chess Challenge can be found on: g-star.com/rawchess
Nicky Hilton took a trip to the Apple store in Los Angeles, California last week in a pair of Dylan George Bella twill shorts. It looks like Nicky has just joined the billions of people in the ipad world as she strolled out with one under her arm. Nicky then stopped at a local Coffee Bean and Tea Leaf while the sun was shining and she looked happy. I think Nicky looks very comfy in her outfit, she dresses a lot like I do when it’s too hot, a pair of shorts and a tank top.
The best part about these Dylan George shorts is they won’t break the bank! They retail for $99 at Nordstrom’s! I really adore Dylan George, I fell in love with them when I first tried the Lucy in Czar and I have got lots of pairs since! I definitely recommend the brand, they have such cute and comfy styles! Buy these shorts at Nordstrom’s for $99 by clicking here.
Kate Moss was spotted leaving her house to go hang out with some friends in London. She wore a pair of c.r.a.f.t. denim Hells Angel Jeans in Next Morning. Kate has also been spotted wearing the black version back in May. She later returned home that night with friend Kelly Osbourne. Kelly was wearing a denim vest with a skirt with paint blotches.
It seems like Kate is a huge fan of the motorcycle trend. She has been spotted in this style by many other brands. Are you readers still a fan of it? Also, have any of you readers tried out c.r.a.f.t. denim yet? You can purchase these jeans at Singer22 for $209.
Here are some pictures of the new Candie’s collection designed by Britney Spears. The collection features skirts, jackets, shirts, and of course denim. Surprisingly the collection is pretty decent. I would have never thought that she would have designed (if she designed them) these pieces. They are not the most original, but a surprise from what Britney is usually seen in.
What do you readers think of this collaboration? Do you readers like the pieces and are you just as surprised as I am seeing them? You can check out the collection for yourself below.