The members of the Kardashian family were spotted doing some retail therapy together in Studio City, California. Kim, Khloe, and Kourtney Kardashian, along with their mother Kris Jenner, and Kourtney’s son Mason Dash Disick all hit up Naimie’s Beauty Center on a family outing. Khloe wore a pair of Levi’s cut offs for the event and Kim opted for her 7 For All Mankind Gummy Moto Leggings again.
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After experiencing rising popularity, Tory Burch is looking to expand her collection. “We’re looking at [denim] as a core part of our business,” said Burch, adding that denim could represent as much as 10 percent of her ready-to-wear business by the end of the year.
Burch said denim has been a part of the collection since its introduction in 2004. She acknowledged that the primary denim offering consisted of boot-cut and slim styles. Offering a more in-depth denim assortment is recognition of how strong a component denim tends to be for her customers, Burch said. It’s also the right time for the company to be undergoing targeted product expansion.
“We want to prove ourselves in the denim world and we want to do it in the right way and at the right pace,” she said. “For us, it’s a learning process. I feel that we are at a good place right now. I’m really happy with the direction of our collection and it’s something that we’re going to continue to work on and expand. I think there’s always room for denim in the market if it’s great.”
Denim will become a standard part of the collection’s 11 deliveries throughout the year. Skinny and boot-cut styles have been joined by denim leggings, stretch corduroy, a Sgt. Pepper jacket, a sailor-cut style and highly detailed items such as printed denim, bottoms that have been hand-painted in silver and a jacket and a bottom that feature a washable leather.
“I think printed denim is really interesting and I think our prints really translate onto denim,” Burch said.
Retail prices for bottoms range from $165 to $250, and tops sell for $295 to $425. About 50 percent of the fabric will come from Japanese denim mills and the majority of production is in Asia. Other details include hand-ground holes, hand-painting, embroidery and whiskering. Burch also has mixed denim with other materials, such as leather and canvas.
“I’ve learned a lot in the last year doing a lot of research on different fits, textures and weights,” she said.
The revamped denim offerings will be carried in all the label’s branded stores in the U.S. and will be available on its Web site. Many of the brand’s wholesale customers also have picked up the line, as well as 100 department and specialty stores in Europe and Asia.
“As we all know, denim is very much part of how our customer dresses and how we all dress, so I wanted to expand on that and create more options,” Burch said.
Article and images from WWD.com
Jordana Brewster attends the launch of Kinect for Xbox 360 at the Galen Center in Los Angeles, California. Jordana is wearing a pair of AG Adriano Goldschmied skinny jeans, nude platforms and a sequined shirt. I absolutely adore Jordana and this look, I love all of the neutrals together. Please click this blog post to view more images of Jordana in AG Jeans. Buy AG Jeans at Boutique to You.