In an effort to go green(er) Levi’s has announced that they will be launching a more sustainable denim collection. The line will be released in January. The line will be called Water<less. One of the most notable features of the line is that it will use anywhere from 28-96% less water depending on the finish/style. The average pair of jeans currently takes 42 liters of water to create.
The label will be releasing 1.6 million pairs under the Water<Less brand. By the fall, the brand hopes to raise the numbers from this 20% figure. Erik Joule, the VP of Levi’s stated, ““We challenged ourselves to operate at the intersection of style and sustainability. We challenged conventions and asked in which processes we could eliminate or reduce our water use.”
The brand was able to achieve this reduction through methods of combining multiple wet cycle processes into a single one, removed the water from the stonewash process and incorporated ozone processing that helps mimic the effects of water washes.
The Water<Less collection will feature popular styles by Levi’s and, at current price ranges. Levi’s is also in the process of addressing the issues of sustainable cotton and hope to adopt methods for production next year.
Article and image from WWD.com
Amanda Ros (R) and Jacqui Getty (L) attended the Vogue and Valentino Celebrate Spring/Summer 2011 Collection Hosted by Jacqui Getty and Gia Coppola, Lisa and Nathlie Love, Kelly and Shane Lynch at Chateau Marmont in Los Angeles, California. Jacqui is wearing Current/Elliott Skinny Jeans.
Jacqui is a costume designer and was also married to Peter Getty, heir to a oil fortune. The media reports they had a very upsetting divorce. You can buy these jeans here at Singer22.
Images Courtesy of Wireimage
Claudia Schiffer strolls through the streets of London. I’m absolutely loving her outfit here. She looks just like Ali McGraw in Love Story! The 70s vibe is huge this season and I think Claudia pulls it off really well. Claudia is wearing a pair of trouser jeans by MiH. She’s wearing the Markkakesh jean in Raw.
If you want to try out the 70s flare or wide leg trend, check out J Brand’s Love Story jean. I have them and love them! Another Great option is Textile by Elizabeth and James, which Kristin Cavallari recently wore. Do you have a favorite 70s style jeans?
Gwen Stefani took her oldest out to run some errands in West Hollywood. The family looked bundled up as they swung by the drug store, CVS. Kingston looked adorable all bundled up in a rainbow colored hat, he already has unique style like his mom!
Gwen wore a pair of Paige Premium denim leggings, with a camel colored jacket and tall boots. Gwen was wearing Paige’s Verdugo jeggings in Super Tanzania. Pairing them with neutrals makes these really wearable (well maybe if you’re Gwen Stefani!) You can buy these Jeggings at Revolveclothing.com for $189.00.