Olivia Newton-John in J Brand

Four-time Grammy Award winner and former Goodwill Ambassador to the United Nations Environmental Program, Olivia Newton-John and her husband, “Amazon John” Easterling, owner and founder of the Amazon Herb Company, stopped in the UK on their world tour to promote the health benefits associated with the preservation of the Rain forest.  Olivia was wearing J Brand Jeans for the event on GMTV.  I thought Olivia was much older than she is since her days of “Grease” are long ago, but she is looking great in J Brand!

Photos Courtesy of Wireimage

Shopbop Q&A with Genetic Denim

Known for their soft denim and great fit, Genetic Denim has given an interview with Shopbop on the start of the brand and his favorites from the collection. Read some of the interview below:

Before Launching Genetic, you went on a cross-country road trip, visiting college campuses to find out what women want in their jeans. What compelled you to take this rather unorthodox, grassroots approach?

I’ve always been a heavy traveler and find that I learn the most when doing so. All the places that I’ve been in the world have influenced me one way or another. The trip you’re referencing is a perfect example. I ended up meeting 25,000 women and discovered what’s really important to them when it comes to the fit of their jeans. I think that’s the reason we have such a clear and strong vision, and what really sets Genetic Denim apart from everyone else…

What did you learn?

I learned a lot about what was missing in the denim market. I discovered that the top 5 inches below the waistband are the most crucial fitting elements in a pair of jeans.When it comes to jeans, the thing women care about most is how they look and feel in the high hip and behind.

What new Genetic style are you particularly excited about this season and why?

We are really excited about our denim sweatpant, the Val, which is a look that we were the first to introduce into the denim market. It’s a style we love, looks amazing, and takes the concept of jeans to a new level.

Click here to read the full interview at Shopbop and check out some of the new styles below.

Inerview and Photos Courtesy of Shopbop.com

Miley Cyrus in Miley & Max shorts

Miley Cyrus seems to be ready for summer! Running errands in Hollywood, she was wearing her own creation. These Miley & Max shorts are part of the collection that Miley created with BCBG/Herve Leger designer, Max Azria. What do you think of them?

Images courtesy of Wenn.com

Ashley Tisdale in JET Jeans

Stepping out of her parents home, Ashley Tisdale was spotted wearing her JET Jeans in Toluca Lake, California yesterday. She looks so summery, I love the outfit, the flats really make it look casual and cute. I always love finding Ashley in premium denim! Buy these jeans at Singer22.

Images courtesy of Wenn.com

Paige Picks: Verdugo Jegging in Lux

Paige is doing these very exclusive Paige Picks for her loyal fans! Each item she picks will be available to buy an entire season early! They will only be available to purchase online and at exclusive Paige Premium Denim stores. This months pick is the Verdugo Jegging in Lux – Inspired by Italian vintage lace, the Verdugo Jegging in Lux is a unique spin our our super stretch denim and features a subtle lace print overlay. I saw these jeans in person when I went to meet Paige in London in January and they are very pretty. They are a lot different to what you would normally see in a Jegging. The lace print is very subtle and very unique. These Verdugo Jeggings are only available in limited quantities so hurry if you want to be the first to own them! You can buy them here at Paige Premium. You can also visit Paige’s new blog, Paigeaholic.com.

Zoe Saldana coveres Essence magazine in J Brand

Avatar star, Zoe Saldana, graced the cover of the April issue of Essence magazine. She looked great, wearing a pair of J Brand high waisted jeans, a gold blouse and necklace.

Elle Magazine and Tommy Hilfiger Event: De-Stress Take It Out on Your Denim

At the New York Hilfiger Denim Store on March 18th, 2010, Elle Magazine and Tommy Hilfiger will host the “De-Stress Take It Out on Your Denim” event. You are able to purchase a pair of jeans and with the help of the present expert stylist, you can take out the stress of the day and customize your new denim then and there. The same event will also take place in Miami, Florida on March 25th.

True Religion to Open in London


True Religion is making the leap across the pond. London will be getting their first True Religion store in June.

The store will open in June, on James Street in Covent Garden and will be about 1,500 square feet and will share space with many other popular upscale retailers.

President Michael Buckley expressed the company’s plans to continue to grow internationally, including stores in Toronto and Tokyo, “We are evaluating our international opportunities on a market-by-market basis and look forward to achieving significant international growth.”

Hopefully this means a lot more stores popping up worldwide!







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