Derek Hough, former dancing with the stars dancer was spotted out with his girlfriend Shannon Elizabeth in SoCal Target Store. He is wearing a pair of Dylan George Jeans. What a great way to shop together and have fun at the same time…
Images from Bauergriffinonline.com
Just in time for back to school, American Eagle is relaunching their most popular jean, the Artist. As CMO Henry Staffords explains, “The AE Artist was our best-selling jean of all time.”
The Artist Jean’s great fit and mass appeal kept people requesting the style after it was discontinued 3 years ago. However, it will be back and better than ever, with a changed pocket position, double button and a slimmer and sexier shape. Stafford states, “It’s been newly designed to be extremely flattering all over, particularly the backside. It’s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear this jean.”
It will be released in five different colors, with three washes starting at $39.90 and the remainder, with destroying, at $49.90. It’s the combination of great cuts and affordability that American Eagle hopes will continue their success. Stafford also exclaimed, “It’s our biggest category, with the majority priced $29.50 to $49.50. Our customers are wearing jeans more than ever. They’re demanding versatility, a range of washes — jeans they can wear from the classroom to hanging out or going out on a date at night. On college campuses, jeans are the base of any outfit. Ninety-nine percent of the kids are wearing them.”
American Eagle will be attempting to get the word out and peruse a vigorous relaunch of the jean. They will be advertising through social media, in malls and billboards featuring Madisyn Ritland, a fresh faced model. Also, for a limited time, anyone who purchases the Artist jean will receive a free graphic tee. Denim proves to be the strongest selling point for many retailers, American Eagle included, as Stafford noted, “Our denim has been performing better than other categories.”
Images and article from WWD.com
Hayden Panettiere was spotted on her way to Beso restaurant wearing Paige Jeans. When a paparazzo asked if she was dating Steve Jones, Hayden replied, “I’m single and ready to mingle!” How’s that for a great single attitude?!
Photos Courtesy of Gossipgirls
Hudson jeans has adopted some rock and roll to their brand. The fall campaign will feature Georgia May Jagger (Mick Jagger’s daughter). The LA based brand recently received $30 million dollar investment earlier this year. With this investment, the brand is revamping their advertising campaign and looking to possibly open a retail store.
Advertising executive, David Lipman, who was director of the campaign, said that their choice to use Georgia May Jagger was an easy one. That the choice was “All about her genes — literally and figuratively. It’s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it’s her spirit that captivates me.”
In addition, the Jagger’s English and American background also made the selection a natural one, as the Union Jack is an emblem of Hudson Jeans. Both the Union Jack and the look of the jeans are common themes throughout the ads.
The new campaign, along with the reliance on the solid design of the jeans and combination of newer, trendier pieces will help the line’s sales. Hudson will also incorporate the featured on Jagger, as well as developing men’s wear.
Investors and CEO, Peter Kim feel are hopeful about the new direction of the brand, as its the biggest campaign that the brand has launched. They feel that it has the potential to increase the company’s sales significantly as the luxury denim market increased in the past year by over 10%.
Images and article from WWD.com