According to Women’s Wear Daily, celeb favorite April 77 has stopped production.
Founded in 2001 in Grenoble by designer Brice Partouche, the trendy label was sold in about 80 specialty stores in the U.S., including Barneys New York, Blackbird and Oak. However, in recent seasons the company faced serious financial and production issues, failing to deliver fall ’09 orders to major retailers like Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s.
The line was represented in the U.S. by New York-based Archetype Showroom, which sent out a letter to buyers in recent weeks informing them of April77’s closure and that no spring ’10 merchandise would be delivered.
“Unfortunately after much internal trouble, April77 is not in a financial position to be able to finish production and deliver your goods,” read the note from the showroom’s founder, Audrey Gingras. “I am truly sorry for the strain that this may cause you, as well as for the lack of forewarning. We are very distraught here at Archetype to have learned of this situation, especially as it is so late in the season to learn of such a problem.”
In late 2008, April77 tapped a new chief executive officer, Bernard Didier, and chief financial officer, Didier Affre.
The brand was known for directional denim, which sold for $140 to $350. Jeanswear made up about 65 percent of sales, with a contemporary sportswear line accounting for the remainder of business. Men’s wear comprised about 60 percent of sales and women’s wear 40 percent.
“Music, youth movements and underground culture have always been the main inspiration for my design,” Partouche told WWD last year.
“There was a lot of potential for this brand and it was a profitable, viable business for seven years. But in the past year, it sort of deteriorated,” said Gingras, who added April77 owed her six figures in unpaid sales commissions and expenses.
Article and image from WWD.com
What are your thoughts on this? Last week Rock and Republic filed for bankruptcy protection and now April 77, do you think more brands will go under?
I’ve been waiting for a celeb to be caught in these. Whitney Port was seen outside her New York City Apartment wearing a pair of Dylan George Lucy in Dark Czar. I think Whitney wore these jeans well, this is definitely one of her better outfits. But sizing down on these jeans could have made it better. Also, are any of you excited for the return of “The City” in a couple of weeks? You can read a review on these jeans here.
Image Courtesy of PicApp (not to be copied or used by others)
Ashley Tisdale looked gorgeous yesterday with her brutnette currly hair as she headed to the 2010 Sea to Sky Cheerleading & Dance Championship in Vancouver, Canada. She wore her Acid Wash JET Jeans with her Louboutin Treopli booties and a printed T-Shirt, just like before! We spotted Ashley in this same outfit last year. I like it when celebs repeat outfits, it shows they actually wear clothes because they really like them, like we do. I wear the same jeans and tops quite often. I go through phases of really loving something and wearing it all the time and then moving on to something else. Buy these jeans here at Singer22.