Frankie B. wants to give 3 lucky DenimBlog readers the chance to win a pair of their jeans. This contest is a Twitter contest so what you need to do is follow DenimBlog and Frankie B. on Twitter and tweet this:
‘Contest – Follow @DenimBlog and @FrankieBJeans to win a pair of Frankie B. Jeans! http://bit.ly/1vGYMD’
The contest will be on for 1 week only and will end on 16th November. The winners will be selected at random by Daniella (the founder and designer of Frankie B. Jeans) and will be allowed to select which pair they would like. You can re-tweet as much as you like to try and increase your chances of winning! We will only select winners from those of you who are following DenimBlog and Frankie B. on Twitter, so make sure you are. Good luck everyone!
Zac Efron attended the NYLON Guys November issue launch event at XIV in West Hollywood. He was wearing his G-Star raw jeans for the event. Zac spoke to WWD at the launch about his favourite pair of jeans and said
“They’re my favorite jeans (G-Star raw). I wore them all throughout High School Musical 3. I even wore them hiking. You have to wear them everywhere to get them right.”
It’s great to know Zac loves his denim as much as we do! I love breaking in my raw denim. I haven’t ever seen him in his G-Star jeans though? I would love to interview him about his denim, I’m sure it would be really interesting. His G-Star raw jeans are looking pretty nice now, I’m loving that fading on the lap. I honestly thought Diesel Thanaz jeans would be his favourite, it does surprise me that he chose raw denim, it just proves he’s a denim enthusiast like we are! He has raw Nudie jeans too.
Up and coming brand, Dylan George, which is a favorite of celebrities like Vanessa Hudgens and Carrie Underwood, is undergoing some changes. Rick Spielberg, who has worked on brands like Hudson and Antik, recently joined Dylan George.
Spielberg hopes to expand and grow the line, making it the next big thing in the denim market. His approach is simple, “Dylan George has an excellent fashion business working at retail,” he said. “We’re going to add fashion core basics.”
Over half of the items that Dylan George ships are fashion items (like denim leggings) and Spielberg wants to continually lower that ratio over the next few years, shifting the brand’s focus to the basics. The basics will whole sale at a lower price point than the fashion items but hopefully will contribute to an eventual increase in revenue.
One of the first steps in this direction, is the release of the revamped bootcut style for the holidays, which will sell wholesale at $75.
Not only will changes be occurring with the women’s line but former Guess and Levi’s alumni, Jason Ferro will be working on the men’s line. The Dylan George men’s line launched in 2008 but was put on hold so the label could focus on the more popular women’s line. The men’s collection will feature slim leg styles as well as boot leg. They will also feature unique elements like black wax coating, twisted belt loops and potassium splatters.
The men’s collection has already been ordered by stores like The National Jean Company, Bloomingdales, Harrod’s and more.