Well you didn’t expect denim by the man who makes $9,000 fur boots to cost less, did you? Tom Ford’s new jeans, which retail for $990, are hitting stores now. They’re made from raw-looking pre-washed Japanese selvage denim and won’t shrink or shed indigo on any of your favorite undershirts. It’s the least they could do for nearly $1k, after all. Better still, the front button is 18-karat gold plated, and the pockets are lined with fine silk. Of course, they also come with an intrinsic invaluable wealth of pocket/button-related pickup lines.

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Does anyone else think Tom Ford’s photo above looks like Christian Troy in Nip/Tuck? Anyway, I digress. Can the economy still handle $990 haute couture denim? Do you think even the rich are affected or will they still buy Tom’s jeans?