We caught up with the iconic brand Superfine to get an interview. Established in 2003 by Lucy Pinter and Flora Evans, Superfine is recognised as an innovative style leader, making rock and roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, they quickly gathered a dedicated following around the world and is a point of reference for many of today’s most influential style icons. A bit punk, a bit purist, the label has led the way with clean looking jeans, free from branding.
Now run and designed by Lucy, collections expand on fresh jean silhouettes with a full ready to wear collection and quality reaches a new premium in collaboration with licensee Pier Spa. This has been key to the evolution of Superfine today as a high-end, fashion denim brand with production in Italy. I have also included a preview of some of the images from the Autumn/Winter 2011 Look Book. Carry on reading to find out more!
DB: What made you come up with the name Superfine?
At the time, my partner (Flora) and I used to refer to gorgeous clothes as “her” or “him”. If something was really fabulous we’d say “she’s fine”, the response would be “yeah, superfine!” etc…It evolved from there.
DB: Why did you decide to create your brand?
I was styling and needed to find skinny jeans. No-one did them at that time. Just all distressed bootlegs and flares. I used to tape everything to make it look skinny and was desperate from something clean and un-embellished…It was during my frustrating search for the clean skinny, I took Flora to dinner and suggested we make jeans.
DB: So you used to be a stylist? Who did you style?
I styled for publications such as iD magazine, Harpers Bazaar and Japanese Vogue, Black Book as well as styling celebrities such as Ben Harper, Neneh Cherry, All Saints, Janet Jackson and various other pop videos/music videos and fashion clients.
DB: What is the best feature of your jeans?
Depends which pair but generally I like them because mostly they are different to other peoples. Even on basics there is more attention to detail (pocket linings, zips, stitching etc).
DB: What was your inspiration for your latest collection?
AW was a Gypsy Punk collection. The inspiration came from a photographer called Joseph Kudelka. I loved all the old looking fabrics in his gypsy pictures. The wools looking distressed and “oiled”. I then was looking at an image of Malcolm McLaren’s funeral on my desktop. I wanted to somehow marry the Gypsy theme with Punk. It worked. I’m really happy with this collection.
DB: Who do you envision wearing your brand?
No-one in particular really. Although it seems fashion people are the one’s who know the brand best. I get excited seeing anyone in Superfine.
DB: Who is your favourite celebrity in Superfine jeans?
DB: We all love denim but what makes it so important to you?
It’s timeless and effortless. I think the most stylish people are that way because they look cool without effort.
DB: What is your most popular cut?
Now it is the “Adventure” jean. But we are probably best known for our “Liberty” skinny jean.
DB: Do you have a favourite jean you have designed?
I loved the first “Super Swirl” with leather detailing, I love the “Punk Pant” from AW and our versions of the biker and the “Vroom” and the Swirl with Stitch in “Ghost” coming to stores soon…
DB: So what’s next for Superfine?
I’d like to add the kids line soon. And I’m hoping to add some collaborations to the list but nothing is confirmed yet…Watch this space!
Sarah Jessica Parker held onto her umbrella as she braved the rain to take her son James to school in New York City a couple of days ago. I wonder wear James’s umbrella is?
Sarah was wearing her Paige Premium Bentley wide leg jeans in Mischief (which we saw her wearing before) for the day. I actually love this outfit on her, I like the really light wash of the denim against the slouchy grey sweater and scarf. It’s so casual but styled. This look is definitely better than the previous one! Which one do you prefer? Buy these jeans online at Paige Premium for $199.
Images courtesy of Pacificcoastnews.com
Kristen Stewart was spotted taking her new dog out for a walk in New York earlier this morning. She wore her typical “K-Stew” look of super skinny jeans, chucks with a tee and hoodie. Kristen’s jeans always fit her so perfectly, like these 7 For All Mankind Gummy Leggings in Grey. They are never loose and seem to always be the right length on her.
Another thing that I like about Kristen is that she always looks so fresh. Her skin looks amazing in these photos. Truthfully, what is the need for this girl to wear make-up when you already look great without it? You can click here to purchase these jeans at 7ForAllMankind for $169.
Kourtney Kardashian and a friend spend some time together at a local Santa Monica park. The two looked to be quite serious as they watched Kourtney’s son, Mason, play on the playground.
Kourtney wore her BleuLab Reversible detour legging in Bleu Lead. She paired them with her black and brown Chanel boots and a long sleeve shirt. I agree with Jonathan, I wonder how these feel? Especially during the warmer weather, since I’d imagine the coated side would be sticky. You can buy Kourtney’s jeans at Singer22.com for $207.