Check out this interesting article from the UK about designer sizing. Do you notice this in certain brands? Truth be told, we do love a store who’s size 4’s we fit into instead of a 6! Do you notice this as much in designer denim brands?
Also check out a discussion about vanity sizing in the forum.
This DenimBlog is a daily journal of designer jeans. We cover what we call the "big 5" denim brands. Diesel Jeans, Rock and Republic jeans, Seven for all Mankind jeans, and Citizens of Humanity jeans. As well as a number of other brands such as Joe's Jeans and William Rast. We also focus on celebrity pictures and have pictures of such celebrities as Rachel Bilson, Jessica Simpson, Brad Pitt and Justin Timeberlake Also if you would like to learn more about authentic designer jeans please be sure to check out our designer jeans forum.
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Honestly, I think this is one of the best selling techniques they’ve come up with so far. All of us would like to think we’re smaller than we are!! It makes buying denim a bit harder, though, since there’s so much variation between brands.