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Ali Lohan is the new face of PRVCY

Ali Lohan recently signed with NEXT models and has already been named the face for PRVCY’s Spring/Summer 2012 relaunch. Ali shared her excitement, “I was thrilled to model for PRVCY Denim, everyone was amazing to work with. The collection has the best fit and I love the styling for this upcoming season.” Christian Wicks, president […]

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PRVCY To Resume Production

Good news for PRVCY lovers! After halting production after the original owners declared bankruptcy, PRVCY announced that they will be resuming production. Production of the Fall/Winter 2011 line has already resumed and the Spring/Summer 2012 line is also in production. Although the line is under new management, the charitable aim of the original owners has

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PRVCY Premium commercial

Although it originally started as a way to raise money and awareness for breast cancer, PRVCY Premium denim quickly became a celeb favorite. Celebrities like Carrie Underwood, Paris Hilton and Lauren Conrad are all fans of the line. PRVCY Premium recently launched their first commercial. Check it out below. You can also view a video

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