Do you know your Evisu Denim?

You’ve probably seen the seagull logo before yet never known what those sexy jeans are. I like to call them the “creme de le creme” of jeans and they completely trump Sevens and Rock and Republic. (Editor’s Note to writer Jessie: Them’s fighting words around DenimBlog, girl, watch out! Ha ha.) They are Evisu.

The super premium jeans are made out of the best quality denim in vintage looms and many of the jean styles still have the logo hand painted on to them. Their prices range from $150 to $1000 for a pair.

The brand seemed pretty underground for a while but they definitely blew up when they teamed with Puma for both a collaboration called “Evisu loves Puma” and also selling their own brand in Puma stores across the world. High quality premium denim jeans are definitely their staple. But also, Evisu makes cutting edge ready-to-wear clothing.

2 Responses to “Do you know your Evisu Denim?”

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1 mgoose Jul 28th, 2008 at 9:25 am

I’m not a big fan of Evisu myself. I worked at a boutique that used to sell them back in 2001, and they’ve always been around out here on the west coast. I think my biggest issue is the fact that they insist on putting that large logo on every piece of clothing they make, even their shoes.
2 j1n1i14 Jul 28th, 2008 at 7:20 pm

“The super premium jeans are made out of the best quality denim in vintage looms and many of the jean styles still have the logo hand painted on to them. Their prices range from $150 to $1000 for a pair.”

The PumaxEvisu line is actually the cheapest kind of jeans that Evisu makes. I used to own a pair and they were worse than R&R’s at ripping. After I did a little research, I found out that the PumaxEvisu line doesn’t have a hand-painted logo and the quality is subpar at best. The high quality selvedge jean you’re referring to in Evisu’s line will cost you towards the upper end of the price scale. My cousin, who lives in Asia (where Evisu is huge, esp in its origin), has a few pairs and they’re great jeans, but they’re nothing better than what you’d find in any other pair of raw denim. For that matter, any pairs of raw should “trump” 7FAM and R&R.