American Eagle just announced the launch of their “Live Your Life Campaign.” The campaign features 15 inspiring people, ranging from actresses and models to students and athletes. “Each member of the campaign shows off a unique denim fit and the multitude of looks you can build with a great pair of jeans and our colorful tops and accessories, illustrating our commitment to individuality, and the spirited optimism of the American Eagle Outfitters brand.”
Starting July 23rd, customers can win a chance to be featured in the spring 2013 campaign by submitting a photo and answering personal style questions online. Each entrant can then share their submission for voting and the top 250 people in each of the 15 fits will be displayed online. American Eagle will select 1 winner from each category and after 5 weeks, the winner will be voted on to be featured in the Spring 2013 campaign. You can submit your entry here.
Check out the video and meet the models below:
Pretty Little Liars‘ star Shay Mitchell recently shot American Eagle’s upcoming Fall 2012 ad campaign. The theme of the Campaign is Live Your Life, focusing on individuality and living your life, in American Eagle denim.
Shay is the first of 14 more faces of the campaign, who will be reveled later this summer. For the campaign, Shay wore AE’s new skinny kick jeans, which will be in stores this fall and will retail for $49.50. Check out some of the images from the shoot below.