Patrick Schwarzenegger for Hudson Jeans

Patrick Schwarzenegger has been tapped as the new face of Hudson jeans. The 17 year-old son of Arnold Schwarzenegger appears on billboards, shirtless, wearing a pair of Hudson jeans. This billboard is on Sunset Boulevard in Los Angeles, California.

While the billboards are the first images released for the campaign, Patrick will appear in upcoming web and print ads for the Fall 2011 collection with Georgia May Jagger. Perhaps he will follow in Georgia’s footsteps and try his hand at designing for the brand as well.

Images from WENN.com