Kellan Lutz, now the star of the upcoming Tarzan movie, returns as the face of Dylan George and co-designer of Abbot + Main for the brands Fall 2012 campaign, California Dreaming, starring alongside Supermodel Kate Upton.
Shot by famed photographer Yu Tsai, on the sprawling sands and energetic promenade of Venice Beach, California, the campaign captures the effortless lifestyle and youthful spirit that both brands were founded upon. California Dreaming is a provocative portfolio of images, shot beneath the setting sun for the effect of the sun’s glow and hazy mist from the warm ocean breeze. This season, the laid-back attitude of the collections come to life through the campaign photos; as the vibrant Dylan George printed and colored denim is offset by the lush Abbot + Main knitwear.
I think the photos are gorgeous and definitely are very Californian. You can see that effortless style and simplicity show through! I have also included a video below of the campaign. Check it out because I think it’s amazing. The slow motion coupled with the song and the style of acting really makes me intrigued to watch it!
Images courtesy of Yu Tsai.
Kellan Lutz poses for the cameras while attending an Us Weekly event at the Greystone Manor in West Hollywood.
Kellan wore a pair of Dylan George’s straight leg jeans in Ryde wash with an Abbot + Main Henley in deep ocean and a pair of brown loafers. Kellan’s work as a spokesperson for Dylan George has served him well as he picked up an award for his style at the Us Weekly event. You can buy Dylan George jeans online Nordstrom.com
Kellan Lutz was spotted out and about on Abbot Kinny in Venice, California scouting for locations for his clothing line Abbot & Main. I had no idea he was looking to open a store!
Kellan wore a double denim outfit which consisted of a light wash denim shirt and a pair of dark slim fit jeans. I really like this outfit on him, everything fits well and I love double denim obviously! What do you think of his outfit?
Images courtesy of Pacificcoastnews.com.
Kellan Lutz is going to be launching the brand new Spring 2012 collections from Dylan George and Abbot + Main on the 17th March 2012 at Bloomingdales at the Roosevelt Field Mall in Garden City, New York. It will be from 2pm – 3pm on the main menswear level. Also, anyone who purchases Dylan George or Abbot + Main between now and the 17th, will get VIP access to the express line to meet Kellan first! How exciting is that?! I have listed the full adress below for you. Have fun!
Bloomingdale’s at the Roosevelt Field Mall
Menswear – Main Level
630 Old Country Rd.
Garden City, NY 11530.