Paige Adams-Geller was thrilled to open the first ever PAIGE SHOP in Europe within the iconic Selfridges Denim Studio in London last Thursday. The evening was hosted by the lovely Rosie Huntington-Whiteley alongside Paige for a two hour party and interview session. The ultimate Paige girl, Rosie has just been announced as the face of the lifestyle label for 2015 as I’m sure you already know.
Other guests included Gala Gordon, Laura Jackson, Jess Mills, Lara Mullen and Zara Martin who played a special DJ set for the night. I was also personally in attendance and got to see Paige again, chat about the new styles and catch up on things. Some of the new jeans are absolutely incredible and after having seen the Indio in Blue Galaxy Coated in person, I have to say I am completely in love with them!
The new 37 square meter space in Selfridges boasts a huge selection of Paige lifestyle product including 125 new fashion styles, 32 never-out-of-stock core denim jeans and 21 styles exclusive to Selfridges. I’ve included lots of photos from the night so you can see the new shop and also the guests in attendance. If you love the new styles too, you can shop them online at Paige Denim.
Rosie Huntington-Whiteley was spotted arriving back into Los Angeles, California after attending the Paige event in London. The new face of the brand wore a pair of the Indio in Ramone Destructed with the Gracelyn Tee and some white pumps.
I have been hoping to see Rosie in these since I first saw them. I think the Indio cut as well as the distressing of the jeans is just amazing and I noticed that the Rosie is quite the fan of it. She also wore the metallic blue pair for the event in London and I hope she wears the many other washes that it comes in or the Edgemonts. You can click here to purchase these jeans from SHOPBOP.
Image Courtesy of WENN.com
Can you guess which supermodels butt this is in a pair of Paige Verdugo Leggings?