This should be interesting - do you think web movies will help sell more jeans?
In an interesting new multimedia campaign, Justin Timberlake will be starring in My Name is William Rast, a series of short Web movies to promote his clothing line, William Rast. Co-starring model Erin Wasson, they play a Bonnie and Clyde style couple on the lam from the law…albeit a hiply-dressed pair of fugitives, clad as they are in head-to-toe William Rast.
“You never really know who they are running from or what they are running toward,” co-creative director Marcella Lindeberg (with Johan Lindeberg) told WWD about the scenes set in the woods with the couple escaping - and making out periodically - with gunshots in the background. “But the characters are developed in such a way so we can carry the story on through seasons to come.”
16-mm. film was used to create a “raw” feel, and the accompanying print campaign in the September issues of various high-end magazines will look like movie posters which highlight WilliamRastMovie.com. The collection will be available at soon-to-be-relaunched WilliamRast.com.
Although William Rast was launched three years ago as premium denim, it has since become far more diverse, and capitalizing on Timberlake’s celebrity and status as a style icon will spotlight the growth of the brand into a complete line of sportswear. “We came up with this idea for him to play a role as this guy named William Rast,” explains Johan Lindeberg about the Jonas Akerlund-directed shorts which Timberlake scored musically. “So it isn’t meant to be Justin, it’s Justin playing a role, as an actor. When we explained the idea, he instantly loved it and got really into building the profile of this character.”
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Vanessa Minnillo and dog, Wookie, were spotted in Soho the other day. The 27-year-old former Miss Teen USA will be starring soon in Disaster Movie, a comedy spoof on disaster movies. The movie also stars Carmen Electra and Kim Kardashian. I like her William Rast Flare jeans! She looks comfy but still stylish!
Jessica Biel was spotted out again in her favorite William Rast jeans, strolling through Santa Monica. Speaking of William Rast, there are still 8 hours left in the William Rast private sale at HauteLook - did anyone else pick up any? I sure did.
Images courtesy Celebutopia.net
I don’t know how I missed this one until now, but at 11am EST today - William Rast @ HauteLook! I hope this means denim! I’ve been wanting a pair!
UPDATE: They have TONS of jeans! I finally got the pair of William Rast Flap Pockets that I’ve been dying for! Yay!
Following a quick trip to L.A. to visit her honey, Justin Timberlake, as he premiered “The Love Guru” earlier this week, actress Jessica Biel was spotted in the LAX airport the other day wearing a pair of Mr. Timberlake’s William Rast jeans. What do you think of her new darker ‘do and bangs?
Images courtesy Celebrity-Gossip.net
American Idol finalist Kellie Pickler performed at the CMA Music Festival on June 5th while wearing a pair of William Rast Lisa Shorts. Are you picking up some denim long shorts for summer?
Images courtesy Celebutopia.net
Perhaps instead of “Celebs in Denim”, we should start titling posts “Celebs who don’t Hem”. As we’ve asked time and time again, why do these multi-million dollar celebs insist on walking on their jeans, or doing this, ala Britney, above. Arrrrgh. Even safety pins would look better! Anyway, here’s Britney in her William Rast jeans. *Sigh*. She’s got the right clothes, she just doesn’t know how to wear them. Where is her stylist?!
Access Hollywood host Nancy O’Dell, with her husband and daughter, were spotted walking along Fifth Ave on Saturday, May 10th in NYC. Nancy is wearing a pair of William Rast Savoy jeans.
Photo courtesy BauerGriffinOnline.com.
Thanks to HonestForum member courtzzzz69 for spotting this photo!
Actress Jessica Biel was spotted at Los Angeles International Airport yesterday wearing a pair of William Rast jeans. What do you think of her look? Personally I like William Rast denim but think her jeans look uneven and messy bunched like that with boots, they’d be better tucked in…maybe.
This blog written by the Editor, WeLoveDenim.
Photos courtesy Celebutopia.
Normally, most celebrity fragrances (and denim lines from celebs too!) go the way of the TJ Maxx clearance bin shortly after being introduced. But with Justin Timberlake’s success with his denim line, William Rast, and his new partnership with Givenchy, maybe his new venture will succeed. Mr. Timberlake is said to be the new face of Givenchy’s new line but it isn’t exactly clear whether the fragrance will carry his name or not…Eau de Timberlake perhaps?
It’s dollars and scents for Justin Timberlake. The full-time pop star, part-time clothing designer and occasional actor inked a deal last week to be the face of Parfums Givenchy’s new men’s fragrance, set to launch in the autumn.
The deal should raise the cachet and earnings of the stylish star, who raked in $20 million last year, placing him 34th on Forbes’ list of the 100 Most Powerful Celebrities.
How much will Timberlake earn from smiling for the cameras? LVMH, which owns Givenchy, hasn’t disclosed the terms of their deal.
However, a number of top-rank celebrities have earned over $10 million for signing on as a spokesmodel. Angelina Jolie took home a reported $12 million in a three-year-deal with clothing label St. John, while Gwyneth Paltrow reportedly earns $3 million per year shilling for Estée Lauder.
Continue reading ‘First William Rast, now Givenchy: Eau de Timberlake?’
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