Archive for the 'william rast jeans' Category

High Profile Pair in the Square Celebrity Jeans Auction

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Today Alison Sweeney, The Biggest Loser” host and 15-year “Days of our Lives” actress, kicks off the High Profile Pair in the Square auction of jeans worn and donated by celebrities. The auction, which benefits the Clothes Off Our Back Foundation, on Military Island at the intersection of Broadway and 7th Avenue at 44th Street. In celebration, Times Square will be decorated with hundreds of jeans and shirts hanging like laundry from clotheslines above the streets. For those unable to attend the event, the celebrity jeans will be available for auction at www.clothesoffourback.org immediately following the live auction, with all proceeds benefiting the Clothes Off Our Back Foundation. With more than 50 pair of celebrity jeans available for auction online, some include Ryan Seacrest, Miley Cyrus, Nick Lachey, Ashlee Simpson, Lauren Conrad, Rachael Ray, Minnie Driver, Debra Messing , Brittany Snow, Terrence Howard, Forest Whitaker and the cast of “How I Met Your Mother” (Josh Radnor, Neil Patrick Harris, Jason Segel, Alyson Hannigan, Cobie Smulders). In addition, a sweepstakes for a washer and dryer line at www.washingmyjeans.com. The event marks the launch of the GE Profile frontload washer and dryer boasting the first-ever SmartDispense laundry technology that holds up to six months of detergent and fabric softener and dispenses just the right amount plus, washes 17 pair of jeans in one load– saving loads of time. In fact, if every household in New York City had a Profile frontload pair, the city could wash the entire nation’s jeans in just 34 days.

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I want these jeans donated by Michael Kors

“With the popularity of jeans today, we’re excited to offer a revolutionary frontload washer and dryer that can clean 4,420 jeans before needing a refill,” says Lynn Pendergrass, Vice President of GE Consumer and Industrial. “The secret is the SmartDispense technology. It knows exactly how much detergent to dispense so your clothes come out perfect without wasting detergent or water. It’s a win-win situation for Americans and the environment.”This innovative washer and dryer features state-of-the-art clothes care with advanced technology exclusive to GE Profile, including:

– SmartDispense(TM) Technology pedestal system that holds up to 6 months of detergent and fabric softener then dispenses just the right amount based on soil level, load size, water hardness and fabric type

– Stain Inspector(TM) technology that recognizes and treats more than 40 different tough stains

– Reverse Tumble and DuoDry(TM) System that provides exceptional results in a fraction of the time of traditional models

– CleanSpeak(TM) communication where the washer electronically tells the dryer what items to expect, so you’ll have fewer interruptions and extra time to enjoy your life

(As a mother of 4 kids and a debilitating denim addiction, I could definitely use a new washer and dryer. Especially, one that can wash my entire family’s jeans all at the same time. )

For more information about the auction and to bid, visit www.clothesoffourback.org. The celebrity jeans include Donna Karan, Michael Kors, Shawn Pyfrom, Aimee Teegarden, Alan Alda, Maria Menounos, Nancy O’Dell, Chris Rose, John Salley, Toni Collette, Jeff Probst, Kristian Alfonso, Shaun Robinson, John Krasinski, John McCrea, Melissa Joan Hart, Angie Harmon, Jillian Michaels, Christian Slater, Zachary Levi, Tony Shalhoub, Dule Hill, Greg Grunberg, Coolio, Jarez, Christian Siriano, B. Smith, Paula Patton, the cast of “9 to 5: The Musical” (Allison Janney, Stephanie J. Block, Megan Hilty, Marc Kudisch), and more.

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William Rast Billy Flare Jeans, above.

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Ashlee’s Notify Jeans

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Justin Timberlake on My Name is William Rast: The Movie

I am so excited for “My Name Is William Rast“…the first in a series of videos to be rolled out online throughout autumn/winter 2008-09 for the premium denim and lifestyle brand of the same name established by Justin Timberlake and partner Trace Alaya in 2005.  We will post the full videos here on DenimBlog as soon as they are available! Timberlake not only stars in the movie, he composed, co-wrote, and co-directed it.  The movie features model Erin Wasson as Birdie and was directed by Jonas Akerlund.

Also, this is a video of Justin Timberlake and Trace Ayala on the creation of William Rast - and its kind of ironic to me.  Do you think the jeans represent the country store they show in the video, at $200+ a pop?  That country store reminds me of Wrangler, not William Rast.  I’m just sayin’!

Celebs in Denim: Jessica Biel in William Rast (yes, again!)

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Here we have good girl Jessica Biel in what else, boyfriend Justin Timberlake’s line, William Rast.  She was spotted at Hollywood Presbyterian Church on August 14th. 

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More Jessica Biel pics after the jump!

Continue reading ‘Celebs in Denim: Jessica Biel in William Rast (yes, again!)’

Celebs in Denim: Jessica Simpson in William Rast Cutoff Shorts (again!)

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Jessica Simpson was spotted out to dinner at Mr. Chow’s recently in her favorite William Rast cutoff shorts - she’s been seen in them before!  We could not find these shorts online anywhere so our guess is she cut them herself from a pair of William Rast Long Shorts or from a pair of their jeans!  Love the look - William Rast should take that hint and come out with some cutoffs for next summer!

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Justin Timberlake to perform during William Rast runway show

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New York’s Fashion Week is turning out to be a really busy time for pop sensation Justin Timberlake - who has a number of events lined up throughout the festivities.

Not only is the “Sexy Back” stud scheduled to perform at the annual Fashion Rocks concert on September 5th, but he is also going to be rocking out at the Roseland Ballroom while the models show off the latest William Rast collection (Justin and partner Trace Ayala’s successful denim line).

Can’t WAIT for Fashion Week!

Celebs in Denim: Jessica Biel in William Rast Jeans

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Actress Jessica Biel was spotted once again in her trusty William Rast jeans while out getting some groceries.  They do fit her booty like they were made just for her so I can’t blame her for being spotted in them often!  I bet she owes about 82 pairs since boyfriend Justin Timberlake designs them!  I wish I had a boyfriend who designed jeans…*sigh*… I would have so much more money in my bank account!

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Pictures courtesy JustJared.com

Celebs in Denim: Candace Cameron in William Rast Jeans

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Jodie Sweetin and her on-screen big sis Candace Cameron Bure had lunch together at the Ivy restaurant yesterday in Beverly Hills.  According to Perez Hilton, this is where D-list celebs come to get photographed by the parazzi!  The two were co-stars on the sitcom Full House back in the 80’s.  OMG that makes me feel so old!   Both are married with children these days.  According to BuzzFoto:

Candace just opened a family winery with her husband, and Jodie just had a baby. The two girls smiled and laughed as they left the restaurant, and were sweet enough to pose for fotos for us and with fans.” 

Hmm, publicity stunt, me thinks.  But Candace, I have to say, looks hot in her William Rast jeans!

Photo via PerezHilton.com

Celebs in Denim: Jessica Biel in white William Rast jeans

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Actress Jessica Biel sure does love her William Rast denim, created by boyfriend Justin Timberlake.  Lately she’s been spotted twice in her white William Rast jeans.  Is white becoming the new grey for denim?!  Her black and white outfit is cute!

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Celebs in Denim: Jessica Simpson in William Rast cutoff shorts

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Singer/actress Jessica Simpson wore a pair of William Rast denim cutoff shorts at the Country Thunder USA Festival in Twin Lakes on July 19th.   Jessica has been spotted in William Rast many times in the past and has long been a fan of the brand.

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William Rast Web Movies coming soon!

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This should be interesting - do you think web movies will help sell more jeans?

In an interesting new multimedia campaign, Justin Timberlake will be starring in My Name is William Rast, a series of short Web movies to promote his clothing line, William Rast. Co-starring model Erin Wasson, they play a Bonnie and Clyde style couple on the lam from the law…albeit a hiply-dressed pair of fugitives, clad as they are in head-to-toe William Rast.

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“You never really know who they are running from or what they are running toward,” co-creative director Marcella Lindeberg (with Johan Lindeberg) told WWD about the scenes set in the woods with the couple escaping - and making out periodically - with gunshots in the background. “But the characters are developed in such a way so we can carry the story on through seasons to come.”

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16-mm. film was used to create a “raw” feel, and the accompanying print campaign in the September issues of various high-end magazines will look like movie posters which highlight WilliamRastMovie.com.  The collection will be available at soon-to-be-relaunched WilliamRast.com.

Although William Rast was launched three years ago as premium denim, it has since become far more diverse, and capitalizing on Timberlake’s celebrity and status as a style icon will spotlight the growth of the brand into a complete line of sportswear. “We came up with this idea for him to play a role as this guy named William Rast,” explains Johan Lindeberg about the Jonas Akerlund-directed shorts which Timberlake scored musically. “So it isn’t meant to be Justin, it’s Justin playing a role, as an actor. When we explained the idea, he instantly loved it and got really into building the profile of this character.”

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