Interesting article from WWD.com. Take note of the last sentence of this article – that is a pretty bold statement to make. Do you think they can make it happen?
NEW YORK — Premium denim label Earnest Sewn is setting its sights on expansion after securing a new financial backer and putting together a management team.
An investment group led by Brian Cytrynbaum, owner of Majestic Mills, has made a “significant equity investment” in the brand and is looking to grow the wholesale business, expand product offerings and open signature stores at home and abroad. In 2007, Cytrynbaum’s investment group acquired a stake in Link Theory Holdings Co., owner of the Theory, Helmut Lang and Rosner labels.
Michael Press took over as president last week from founder and designer Scott Morrison. Press is a denim-industry veteran who was most recently vice president of sales at Paige Premium Denim. He began his career in 1987 at Diesel and has worked with brands such as Big Star and AG Adriano Goldschmied. Read More >
Featured in this month’s People StyleWatch magazine is a section on organic denim. We knew it was going to be big in 2008/2009. We love the Edun pair! Why not look fabulous and save the earth? You can find Edun denim at Yoox.com
Check out this interview from the Boston Globe with Victoria Beckham, aka Posh Spice, designer of DVB denim and Rock & Republic’s Victoria Beckham line of crown denim.
Victoria Beckham, perhaps better known as Posh Spice or Mrs. David Beckham, is just a few hours from show time. It’s the last night of the Spice Girls’ two-week concert run in London, part of a reunion tour that arrives in Boston next week. But Beckham, who purloined Vogue editrix Anna Wintour’s trademark bob, oversize sunglasses, and pout for her own fashionable gain, is more interested in chatting about shopping than “Spice World.”
“We help each other out when it comes to clothes,” she says of her soccer-star husband, who last year landed a $250 million contract with the Los Angeles Galaxy. “And we shop for each other as well. Just don’t tell his teammates.”
A staple at fashion shows in New York and Paris, Beckham appeared in ads for designer Marc Jacobs, graced the cover of this month’s Elle, has written a book of fashion tips (“That Extra Half an Inch”), and is designing her own dVb line of denim and sunglasses. Beckham will greet fans at Saks Fifth Avenue on Wednesday at noon and chat about her jeans. We dialed her up in advance to query her about Katie Holmes and past Spice Girls fashion atrocities.
When I see you in paparazzi pictures, it seems like you’re usually wearing Dior or Cavalli instead of jeans, so I’m wondering where the interest in denim comes from?
Posh: To be honest with you, I’ve been photographed in lots in jeans. I love fashion, from jeans to couture to nice day dresses. I couldn’t find a good pair of jeans. I was very specific about what I wanted, and I couldn’t find it, which is why I decided to go into making jeans.