Today we are featuring an interview the DenimBlog.com had with Fidelity Denim designer, Jason Trotzuk. Fidelity is a big premium denim brand in Canada, and its begun making its way to the U.S. for some time now, with many celebrity fans.
DenimBlog: So tell us about Fidelity. Why should people buy a pair of Fidelity’s if they are die hard fans of brands like Rock & Republic or 7 for All Mankind?
Jason: Fidelity Women’s is a luxury jeans brand for the contemporary modern women. Focusing on the 3 F’s… fabric, fit and finish. Fidelity used the best fabrics, impeccable fits and amazing finishes. We are devoted to making the best jeans on the market. Fidelity Men’s…”the Modern day original”… is based of the 3 F principal, but is for the “Original Blue Jeans” man. A classic jean for true denim wearers…. Vintage washes and details, nothing flashy…NO decked out pockets or crazy stitch detail, just great fitting premium jeans. Why should people buy a pair of Fidelity’s over the other brands??? So much of the high-end denim market has been based on hype…all fluff and no foundation. Fidelity’s focus is always on the customer and making an incredible and timeless pair of jeans…end of story…we focus on doing things right where others wrong… details on fabric fit and finish where others fall short…
DB: We hear Fidelity is known for its fit. Give us some pointers on picking the right type of jeans for your body type, which styles of Fidelity you recommend our readers try?
Jason: All of our styles/fits are created with purpose…whether everyday jeans or fashion jeans, we have many different fits but here are a few of the essentials:
HYACINTH – 5 Pocket Trouser jeans…wide leg mid rise…fits all body types…always dressy!!!
BELLADONNA- Mid Rise Boot Cut…Most versatile cut for a woman…The Belladonna medium rise is the perfect rise @ 8.5”, the thigh is slimming and the boot cut open allows for both dressy or casual occasions.
THE LUX - flare, Do some damage with this cut…clean tailor details on a 5-pocket jean with a long lean flare.
Again, there are many bodies too numerous to mention, but our specialty is our fit… many customers swear by our “uplifting” qualities and Fidelity has been coined as the “butt bra jean”. Read More >
Last night’s Project Runway episode featured a challenge involving denim! The designers were presented with more than 500 pairs of Levi’s 501 jeans in a variety of sizes and colors, and one-yard bolts of white cotton. The challenge: To create an iconic denim look of their choice that captures the spirit of originality and creativity of the 501 legacy. The winning look will be sold as a limited edition on the Levis.com. How cool is that for an aspiring designer? Designer Ricky was the winner (photo above of his creation) and below are some of the looks the other designers came up with.
Have you got some denim designs in your head? Check out Levi’s Project 501 Contest where you can create your own denim masterpiece!
Update: You can bid on the actual designers creations over at SeenOn!
+ = YOU WIN!
We love Ebay. We buy everything from razors (hey, the five-blades ones are expensive) to lots of jeans and more. Yes, there are a lot of fakes on Ebay, but if you follow the advice on HonestForum – its easy to find authentic denim on Ebay for discounted prices if you stick with reputable sellers. One tool that we absolutely love is Auction Sniper. It’s a great tool (and you get 3 free snipes when you sign up) that bids for you at the last few seconds of an auction, thereby greatly increasing your chances of winning the auction. We set ours at 3 seconds and have won lots of great stuff using this tool! Just thought we’d pass on the tip!
If you haven’t signed up for the Gilt Groupe yet, you need to! You have to be a member to shop these sample sales. Starting January 9th at 12pm, they are featuring Earnest Sewn jeans. Your best bet is to get online early because the most popular sizes and styles will go fast! More about Earnest Sewn…
Earnest Sewn Making Waves in the World of Denim
Arguably the best American denim line produced today, Earnest Sewn was launched by Scott Morrison (former co-founder and designer of Paper, Denim & Cloth), who today serves as the Founder, Creative Director and Head Designer. Morrison founded Earnest Sewn in response to the assembly line production dominating the denim market at that time. Morrison and his team revolutionized the world of denim by adopting the philosophy of Wabi-Sabi, the Japanese design principle that translates as the ‘product sewn in earnest.’ Adherence to the Wabi-Sabi philosophy ensures that every pair of Earnest Sewn jeans is a unique—a priceless commodity and a “limited edition”. In fact Morrison literally signs off on each and every jean produced by Earnest Sewn (but you might need to search for it).
In fact we heard that fashionistas are scouring the globe for Earnest Sewn. It’s no wonder that these are the “go to jean” for Heidi Klum, Courtney Cox, Mischa Barton and, now through Gilt Groupe, YOU!