With denim as the primary focus at the G-Star Fashion Week 2008 show, the company also showed that denim is a versatile fabric. This line was aimed at true denim aficionados who only expect the best when it comes to their favorite jeans. What do we think of their new take on the coat jacket, which goes over the head and neck above? Will this catch on?
Check out this funny video of backstage at the G-Star show.
Interesting article from WWD.com. Take note of the last sentence of this article – that is a pretty bold statement to make. Do you think they can make it happen?
NEW YORK — Premium denim label Earnest Sewn is setting its sights on expansion after securing a new financial backer and putting together a management team.
An investment group led by Brian Cytrynbaum, owner of Majestic Mills, has made a “significant equity investment” in the brand and is looking to grow the wholesale business, expand product offerings and open signature stores at home and abroad. In 2007, Cytrynbaum’s investment group acquired a stake in Link Theory Holdings Co., owner of the Theory, Helmut Lang and Rosner labels.
Michael Press took over as president last week from founder and designer Scott Morrison. Press is a denim-industry veteran who was most recently vice president of sales at Paige Premium Denim. He began his career in 1987 at Diesel and has worked with brands such as Big Star and AG Adriano Goldschmied. Read More >
Featured in this month’s People StyleWatch magazine is a section on organic denim. We knew it was going to be big in 2008/2009. We love the Edun pair! Why not look fabulous and save the earth? You can find Edun denim at Yoox.com