New Styles

Fresh Ink is a interesting, cool, downtown denim brand. With a celebrity following of hip and trendy celebs like Camilla Belle and models like Sports Illustrated swimsuit model Julie Henderson, the brand is now taking their line to new levels with the introduction of three new categories: Luxe, Vintage and Classic. The pricing point for their jeans is around $100, not too expensive and not too cheap. Here is part of their press release:

Ink is art. It is the blood of design; it creates lyrics. It gets under your skin. Fresh Ink is clothes for now. Its clothes for the future. Its clothes you want to wear. Its clothes that truly fit. Fresh Ink brings to the American contemporary sportswear market a women’s + men’s Designer Collection that fuses impeccable, nu-classic denim and redefined wardrobe basics with indelible cool. Drawn from the minds of some of America’s proven fashion industry visionaries, Fresh Ink is not for everyone. It’s beyond trend and imitation. Fresh Ink is sub-culture + thought + quality + fit. With creative conviction, Fresh Ink integrates design, art, music, color and vision, creating a true denim-based Collection. Fresh Inks basic denim bodies are beyond comparison in fit, finish and fabrication – updated classicstyles that have been reinterpreted for today. Fresh Ink draws life into the modern flare with ‘Yume’ – the next essential jean. Straight, skinny, flare, trouser and wide-leg are all reincarnated through infinitely considered details. Clean – plain + cool = Fresh Ink denim. Add to the mix redeveloped non-denim styles like shorts, skirts, dresses, jackets and outerwear that give you what you want, without what everyone else has. Luxury meets relaxed style for on-the-go, in-the-know people. More importantly, Fresh Ink liberates its people from the tyranny of the premium denim market,offering superior quality but at its own, democratic price point. Some of America’s most directional retailers appreciate Fresh Ink’s manifesto: Barney’s Co-Op, E Street Denim Co., National Jean Company, Flirt Brooklyn, Rock on Main among others. A full listing can be found at www.f-ink.com