Mavi has a new launch for Fall 2015, launching under their Mavi Gold Collection, they have teamed up with ISKO, Turkey’s leading denim fabric producer, to announce the next wave of denim innovation focusing on performance, fit and comfort – POPSTAR.
An exclusive with Mavi, POPSTAR is the brainchild of two Turkey denim heritage brands that are pioneers in their respective fields – Mavi as the innovator in denim design and ISKO is a ground breaker in denim technology fabrication and creation. It sounds really exciting doesn’t it?
The POPSTAR line incorporates the strength of stretch and softness of sateen finish for a fit that moulds to a woman’s body, retains and enhances the shape of their curves, and feels ultra soft against the skin. This new performance/comfort denim collection will retail between $115-$148 online at their website, so it comes with a great price tag in comparison to other premium brands.
POPSTAR capitalizes on ISKO’s trademark POP stretch technology with comfortable construction and a satin-like finish to guarantee all-around freedom of movement and perfect adherence to one’s body. The result is a fit that moulds to a woman’s figure and retains and enhances the shape of one’s curves. With its soft touch, the Mavi POPSTAR collection allows you to enjoy the sensation of ultra soft natural cotton against the skin all day long, while the color story of ultra blues compliment a true denim look and luxury feeling.
“Our philosophy is to build a brand around perfect fitting jeans that embodies comfort, mobility, and quality and conveys a Mediterranean feeling. POPSTAR encompasses that idea,” says Ardie Ulukaya, SVP of Mavi. “Mavi’s roots and history are important to us, but with technology and modernity, we keep moving the brand forward, while staying contemporary and accessible.”
“We are more than happy to collaborate with Mavi, international and famously iconic, on a collection that epitomizes style and quality. Mavi POPSTAR has all the elements to become a must-have for contemporary women,” says Marco Lucietti, Global Marketing Director SANKO/ISKOTM division.
The contemporary market is always inspired by the runways of high fashion and this new style by Lovers + Friends has taken on the popular chain and distressed style by Saint Laurent. The new Ricky Skinny in Division has the same edgy style of the Saint Laurent pair while still being a style of their own.
I can’t wait to see the Lovers + Friends fans start wearing this style out. I can definitely see their loyal fans like Gigi Hadid and Shay Mitchell styling these well. What do you think of the style and who are you looking forward to seeing in them? You can click here to purchase these jeans from REVOLVE for $198.
A new month means some new styles that have caught the attention of us writers. There are so many to choose from, but we selected our ‘Top 5′ for this month and we think you readers will love them just as much as we do. As new styles are always hitting the stores, see the jeans that we are swooning over this month below.
Over the past few seasons we have seen J Brand experiment when it came to their men’s styles. They had motos in the past and now they have chosen to take their classic Mick cut to new territory by giving it heavier distressing along with introducing a new cut, the Hamilton.
For the Mick, they have two washes, the Destructed Kern and Virgil. The Destructed Kern is a distressed worn blue wash that can be worn on any casual day out, while the Virgil is a distressed black that is ready for you to pair with your favorite leather jacket to channel Johnny Ramone.
Then there is the Hamilton that is new to the roster. The new jogger cut comes in a wash that they have dubbed Yates and is 100% cotton. They are perfect to pair with your running shoes and sweater for either lounging around or running some errands on an easy weekend. Which new style is your favorite and looking forward to trying? You can click here to purchase the Mick styles now from the J Brand website.