Our ‘Denim of the Month’ sponsor, True Religion, has joined a very important cause and brought out a beautiful jean to help fight against breast cancer. The jean features very pretty pink crystal buttons on the front and on the back pockets and a light blue classic True Religion wash in the famous bootcut Becky fit. True Religion said the below statement about their new jean:
“True Religion Brand Jeans is proud to join Susan G. Komen for the Cure in the fight against breast cancer. In commemoration of breast cancer month, we have donated $25,000 to support finding the cures for breast cancer. Purchase the pink “reclaim” Becky and join the cause!”
Jeff Lubell, CEO, Creative Director & Chairman of the Board said:
“True Religion feels it is important to support Breast Cancer Awareness and every year we come up with a jean that recognizes Breast Cancer Awareness. We have been doing this for many years and True Religion likes to give back to important causes and support our female customer. We choose the Becky Reclaimed jean because it has a distinctive look, is a special and unique style, and the Becky fit is one of our core fits for the every woman of all generations.”
The Becky is their traditional rise boot cut jean with flap pockets which has a universally flattering fit. It’s made of 99% cotton and 1% elastin, it features pink crystal vintage brooch buttons and rusted decorative tack buttons and rivets. The jean is in their “Rough River” wash and it retails for $284. So True Religion fans, go out and get this jean and help to support breast cancer! We will also be running our new True Religion skin for a few days to support the brand! Buy these jeans at True Religion.
There is a new denim brand that is out there for the men and Private Stock Denim is the name. Private Stock is designed and owned by Jon Koon, who has had many roles in the fashion world including a part in launching Domenico Vacca’s new sportswear line called Domenico Vacca Denim. So I’m sure this brand will just be another success story for him.
The collection was inspired by his travel around the world. The denim fabric itself is custom weaved Japanese denim and colored with rare indigo dyes. From the distressing to the fit, each detail is constructed with a keen eye. They have styles for every need whether it’s for just lounging around or dressing up. The collection doesn’t just consist of jeans either, it also includes chic men’s shirts and bags.
I think the detail of these jeans is great, from the dark wash to the distressing. They have a natural worn-in look that I think is hard to achieve. I also think the detail on the back pocket is great to, which represents exclusivity and luxury, it is simple yet stands out. You can expect to see this line when it launches in Spring 2011.
Shearling (or sheepskin) is really hot right now. It’s a great way to still wear your denim jackets but actually stay warm at the same time. I wasn’t too sure on the way shearling looked against denim but now It’s grown on me and I can’t wait to wear this trend! For those of us who just can’t do real sheepskin, there are other options as a lot of places do faux sheepskin so it’s completely animal friendly! Topshop is a great example of that.
So how many of you love this trend and are going to be rocking it for Winter? I know I am! Since this trend is taking off, it’s not just on denim! It’s on a lot of leather jackets, boots and vests as well. It reminds me of an old flying jacket when I see it on the leather styles. I like it though!
Urban Behavior have some great new styles for the men for the the coming Fall/Winter 2010 season. They have some nice dark washes in some great fits, such as a boot cut, carrot, and a slim fit. It also looks like grunge isn’t going anywhere with the styling of this shoot. I personally love the styling myself.
I am also noticing that it is not just the women whose jeans are getting less skinny, it is also the men. This collection, along with other brands, seems to have more of a slouchy fit. Let’s hope they don’t take the baggy look too far like they did in the ’90s. You can check out the new pieces from Urban Behavior below.