Levi’s has announced the launch of their newest fit, Curve ID, which will launch September 2nd.
The new line has been a long time coming. For the past 1.5 years, Levi’s has been studying women around the world. The company studied and conducted body scans on over 60,000 women in 13 different countries. From this, they concluded, that women dislike shopping for jeans.
Curve ID, aims to make denim shopping a more pleasant experience, by acknowledging that different women have different body types. “The fits that we’re launching will account for 80% of the women’s body shapes in the world,” commented Levi’s president, Robert Hanson.
The brand will feature 3 distinct styles, One, for women who find the fit in the hips and thighs good but are too tight in the waist, a demi curve (if your jeans “usually fit in the waist but don’t flatter the figure”) and a bold curve (if jeans “fit in the hips and thighs, but gap in the back”). There will be a fourth style launched later in the year, and the company estimates it will then have 96% of body types accommodated.
For example, the photo below illustrates 3 women, each with a 27″ waist but with different curves. Levi’s Curve ID aims to accommodate these curves through their offerings of different styles.
So far these celebs have stopped by the LA showroom to pick up the jeans; Emma Roberts, Eva Amurri, Kat Dennings, Amber Heard, Julia Jones (Twilight) and Rutina Wesley. Katherine Heigl is also wearing several different cuts in her new movie ONE FOR THE MONEY.
The line will feature waist sizes from 22-34, in straight leg, boot cut and skinny styles. They will also come in a variety of different washes, with prices ranging from $64-$148.
Although the line officially releases September 2nd, it is available in some stores as well as at Levi’s.com.
Images and article from Levi’s and LAtimes.com
Last fall, Gap released their popular Gap 1969 collection. The premium denim collection has been seen on celebrities like Hilary Duff, Sarah Michelle Geller and Eva Longoria. Gap has announced the release of their fall 2010 collection!
The collection will be in stores August 3rd. Newest additions to the line include hardwear details like zippers, stenciling and a variety of great washes. The best part is, each piece is priced below $70. You can swing by any Gap store on August 5th, to shop the in-store party. You’ll receive 30% off and a chance to preview their newest documentary Blue Gold: The Story of American Jeans, and you can win a cameo in the documentary!
Preview some of the collection’s looks below!
Images from popsugar.com
The new brand Henry Hall Jeans has released some new styles and they are really cute! I love the coloured tie-dye jeans! They are a soft and stretchy fabric with 98% cotton and 2% spandex. The black jeans which are shiny are 100% cotton with a special coating to give them that leather look.
I think the photos are really arty and I can’t wait to see more from the brand! The tie-dye photos were taken by David Larson and the black and white photos were taken by Thorsten Jankowski. They are great photographers and I love the images they have taken! I will let you all know as soon as Henry Hall Jeans are available to purchase! I love blogging about new brands I like! You can check out more about Henry Hall Jeans at his website by visiting www.henryhalljeans.com.
7 For All Mankind used to make a lot of trouser jeans before the skinny jeans trend took a hold of the denim market. For this season, Holiday 2010, they are re releasing lots of trouser jeans in many washes and different cuts! They have brought some of their older best selling styles back like the Dojo.
This new line of trousers has been named by 7 For All Mankind ‘The Trouser Story’. It makes a fresh change to see some trouser style jeans on the market right now! 7 For All Mankind say their trousers create a polished, tailored, lean line – all while keeping the comfortable flattering fit that is synonymous to the brand.
If you click this blog post you can see all of the new artwork sketches of the trousers. There are 7 images in total and I think the drawings are gorgeous! They should make all of their images in art, I love it! Which style is your favourite? I think the Dojo is the cutest!