Tim Kaeding, former creative director/designer for 7 for All Mankind, and Lela Tillem, former president of sales and marketing at Citizens for Humanity have teamed up to launch the mother of all denim lines: Mother. The inspiration for the line was certainly retro, as Tim Kaeding stated, everything from “60s cinema to Max’s Kansas City,” inspired the line’s first collection.
The collection features trendy styles, from flares, to skinnies and denim leggings. Not only has incredible detail been considered with fit, but also with fabric selection. The fabric is soft and luxurious but also features stretch, for a snug and flattering look. Kaeding also explained, “We are taking our expertise in fit and finish and adding a key third element that involves developing new denims that feel like cashmere.” The washes are also unique, including dyed black and white jeans as well as super-saturated blues. The collection will also feature other fabrics such as twills.
Kaeding explains the mission behind the line, was to “Break the barriers of what people have come to expect of average mainstream denim companies. Aside from the obvious luxurious nature of the denims, we really went after a more saturated wash palette.”
The line will be available for purchase in stores, starting January 30th. Prices begin at $100 and go up to $242. You can preview the look book below:
I was recently introduced to a new brand of denim that I have fallen in love with! M2F™ is a denim company that has a very different look on its jeans and the washes. They are an eco-friendly, authentic, vintage denim brand that produce their jeans in eleven colors previously unavailable in the denim marketplace. The Jeans are individually colored in a dye bath that uses 50% less energy & water, while eliminating 100% of the toxic chemicals typical of traditional textile dyeing procedures. Together, these dynamic breakthroughs enabled the company to develop a different kind of denim brand, one committed to preserving the environment and the avant-garde.
We got an interview with M2F™ Brand Denims President and Head Designer, Terry Siegel. He spoke to us about the reason behind the brand, the new styles, the washes, the colours and more! Carry on reading to find out about this brand.
DB: How did you come up with the name M2F?
Unlike any other jean brand in the world, our company was founded on a yarn technology we invented titled Made 2 Fade Technology™. We produce yarn in our own factory, then ship it to a denim mill who weaves Made 2 Fade fabric. The net result of our yarn technology produces Made 2 Fade denim, which we shortened to M2F Brand Denims as our trade name.
DB: What inspired you the most when creating your brand?
The company was founded on the premise that no jean brand in the history of fashion has been able to produce an unlimited number of colors that fade and abrade like traditional blue jeans. Our colors include shades of blue that have never been done, in addition to hundreds of shades outside the blues.
One of our monikers is we’re “not just another blue jean company.” That says it all. As a result of our proprietary Made 2 Fade yarn, we are the first company in the world to produce colored jeans that look exactly like indigo based blue jeans after stone washing, sanding and grinding. This includes the white yarns visible on the outside of the jeans as color chips and fades from the surface.
DB: Why did you decide to make faded colour washes?
Our design philosophy is to offer colored jeans and denim casualwear in the type of sophisticated washes and finishes used by premium jean companies in LA. Consumers around the world have never seen colored denim in truly vintage finishes. Colored denim has been around for years, but only in solid dyed twill fabrics, where the fully saturated color penetrates the yarns core, making it impossible to fade and abrade the colors.
The properties of our breakthrough yarn technology allows me to design deep fall tones, rich jewel tones, soft pastels or summer brights, than fade the full shade back so the color looks like it’s been naturally faded through years of wear and tear.
DB: Do you have a favorite jean you have designed?
We offer an assortment of styles, including a relaxed fit straight leg jean, retro modern boot cut jean, slim fit skinny leg jean and bohemian flare leg jean. In addition, we have two signature short styles in our mini and classic cuffed models. All of our styles are produced from a single Made 2 Fade fabric that uses fine gauge combed cotton yarns and 2% spandex to create jeans and shorts that feel like their ten years old. More than any one style, I have an ongoing fascination with the hand feel of our jeans and the endless number of nature based colors and vintage washes & finishes we create each season.
DB: What is the best feature of M2F (fit, wash, pockets, etc)
Women of all ages rave about the comfort and fit of our jeans and how much fun they have wearing truly vintage jeans in colors they’ve never seen before.
DB: What are your denim predictions for next season?
I think it’s getting tougher to gain the attention of consumers who shop boutiques for their jeans. They are looking for a reason to buy a new pair of jeans, whether that means a wash or finish they’ve yet to see, a new kind of fabric or a color. Denim designers must continue to challenge themselves to create innovative, yet commercially acceptable looks that separate their brands from what others are doing.
DB: Can you tell us a bit more about your brand?
We’re shipping over 100 stores in the USA. In addition, we have orders from retailers in Japan, Switzerland, Italy, France, Canada and Australia for next spring. In a tough economy, it’s truly amazing that so many boutiques are willing to pioneer an unknown brand of vintage colored jeans, given we’ve been in business less than a year. Stores tell us women of all ages from 15 to 70 love our colors, the soft & pliable nature of our waistband and fabric and the way the jeans fit them throughout their day. Whether or not a store places an order with us the first time they see the collection, one thing is for sure: They’ve never seen a denim based collection of jeans and shorts that look like M2F Brand Denims.
DB: What makes your brand so different from others out there?
Unlike any jean brand in existence today, M2F denim products are based on a yarn and fabric technology we invented. That technology alone makes it possible for us to create a collection of vintage jeans that look and feel different than other jean brands throughout the world. Our five step finishing process starts with individually dyeing each M2F garment, which in turn gives us the flexibility to design the unique colors, faded washes and vintage finishes that are M2F Brand Denims.
DB: Lastly, is there anything else you would like to add that we haven’t asked you?
We are changing the way women think about jeans…..one color at a time.
Rue De Jeans is a Los Angeles based premium denim line, which uses the best Italian and Japanese denim but has a secret weapon that no other denim line has… What appears to be a discreet black-on-black logo label on the back of the waistband is actually much more than decorative: it conceals patented design technology that adds two inches of breathing – or lunch – room. That means, a custom, comfortable fit that adjusts to all the ups and downs of your day. With this flexible waistband patch you will never have that uncomfortable feeling where you need to unbutton your jeans again. The jeans fit like a glove (in the best way with no bulging).
They have so many styles for both the men and women to choose from and it looks like they are not afraid to experiment with their washes. What do you think of Rue De Jeans? I think the idea with the waistband is great!
There is a new denim brand that is out there for the men and Private Stock Denim is the name. Private Stock is designed and owned by Jon Koon, who has had many roles in the fashion world including a part in launching Domenico Vacca’s new sportswear line called Domenico Vacca Denim. So I’m sure this brand will just be another success story for him.
The collection was inspired by his travel around the world. The denim fabric itself is custom weaved Japanese denim and colored with rare indigo dyes. From the distressing to the fit, each detail is constructed with a keen eye. They have styles for every need whether it’s for just lounging around or dressing up. The collection doesn’t just consist of jeans either, it also includes chic men’s shirts and bags.
I think the detail of these jeans is great, from the dark wash to the distressing. They have a natural worn-in look that I think is hard to achieve. I also think the detail on the back pocket is great to, which represents exclusivity and luxury, it is simple yet stands out. You can expect to see this line when it launches in Spring 2011.