new brands

There is a new denim brand that is out there for the men and Private Stock Denim is the name. Private Stock is designed and owned by Jon Koon, who has had many roles in the fashion world including a part in launching Domenico Vacca’s new sportswear line called Domenico Vacca Denim. So I’m sure this brand will just be another success story for him.

The collection was inspired by his travel around the world. The denim fabric itself is custom weaved Japanese denim and colored with rare indigo dyes. From the distressing to the fit, each detail is constructed with a keen eye. They have styles for every need whether it’s for just lounging around or dressing up. The collection doesn’t just consist of jeans either, it also includes chic men’s shirts and bags.

I think the detail of these jeans is great, from the dark wash to the distressing. They have a natural worn-in look that I think is hard to achieve. I also think the detail on the back pocket is great to, which represents exclusivity and luxury, it is simple yet stands out. You can expect to see this line when it launches in Spring 2011.