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JustFabulous, the monthly VIP membership program that grants consumers access to celebrity stylists and the latest trends in shoes and handbags, launches a premium denim collection at a runway show at the Style Night event in New York City. Chief Stylist, Jessica Paster, has put her coveted touch on the collection by styling each look presented in the show, to inspire VIPs.

Denim is the first ready to wear collection available from JustFab.com and the brand’s second entrée into a new category this year, following eyeware. JustFabulous Denim consists of four styles: The Boot, The Cigarette, The Straight and The Flare in various washes, including light, vintage, grey, black and dark. All jeans are produced by a renowned Los Angeles‐based premium denim brand. JustFabulous Jeans are available in sizes 25 to 36, ranging from a 32” to a 35” inseam. Each pair of jeans is available for $39.95, like all other JustFab shoes, bags and eyewear.

Co‐CEO of JustFabulous Adam Goldenberg states, “We are not only very excited to offer our customers a new category and product, but we are also providing them a fun way to experience the launch. One of the core pillars of JustFab is to make online shopping fun. This event and flash sale certainly achieves that, utilizing all of our social media channels and maximizing our customer activity ‐ further redefining social shopping online.” JustFab Denim became available on June 15th , 2011 immediately following the livestream fashion show. What do you think of the collection? Amy Smart and Kimora Lee have been seen in the jeans too.