Recently the launch of a new denim brand took place, de Chemin jeans. We have already spotted a pair on Chloe Grace Moretz while Cher Lloyd was also seen wearing a pair of their camo jeans. Hopefully we get some more celeb sightings soon and the brand takes off! I have included a few pictures below in the gallery as well as some information from their press release. So what do you think of the new brand? Do you like de Chemin Jeans?
Born from the son of 70′s label Chemin de Fer, the collection is engineered to enhance the appearance of your bottom. Each pair is constructed employing more than twelve pattern pieces of engineered stretch fabrication. The clean lines are structured to contour and enhance the fit on the body. On the back of the jeans, there are strategically placed reverse yokes. The waistband is sculpted to frame your shape, and the detailing on the hips is inspired by aerodynamic design to lengthen the legs.
Jason Gaon asked himself, “If my father had access to the finest mills, craftsmanship and technology of today what would he do? He would do de Chemin jeans.”
Iconic retro styling details of brass buttons are a nod to the 1970s legacy, while the non traditional bodies of de Chemin offer the market a fresh take on premium denim. de Chemin jeans are designed and produced in Los Angeles, California using the highest quality cone denim sourced from North Carolina. In French, de Chemin translates to the path, and Gaon’s American ingenuity has sparked a new and innovative journey of hand crafted denim.
Here is a closer look at the styles by Frame Denim. As you know it is a brand that I have quickly become fond of. The styles range from classic blues and blacks to cool slick colors all in a flattering classic skinny. As Frame says, “Frame was created for a confident woman who wears denim to frame her look and compliment her figure. The woman who is always searching for that pair of jeans that had their sense of paired down aesthetics, with an exemplary fit to match. The name FRAME is derived from our physical human form that FRAME is set to“.
The line has already become quite the popular with models such as Miranda Kerr, Anja Rubik, and Lara Stone. They have already showed their admiration about the brand on Twitter. You can read all about the brand on their site and see their styles below.
Koral Los Angeles is a new line of premium denim which has just became available in retailers nationwide. Koral is the highly anticipated brainchild of David Koral along with his father Peter and partner Rick Crane, who built the premium denim market as we know it today with the launch of 7 For All Mankind. Koral was created to get back to the essence of what makes a great pair of jeans – quality material, refined finishing and flawless fit.
The brand is making its debut with a women’s denim collection for Fall 2012, featuring its signature “Lived In Length” line and an assortment of fashion pieces including coated and tinted denim as well as a graphic colourblock collection. A men’s line will launch for Spring 2013 as well and the price point for Koral jeans will be between $160-$240.
The Koral Los Angeles collection features an array of premium denim fabrics, many of them exclusive to the brand, that convey its founders’ passion and skill. The design team worked tirelessly with some of the country’s most renowned laundries to perfect a hand processing technique that will give each pair of jeans a unique, 3D--like artisan effect, complementing its flawless fits.
Creative director Marc Atlan, who has worked with fashion houses including Comme des Garcons, Helmut Lang, Tom Ford, and Mason Martin Margiela, lends his sleek aesthetic as evident in the collection’s fine attention to detail.
I think some of the styles are absolutely amazing! The cuts look perfect fitting and the classic blues look pretty. I also love some of the fun pieces like the coated teal and other brightly coloured jeans. What do you think of the new brand Koral?
Here is a look at the new brand Dear John Denim. The brand carries the aesthetic of straight forward, classic denim at an affordable price. You can see the the clean silhouettes in classic washes and a closer view as well as on trend washes, such as color, below.
I can already see this brand being popular amongst the celebs. I can see someone like Jennifer Garner, Minka Kelly and Halle Berry wearing Dear John Denim. What are your thoughts on the new brand?