new brands
Fall/Winter Adidas Originals Denim by Diesel
Adidas has announced the launch of Fall/Winter range of Adidas Originals Denim by Diesel. The range marks the next exciting round of jeans designs since the landmark collaboration between the two iconic lifestyle brands Adidas Originals and Diesel in February 2008.
The new Adidas Originals Denim by Diesel range consists of 10 specially designed fresh jeans styles for men and women. Thanks to the combination of the most recognizable and exclusive details from the two brands the collectionion aims to attract jeans and street wear lovers.
The Originals Denim by Diesel Fall/Winter collection — developed in conjunction with Diesel Creative Team headed by Creative Director Wilbert Das – offers a broader product palette consisting of 10 different jeans looks. The women’s range moves on with the cool “adi-matic” straight-cut style in super black supplemented by a second washing: stone grey. Additional jeans include the slight boot-cut “adi-ryoth” and the straight-cut, high-waist “adi-brucke”. The men’s range extends to six pair of jeans including the already known and loved models “adi-viker” and “adi-thanaz” accompanied by further washings and cuts presented in the “adi-larkee” and “adi-heeven” straight-leg jeans.
Have you tried Adidas Originals Denim by Diesel yet if you are normally a Diesel fan? What’s your take on them?
Source: entrepreneur.com
Los Angeles Fashion Week: Viridis Luxe Spring 2009

Viridis Luxe had some really rad denim contributions for Los Angeles Fashion Week. Some were No-No’s and some were fabulous. The continuation and theme seemed to be simply cuffed jeans- regardless of the level of distressing. The collection has some very apparent peaks and valleys. Overall, I’m impressed with denim and I wonder how it compares price wise to Alexander Wang.
Jil Sander to do Men’s Premium Denim Line

From Women’s Wear Daily:
Jil Sander’s creative director Raf Simons has turned his expert hand to premium denim clothes for men. The sleek tailored pieces, in off-white, blue or gray denim, will roll out to Jil Sander stores worldwide for spring, and come packaged in an exclusive navy box. Fashioned with traditional sartorial workmanship, the five-pocket pants are slim or boot-leg, while the skinny two-button blazers feature inner pockets and softly padded shoulders.
Raf Simon is genius and I’m sure these pieces will be gorgeous! I can’t WAIT to see more!

Story Images via Kanye West’s blog & WWD
Gridlock Denim: Interchangable Back Pockets

Most of us who are obsessed with designer denim can spot a pair of jeans from a mile away simply based on the back pockets. They give a denim brand its identity – even J Brand who’s back pockets are very plain, are identifiable if you know what to look for.
Jessie did a post awhile back about an interchangeable back pocket kids jeans. Well now there is something similar for more grown up ladies from a new brand called Gridlock. Gridlock Denim believes the next big thing in denim is going to be the ability to change your back pockets. In addition to their full line of denim, the company offers an array of interchangeable pockets to zipper or snap onto one’s jeans. Each pair comes with two extra back pockets and they will run $180-$200 a pair. Also if you want additional back pockets, those will run you $17 to $20 each. Some of the designs include animal prints, chakra symbols and horoscope signs. This brand seems to break the “back pocket” mold of having brand identity. Do you think they will be a hit?




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