Public School has just announced the launch of Public School Denim, ‘a made-in-New York denim collection bringing NYC to the forefront of denim craftsmanship’. The collection is for the guys and they have some very detailed washes on offer, as well as numerous different fits which you can see in the gallery below. I have also included some text from the press release so you can get a good idea what the brand is about.
The collection aims to cater to the needs of the new generation of creativeʼs that yearn for cutting edge product with classic styling. Born and raised in New York City, Public School founders Dao-Yi Chow and Maxwell Osborne have joined forces with denim veteran Tobias Levine to create the new menʼs denim line. The 2013 denim collection presents a range of fabric treatments and silhouettes that are not normally associated with denim. The collection will consist mostly of rigid and raw materials, as well as washed and wet-process styles all manufactured in New York.
Pieced goods will be developed exclusively with denim supplier Cone Denim at White Oak Mills, while some other fine materials will hail from Japanese denim mill Kurabo, as well as various Italian denim mills, such as selvedge denim and wide width goods. In addition to three classic jean styles – Straight, Slim, and Skinny – the Public School Denim Collection will feature a slim pant silhouette, creating a rotating “fashion” fit for every season. The tailored set has innovative pieces like a candle-wax coated canvas jean that molds to your body as it heats and cools, and chronoline waxed finished denim, as well as classics like an indigo over-dyed slim fit, and raw basics. The opening prices range from $165 to $390 for the more fashionable styles.
There is a stylish new denim brand called Royal Spades coming onto the scene! It’s the first denim brand to be stocked in Wolf & Badger on Dover street in London and has a range of men’s and ladies jeans. Many different celebs attended the launch night, included some of the Made in Chelsea cast, singers, actors and models!
I have included some of their look book images so you can see the new styles and I have also included some launch night photos in the gallery below too! You can see model BB looking at a pair of jeans just below this text. Hopefully we spot some celebs in the brand soon and can write more about it! What do you think of Royal Spades?
There is a new denim brand which just hit the market, named 15|FIFTEEN! It’s a great premium denim brand for young edgy women, and offers trendy and stylish jeans for the junior market at a reasonable price.
I’ve noticed a rise in premium denim for teens at the moment and I think it’s a really cool idea. Premium denim shouldn’t just be limited to adults, younger people can fall in love with it as well. I started at a young age (around 13-14) so having a new brand like this, with a much more affordable price tag, is a great option!
The colours and washes of these fits follow current contemporary trends, with options ranging from ombre with wax coating to various shades of lightly distressed denim and more. 15|FIFTEEN is also marked with a price ranging from $54-$89. I think that’s much more affordable for the younger readers who can’t afford the $180+ price tags. You can see some gallery images below of some of their styles. What do you think?
Recently the launch of a new denim brand took place, de Chemin jeans. We have already spotted a pair on Chloe Grace Moretz while Cher Lloyd was also seen wearing a pair of their camo jeans. Hopefully we get some more celeb sightings soon and the brand takes off! I have included a few pictures below in the gallery as well as some information from their press release. So what do you think of the new brand? Do you like de Chemin Jeans?
Born from the son of 70′s label Chemin de Fer, the collection is engineered to enhance the appearance of your bottom. Each pair is constructed employing more than twelve pattern pieces of engineered stretch fabrication. The clean lines are structured to contour and enhance the fit on the body. On the back of the jeans, there are strategically placed reverse yokes. The waistband is sculpted to frame your shape, and the detailing on the hips is inspired by aerodynamic design to lengthen the legs.
Jason Gaon asked himself, “If my father had access to the finest mills, craftsmanship and technology of today what would he do? He would do de Chemin jeans.”
Iconic retro styling details of brass buttons are a nod to the 1970s legacy, while the non traditional bodies of de Chemin offer the market a fresh take on premium denim. de Chemin jeans are designed and produced in Los Angeles, California using the highest quality cone denim sourced from North Carolina. In French, de Chemin translates to the path, and Gaon’s American ingenuity has sparked a new and innovative journey of hand crafted denim.