STROM is a brand new premium denim collection that will be launching for Fall/Winter 2013! The brand was created by top Swedish model-turned fashion designer, Erika Stromqvist. She focused the collection on the silhouette of each style. Erika’s key styles for the season include a variety of crops, boyfriends, cigarettes and skinny silhouettes in vintage selvedge denim and a full range of novelty styles including the poppy, which features a long folded cuff that gives the illusion of a chic, skinny leg warmer.
“For me fashion and particularly denim is about feeling and looking good without trying too hard,” says Stromqvist. “STROM is
about the right attitude, understated and streamlined, to enhance your own personal style through my designs.”
Throughout her extensive modeling career Erika learned valuable knowledge about fit, technique, attitude and style from some of the industry’s top designers including Nicolas Ghesquière, Karl Lagerfeld, Calvin Klein and Marc Jacobs. This encompassed everything from inspiration boards and seasonal concepts to fittings, runway shows and advertising campaigns. From her early days in Sweden, to her vast portfolio of work in the fashion industry, Erika looks forward to launching STROM as a global brand.
STROM will be officially launching at Ron Herman stores for the coming season and retails from $180 to $200 and $180 to $250 for the novelty styles. You can see some of the new jeans in the gallery below, but what do you think of STROM? Do you think it will be a hit? Comment and let us know!
Norman Russell Denim is an American-made premium selvedge denim brand for guys, with many great styles for those of you who are avid selvedge denim fans. Norman Russell was forged from the idea that jeans are a critical staple in your life and that the new age way of quick production isn’t necessarily better.
Public School has just announced the launch of Public School Denim, ‘a made-in-New York denim collection bringing NYC to the forefront of denim craftsmanship’. The collection is for the guys and they have some very detailed washes on offer, as well as numerous different fits which you can see in the gallery below. I have also included some text from the press release so you can get a good idea what the brand is about.
The collection aims to cater to the needs of the new generation of creativeʼs that yearn for cutting edge product with classic styling. Born and raised in New York City, Public School founders Dao-Yi Chow and Maxwell Osborne have joined forces with denim veteran Tobias Levine to create the new menʼs denim line. The 2013 denim collection presents a range of fabric treatments and silhouettes that are not normally associated with denim. The collection will consist mostly of rigid and raw materials, as well as washed and wet-process styles all manufactured in New York.
Pieced goods will be developed exclusively with denim supplier Cone Denim at White Oak Mills, while some other fine materials will hail from Japanese denim mill Kurabo, as well as various Italian denim mills, such as selvedge denim and wide width goods. In addition to three classic jean styles – Straight, Slim, and Skinny – the Public School Denim Collection will feature a slim pant silhouette, creating a rotating “fashion” fit for every season. The tailored set has innovative pieces like a candle-wax coated canvas jean that molds to your body as it heats and cools, and chronoline waxed finished denim, as well as classics like an indigo over-dyed slim fit, and raw basics. The opening prices range from $165 to $390 for the more fashionable styles.
There is a stylish new denim brand called Royal Spades coming onto the scene! It’s the first denim brand to be stocked in Wolf & Badger on Dover street in London and has a range of men’s and ladies jeans. Many different celebs attended the launch night, included some of the Made in Chelsea cast, singers, actors and models!
I have included some of their look book images so you can see the new styles and I have also included some launch night photos in the gallery below too! You can see model BB looking at a pair of jeans just below this text. Hopefully we spot some celebs in the brand soon and can write more about it! What do you think of Royal Spades?