Prima Jeans is a new jeans company founded by a professional with many years of experience in denim industry. They have lunched a line with a different process other than what normally is utilized with today’s jeans that make this line a clean sophisticated collection with a focus on contemporary fit.
Their washing process preserves the integrity of the denim fabric and its indigo and makes these garments last for many years with their original look.
You can take a look at primajeans.com for more information on the new brand.
I have to say, with all these new brands coming out, I quite like this brand, I love clean looking, slim fitting jeans.
Malibu Denim is a new brand that just launched at Coterie earlier this year. This unique new denim features a cashmere blend in a variety of styles and washes making these jeans extremely soft and reminiscent of the laid back Malibu lifestyle.
New York, NY– (April 2009) – Diana Sedigi is the designer and stylist behind Malibu Denim, For 56 years, Diana’s father, a denim Guru in Europe, owned and operated a denim mill with subsidiary divisions that included laundering in Italy, manufacturing in Turkey and denim design and styling in the United Kingdom. Her private label department produced and manufactured for many denim companies, including Diesel, Plein Sud, Kenzo and Replay. She always wanted to expand the business to the United States premium market, but with the strong Euro against the weak dollar it was not feasible. Five years ago, she decided to resign her position as the head of the denim design and styling division to pursue her own denim line.
When Diana settled in Malibu she fell in love with the lifestyle and sought to create her own line of denim that would duplicate this California sensibility. To create the soft feel she desired, each pair was blended with cashmere allowing for more comfort and wearability. In addition, she tested a variety of unique techniques to recreate the sun-bathed and salt-corroded looks of the Malibu beach.
Unlike European brands, Diana places the most concentration in the fit as well as the detail and washes designed for the real American woman. For the past 3 years, she studied and evaluated each denim brand that has major shares in the United States premium market. From this extensive research she has developed the brand’s original signature, and most obvious detail; her modern and unique approach to the back yoke. The straight and proportioned yoke gives a contemporary, perky, sexy and sophisticated look to the derriere. In addition, her fabric, with a cashmere touch, is made exclusively per her requirements from Italian mills.
Silhouettes range from riding and classic legging jeans to the new super-relaxed, five-pocket slouchy jean. Malibu Denim will be available at select retailers nationwide including Intermix, Fred Segal, National Jeans and Planet Blue. Retail prices range from $160 – $200.
The Malibu lifestyle is the overall inspiration behind the brand, and Diana’s design aesthetic mirrors the Malibu she loves. Through the use of a variety of unique treatments developed to recreate this lifestyle, the denim has taken on an authentic sun-baked and salt-worn look. This particular look is created by the same laundry that produces Citizen of Humanity, Current/Elliot and GoldSign. Diana’s original signature is the fabric; the first of its kind with a cashmere blend, made exclusively per Diana’s specifications and imported from Italy.
Malibu Denim silhouettes fit a very broad range of body types and include a feminine boyfriend, comfortable and sexy legging jeans as well as chic and modern boot cut, straight, and skinny styles. Malibu offers sizes from size 24 to size 32. The sizes are true-to-size. The boyfriend styles run larger to give a slouchy and casual feel.
Key Closet, one of the fastest growing luxury brands on the market, has created what can only be described as the most expensive jeans on the planet! Key Closet has brought high luxury to casual wear and revolutionised today’s standards of fashion with their unique design aesthetic. Each Key Closet garment begins as a blank canvas, ready to become a unique work of art created by an in-house design team who use techniques such as hand threading, hand application of foil, spray paint accents, and tasteful embellishment with metal studs and Swarovski crystal studded settings.
The stand out piece of this highly luxurious collection is a pair of jeans coming in at a staggering $10,000 (£7000)! The hand made, one of a kind, jeans are covered in 1309 stones, including real diamonds, over 160 nail heads and beautiful hand painted accents. Are these the most expensive jeans in the world?!
It is therefore no surprise that Key Closet, and in particular, their jeans, have a growing number of outlandish and fashion forward celebrity fans including Jamie Foxx, Lady GaGa, Omarion, and Cee Lo.
Key Closet is sold in key independent stores nationwide. Prices range from £150 for t-shirts to £7000 for diamond encrusted denims. See more of the brand on www.keycloset.com.
I myself have heard about jeans costing $1 million before I think it was, a one of a pair kind with a huge diamond for the button, if I remember correctly it was a few years ago. Can someone let me know if this is correct?
DenimBlog was lucky enough to get an interview with Daniella the president and founder of the new brand RECESSION DENIM. Keep reading!
DenimBlog: What inspired you the most when creating your brand?
The economy and my girlfriends who were foregoing well tailored, great fitting jeans for lesser quality, inexpensive jeans. Everyone wanted to splurge more on the accessories, blouse and leather jackets. So I figured why not create quality jeans that are just as cool, comfortable and have a great fit and offer them at a reasonable price.
DenimBlog: What has been your favorite memory/experience since RECESSION DENIM was founded?
Printing colored back tag labels onto FABRIC through an HP printer while I was living in Geneva, Switzerland because I did not have access to anything related to garment construction as Geneva is a town run by banks not artists nor fashion designers. I was living there at one point during the development process of the line.
DenimBlog: Do you have a favorite cut you have designed?
Yes, the gypsy collection. It is super lightweight denim dresses, skirts and baggy pants. Not boyfriend, but baggy.
DenimBlog: How many pairs of jeans do you own?
DenimBlog: What cut has been the most popular overall?
Not sure, so far we are selling FALL collection, which is basics and emphasize classic, clean cut jeans that have great fit and are super comfortable. All have been selling well. However, the 2nd and 3rd collections will be a lot more detailed and diverse. We develop jeans with everyone in mind, so I think each pair will speak to someone… I will keep you posted though
DenimBlog: Are there any new trends coming out next season that we should be keeping an eye out for?
Yes, yes. The Gypsy is cool. The Motorcycle jeans are cool. Ummmm, our Horse Back + Boogie Night jean are neat, completely off the beaten path.