You can’t buy much for under $100 when it comes to clothes, especially denim. However, Armani Exchange just launched a new premium denim line for men and women. The brand has released a variety of styles, washes and cuts. For women, there is skinny, boot cut and straight leg. You can choose from dark, light or distressed styles. They also come in short and regular lengths, so you don’t have to worry about hemming! For men, they offer boot cut, straight leg, slim and relaxed cuts, with the same washes offered in women’s cuts. Both collections give hand washing, appliques, leather patches, and grommets. The best part, is they start at $98.oo! If you’re not convinced, go check them out, they’re currently offering $20 off any purchase over $100 between July 30-August 15th.
You can check out their website at armaniexchange.com
She’s known for having “One hand in her pocket” and he’s known for his environmental awareness, so it only seems natural that Alanis Morisette and Woody Harrelson start an eco-friendly denim line. Their line, Reco jeans, is made from recycled denim (the highest percentage of recycled denim). The goal of the collection is to create jeans that are fashionable but reduce waste and impact on the planet. The amount of waste from creating the jeans has been reduced by 60%, and decreased the need for fresh cotton. This new, unique fabric is already winning raves from the Hong Kong Green council and is currently being studied by The Hong Kong Polytechnic institute. Apart from its positive influence on the environment, it also offers a wide variety of styles, from classic styles to more modern silhouettes.
Images from nylon.com and article from Fibre2fashion.com
The 70s are making a comeback! First Dittos resurfaced, now Cherokee Inc teamed with Graj + Gustavsen, a branding firm to A. Smile, a popular juniors denim line that had its peak in the 70s. Graj + Gustavsen will work with Cherokee Inc to make the brand relevant to today’s markets.
The brand was founded in 1969 by Robert Margolis, Jay Kester and Stanley Buchthal. Margolis and Kester have rejoined the brand as Chairman and president of the company but Buchthal will not be associated with the relaunch.
The draw of A Smile is it’s status as a counterculture brand, once featuring an ad of a donkey that read “Put a smile on your ass.” The brand felt that so many “counterculture” denim brands were mainstream and it was an ideal climate and market to launch a smaller, lesser known brand.
A Smile is slated to launch in Spring of 2010, in department stores and other retailers. The collection will go back to its roots, focusing on an innovative style, sexy fit and low price point, of around $40. Accessories will also be part of the collection, as the owners hope that A Smile will be both accessible and cutting edge.
Article from wwd.com, Image from Atozbluejeans.com
Prima Jeans is a new jeans company founded by a professional with many years of experience in denim industry. They have lunched a line with a different process other than what normally is utilized with today’s jeans that make this line a clean sophisticated collection with a focus on contemporary fit.
Their washing process preserves the integrity of the denim fabric and its indigo and makes these garments last for many years with their original look.
You can take a look at primajeans.com for more information on the new brand.
I have to say, with all these new brands coming out, I quite like this brand, I love clean looking, slim fitting jeans.