Mike Lanes has been a long time denim connoisseur and after years of research and finding the right quality, fit, design, etc he finally has his collection ready for women everywhere! There is a sense of empowerment with this line, his mission is simple: To make you look hot! Each jean is individually handcrafted and unique…just like you. Pick the pair that best suits you. Party in them, love in them, dance in them, and most importantly…enjoy your life in them! We also got the chance to interview Mike! Check it out below and look in the gallery for images from the look book of his new jeans! It’s so exciting when new denim brands come on the scene. Check out Mike Lanes Premium Denim here.
DB: What inspired you the most when creating your brand?
I was inspired by life and the freedom to do what I love which is creating and designing. I always worked for myself I have been a Drummer for over 20yrs in hard rock bands (Detriment & Dedfuel) as well as an Actor for 12yrs. I got the idea to starting my own company from wanted to create a denim line that had personality as well as a story behind it…
DB: How many pairs of jeans do you own?
For example; each jean has a theme i.e Rocker Girl…For the girl that rocks with no regret. I wanted the customer to relate to the jean like they would a song or character in a movie that they wanted to become for the day.
Too many…ha ha.
My favorite would have to be Martini Girl which is my straght leg. It’s just so flattering on. It’s a great night time jean as well as an everyday jean.
Yes, I will be introducing some new girls next season which include Black and white denims with ultra sexy and rock influenced themes. Keep an eye out you don’t want to miss this…
DB: The boyfriend jeans trend has been a huge hit this season, will we be seeing any of this trend from you?
I have never been one to follow trends cause a trend is a trend and it dies out. My line has always been about less is more, it’s clean, chic, sexy, exciting and sophisticated and that’s how it will stay.
It’s like putty I can do what whatever I want to it which is the most exciting thing for me.
Fit by far. You have to have a jean that fits like a glove, comfort is everything.
DB: Can you explain the inspiration behind each cut you have designed?
I have eight cuts or styles; Rocker Girl, Martini Girl, Party Girl, Cosmo Girl ,Savvy Girl, Chic Girl, Fun Girl and Wild Girl.
My inspiration was to make a jean for everyday of the week. I want a girl to wake up in the morning and feel like partying so she wears Party Girl or she might feel like going to the office so she puts on Savvy Girl. I want to be that Monday through Sunday jean…
My brand is for anyone that wants to look and feel amazing in jeans.
For one my fit. I have spent three years perfecting my fit. It not only slims out your inner thigh area but creates a boost where needed.
I want everyone to know that Mike Lanes Jeans is here to make jeans for the INDIVIDUAL not trends!
Already a popular favorite among artists like Drumma Boy and Dru Hill, Riejunio, an Atlanta based brand, has plenty of vast array of looks to offer. This variety stems from the brand’s founder, Harie L Robinson Jr. who formerly worked at Macy’s. He wanted to create a clothing company which appealed to people from multicultural, ethnic and international backgrounds. He felt that every consumer has something unique to offer, as each identifies with a different background or group. By appealing to a vast market, it will help unite these individuals and improve society.
Founder, Harie L Robinson Jr. wrote the brand’s code, which is based on the idea of “manifestation” – “The word manifest brings all things into existence… for it is already written and determined by a higher power. The path to your destiny is through mental, emotional and physical manifestations. Choose the path of truth and positive energy and your manifestation will be one of success and happiness. “No one has the answer”… This is my answer to all of the questions that are unanswered. Surround yourself with good people. 99.5% of individuals are suspect and .5% are good. Applying RIEJUNIO’S CODE OF LIFE will bring these suspect individuals to the good side for growth and unity.”
The collection itself offers both men and women’s styles of premium jeans and tees. The cloth is imported from Japan, Turkey and Italy, then produced in the USA. The collection features men’s and women’s bootcut styles, skinny and loose fit, in a variety of washes.
If you are a avid DenimBlog reader you will know that Hilary Duff joined DKNY to design her own label called Femme. Here is the first advert for the line, Hilary is modeling a few garments from the Femme collection which will also include sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. Hilary’s new line will be available to buy in stores in a few months. I actually can’t wait to see what her clothing looks like, I love Hilary’s style and from the sound of the items going to be available, I think I like it already! Here is a little snippet of what Hilary had to say about her new line Femme.
“One of the hardest things is to come up with a name, but I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”