Already a popular favorite among artists like Drumma Boy and Dru Hill, Riejunio, an Atlanta based brand, has plenty of vast array of looks to offer. This variety stems from the brand’s founder, Harie L Robinson Jr. who formerly worked at Macy’s. He wanted to create a clothing company which appealed to people from multicultural, ethnic and international backgrounds. He felt that every consumer has something unique to offer, as each identifies with a different background or group. By appealing to a vast market, it will help unite these individuals and improve society.
Founder, Harie L Robinson Jr. wrote the brand’s code, which is based on the idea of “manifestation” – “The word manifest brings all things into existence… for it is already written and determined by a higher power. The path to your destiny is through mental, emotional and physical manifestations. Choose the path of truth and positive energy and your manifestation will be one of success and happiness. “No one has the answer”… This is my answer to all of the questions that are unanswered. Surround yourself with good people. 99.5% of individuals are suspect and .5% are good. Applying RIEJUNIO’S CODE OF LIFE will bring these suspect individuals to the good side for growth and unity.”
The collection itself offers both men and women’s styles of premium jeans and tees. The cloth is imported from Japan, Turkey and Italy, then produced in the USA. The collection features men’s and women’s bootcut styles, skinny and loose fit, in a variety of washes.
If you are a avid DenimBlog reader you will know that Hilary Duff joined DKNY to design her own label called Femme. Here is the first advert for the line, Hilary is modeling a few garments from the Femme collection which will also include sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. Hilary’s new line will be available to buy in stores in a few months. I actually can’t wait to see what her clothing looks like, I love Hilary’s style and from the sound of the items going to be available, I think I like it already! Here is a little snippet of what Hilary had to say about her new line Femme.
“One of the hardest things is to come up with a name, but I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”
You can’t buy much for under $100 when it comes to clothes, especially denim. However, Armani Exchange just launched a new premium denim line for men and women. The brand has released a variety of styles, washes and cuts. For women, there is skinny, boot cut and straight leg. You can choose from dark, light or distressed styles. They also come in short and regular lengths, so you don’t have to worry about hemming! For men, they offer boot cut, straight leg, slim and relaxed cuts, with the same washes offered in women’s cuts. Both collections give hand washing, appliques, leather patches, and grommets. The best part, is they start at $98.oo! If you’re not convinced, go check them out, they’re currently offering $20 off any purchase over $100 between July 30-August 15th.
You can check out their website at armaniexchange.com
She’s known for having “One hand in her pocket” and he’s known for his environmental awareness, so it only seems natural that Alanis Morisette and Woody Harrelson start an eco-friendly denim line. Their line, Reco jeans, is made from recycled denim (the highest percentage of recycled denim). The goal of the collection is to create jeans that are fashionable but reduce waste and impact on the planet. The amount of waste from creating the jeans has been reduced by 60%, and decreased the need for fresh cotton. This new, unique fabric is already winning raves from the Hong Kong Green council and is currently being studied by The Hong Kong Polytechnic institute. Apart from its positive influence on the environment, it also offers a wide variety of styles, from classic styles to more modern silhouettes.
Images from nylon.com and article from Fibre2fashion.com