new brands
New Line: Earl Pickens makes “Made in France” denim collection

Famed designer, Earl Pickens, who has designed for denim lables like Lee Cooper has designed the “Uri Pickens” line which will feature couture looks that have hefty, $2,500 price tags. Despite his new collection, Pickens is not a stranger to denim design. He also designed denim for Castelbajac, which was unable to survive the economic downturn after the September 11th terrorist attacks. However, Pickens describes his rational behind this couture price tag, “When Tom Ford did denim with floral, there was an explosion everywhere. Denim became luxurious,” Pickens said. “Then in 2000, along came rap and denim got huge, literally, the pants were huge. We want to make it a little bit luxurious, not in the five-pocket sense. The idea was a collection that’s tailored, with beautiful suits made in denim.”
Not only was he influenced by other designers but also chose the Bocage Avenir Couture and Vendée Couture to produce his line, which also works with names like Louis Vuitton and Hermes. His fabrics will come from the Japanese mill, Collect. The fabric’s tight weave was meant to protect and is used in firefighter’s uniforms in Japan.
The line iteself will feature cropped jackets, including a stretch denim one with what appears to be hand stitched detailing. The use of fabric is also unique, as he takes Chambray material and creates a denim suit. The jackets start at $900 and the pants at $700, but given the rich detailing, fabric and design, these peices will be truely unique. The pieces can be purchased online this fall.

Photos and excerpts from article at WWD.com
New Denim Brand: Level jeans

Level jeans are the brother company of Level 99 jeans, they are a mens denim brand that pride theirseleves on understanding the heritage of denim and incorporating that into their designs and construction. Level Jeans takes an innovative approach to men’s apparel. From twill to denim, and traditional straight leg to skinny five pocket, each style exemplifies Level Jeans‘ knowledge and appreciation of denim’s timeless appeal. Level Jeans brings together the best of past, present and future to create a timeless product. In designing the line, we have stayed true to high quality vintage construction and have incorporated a modern, tailored fit. We have accented the line with subtle design elements that we feel are classic and timeless.
The “Level” guy is aware of trends, just like his female counterpart and he, too, is not afraid to experiment. But he establishes his style by what looks great on his body, not by what everyone else is doing. Whether it’s a slim or a relaxed fit, he has the capability to make both look fashionable, unique and current. The Level guy is a little rough around the edges at times, but is always timeless.
New Denim Brand: Little In The Middle

Real Women and Real Beauty comes in all different shapes and sizes. A lot of denim brands are designed to fit the slimmer figure, luckily there is finally a clothing company that caters to the natural and beautiful shape of real women’s bodies, providing women with the perfect fit!
The revolutionary denim company, Little in the Middle™ answered the prayers of women with their new patented OneUp™ jeans, which are designed specifically for real women with curves. The OneUp™ sizing system features jeans with the waist one size smaller than the hips (hence “Little in the Middle”), ultimately eliminating the infamous gaping waist band and flattering the pear or hourglass figure. For example, a size 6.1 is designed to fit a woman who’s a size 6 waist, but a size 8 through the hips and thighs.
Available in a whole range of washes and colors, Little in the Middle™ allows women of every shape and size to indulge in this wonderful world of fashion and highlight their beautiful curves in jeans that fit their genes!
These jeans are available to buy at www.ilovejeans.com and check out the images of the fashion show.

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