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New Line: Earl Pickens makes “Made in France” denim collection

06.23.2009 Posted in new brands, New Jeans Trends, New Styles by Jennifer

 New Line: Earl Pickens makes Made in France denim collection

Famed designer, Earl Pickens, who has designed for denim lables like Lee Cooper has designed the “Uri Pickens” line which will feature couture looks that have hefty, $2,500 price tags.  Despite his new collection, Pickens is not a stranger to denim design. He also designed denim for Castelbajac, which was unable to survive the economic downturn after the September 11th terrorist attacks. However, Pickens describes his rational behind this couture price tag, “When Tom Ford did denim with floral, there was an explosion everywhere. Denim became luxurious,” Pickens said. “Then in 2000, along came rap and denim got huge, literally, the pants were huge. We want to make it a little bit luxurious, not in the five-pocket sense. The idea was a collection that’s tailored, with beautiful suits made in denim.”

Not only was he influenced by other designers but also chose the Bocage Avenir Couture and Vendée Couture to produce his line, which also works with names like Louis Vuitton and Hermes. His fabrics will come from the Japanese mill, Collect. The fabric’s tight weave was meant to protect and is used in firefighter’s uniforms in Japan.

The line iteself will feature cropped jackets, including a stretch denim one with what appears to be hand stitched detailing. The use of fabric is also unique, as he takes Chambray material and creates a denim suit. The jackets start at $900 and the pants at $700, but given the rich detailing, fabric and design, these peices will be truely unique. The pieces can be purchased online this fall.

 New Line: Earl Pickens makes Made in France denim collection

Photos and excerpts from article at WWD.com

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New Denim Brand: Level jeans

05.18.2009 Posted in new brands by Lorna, Editor

drew in motor1 New Denim Brand: Level jeans

Level jeans are the brother company of Level 99 jeans, they are a mens denim brand that pride theirseleves on understanding the heritage of denim and incorporating that into their designs and construction. Level Jeans takes an innovative approach to men’s apparel. From twill to denim, and traditional straight leg to skinny five pocket, each style exemplifies Level Jeans‘ knowledge and appreciation of denim’s timeless appeal. Level Jeans brings together the best of past, present and future to create a timeless product. In designing the line, we have stayed true to high quality vintage construction and have incorporated a modern, tailored fit. We have accented the line with subtle design elements that we feel are classic and timeless.

The “Level” guy is aware of trends, just like his female counterpart and he, too, is not afraid to experiment. But he establishes his style by what looks great on his body, not by what everyone else is doing. Whether it’s a slim or a relaxed fit, he has the capability to make both look fashionable, unique and current. The Level guy is a little rough around the edges at times, but is always timeless.

knol in ash 150x150 New Denim Brand: Level jeans
knol in gravel 150x150 New Denim Brand: Level jeans
marcus in industrial 150x150 New Denim Brand: Level jeans

penn in gun metal 150x150 New Denim Brand: Level jeans
penn in lager 150x150 New Denim Brand: Level jeans
smythe in rinse 2 150x150 New Denim Brand: Level jeans

wade in dry aged 4 150x150 New Denim Brand: Level jeans
wade in light aged 150x150 New Denim Brand: Level jeans
drew in motor1 150x150 New Denim Brand: Level jeans


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New Denim Brand: Little In The Middle

05.14.2009 Posted in new brands by Lorna, Editor

 New Denim Brand: Little In The Middle

Real Women and Real Beauty comes in all different shapes and sizes. A lot of denim brands are designed to fit the slimmer figure, luckily there is finally a clothing company that caters to the natural and beautiful shape of real women’s bodies, providing women with the perfect fit!

The revolutionary denim company, Little in the Middle™ answered the prayers of women with their new patented OneUp™ jeans, which are designed specifically for real women with curves. The OneUp™ sizing system features jeans with the waist one size smaller than the hips (hence “Little in the Middle”), ultimately eliminating the infamous gaping waist band and flattering the pear or hourglass figure. For example, a size 6.1 is designed to fit a woman who’s a size 6 waist, but a size 8 through the hips and thighs.

Available in a whole range of washes and colors, Little in the Middle™ allows women of every shape and size to indulge in this wonderful world of fashion and highlight their beautiful curves in jeans that fit their genes!

These jeans are available to buy at www.ilovejeans.com and check out the images of the fashion show.

confident a stove river right 150x150 New Denim Brand: Little In The Middle
empowered deep sea 150x150 New Denim Brand: Little In The Middle
confident white left 150x150 New Denim Brand: Little In The Middle


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ONVIS True Denim Stories

05.07.2009 Posted in new brands by Lorna, Editor

bluevirgin men ONVIS True Denim Storiesginotonico model low ONVIS True Denim Stories

ONVIS is a very different brand to the rest. Normal denim companies you just buy your jeans from them and that is it, with ONVIS it is very unique. They offer their Blue Virgin collection of raw selvage denim at just 63 Euros each. They want you to wear your raw jeans in hard so that you create a lot of wear and make your jeans unique, giving them contrasting fades, even rips and holes. Once you are done with your jeans and they look fantastic, ONVIS want to see your jeans story, you can either send them back to their company or send them pictures. They create their other jeans, ONVIS True Stories, by selecting a pair of worn in raw denim that they like the look of and re-creating it in a completely brand new denim for a limited edition line. If your jeans are selected to be re-created then you can earn up to 5,000 Euros in royalties (1 Euro for each pair sold)! Wow. The fabric they use is premium selvage denim, made in Italy in vintage shuttle looms from the 30′s, last century. The true stories jeans are washed always in Italy by a secret atelier in the north east of the country. You can buy Onvis’s Blue Virgin and True Stories collection online for men and women and they ship worldwide!

Here are some snippets from their website about the jeans they have chosen to re-create so far.

Nicolò is a well known photographer who travels around the world. He used a pair of ONVIS during his trips. He was immortalizing real stories while he and his jeans were living as one. After 2,4 years of adventures he gave them back to us with a great used look. We reproduced the same mood on our collection for this brand new style - M0701 NICOLO’ – edition I – 11 Oz.

Janson is an architect that lived and worked in Paris for some years. Now she’s travelling around the world to carry new experiences and plenty of new ideas. On this last trip she visited so far: China, Malaysia, Indonesia, Thailand, Australia, japan. Only 5.000 pieces will be sold worldwide to give this garment a chance to live more with you.

bluevirgin men 150x150 ONVIS True Denim Stories
bluevirgin men2 150x150 ONVIS True Denim Stories
bluevirgin women b 150x150 ONVIS True Denim Stories

bluevirgin women f 150x150 ONVIS True Denim Stories
ginotonico model low 150x150 ONVIS True Denim Stories
janson f 150x150 ONVIS True Denim Stories

janson model low 150x150 ONVIS True Denim Stories
nicolo model back 150x150 ONVIS True Denim Stories
nicolo model front 150x150 ONVIS True Denim Stories

tomson model back 150x150 ONVIS True Denim Stories
tomson model front 150x150 ONVIS True Denim Stories
sign of our chicken farm 150x150 ONVIS True Denim Stories




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