MQT Denim is a brand I have just been introduced to. It was created by three generations of manufacturing expertise. The family run company ‘MQT’ was built based on the principles of quality and authentic European manufacturing. Every garment is put through vigorous tests to ensure the highest standards of quality are met. This extensive knowledge and family spirit was the original inspiration behind the brand identity and ultimately the MQT name itself which represents ‘Mastering Quality Tradition’.
I was recently introduced to OriJeans; a brand new European made to order selvedge jeans brand, which incorporates both American traditions of handcrafting jeans and technology. OriJeans has stated that they will be the worlds most convenient way for people to design, fit and purchase jeans online. They are developing their web service at the moment, which will be an online platform that would enable people to design their own pair of jeans from the comfort of their home. I spoke to OriJeans about exactly how their system will work, which you can read just below:
“Unlike other existing services, our platform would provide a big variety of choices of jeans cuts and different elements of the design. After submitting the design to OriJeans and the personal measurements of the customer, our team will sew the jeans, using the best available selvedge denim from American and Japanese mills and get it delivered to the customer within 3 weeks.”
Customisation: Our users will choose the fabric and cut of the jeans. Then, our web-constructor will automatically adjust the fit of the jeans to the user’s requirements and display it on the screen. Customers will be able to lighten certain areas of their jeans, adding scuffs, apply rips and spikes etc. All the changes will be immediately applied to the model on the screen, so that people can see changes, as they are made.
Fit: We ensure that our jeans perfectly fit the customers by asking the users to measure themselves in seven dimensions. It provides us with enough information to handcraft a pair of jeans, which will perfectly fit the customer.
I personally think this is a great idea and even though there are quite a few custom denim brands out there, I feel like the market is missing something as detailed as this online. Others have great services for custom denim in stores, but that requires you to go to the shop and be fitted. I think this has great potential. What do you think? You can find out more about them online at their website.
There is a new denim brand on the horizon and that is Greywire, created by denim veterans Michael Press and Elie Tehari. The new brand debuted at Coterie and feature’s both styles for men and women. Expect to see classic cuts from a boot cut to skinny for women and slim boot cuts to tapered straight legs for men.
I can already see Elie Tehari fans like Emmy Rossum and Kristen Bell in some of these styles. Click on the image above to read the full article on Greywire.
Image Courrtesy of WWD.
STROM is a brand new premium denim collection that will be launching for Fall/Winter 2013! The brand was created by top Swedish model-turned fashion designer, Erika Stromqvist. She focused the collection on the silhouette of each style. Erika’s key styles for the season include a variety of crops, boyfriends, cigarettes and skinny silhouettes in vintage selvedge denim and a full range of novelty styles including the poppy, which features a long folded cuff that gives the illusion of a chic, skinny leg warmer.
“For me fashion and particularly denim is about feeling and looking good without trying too hard,” says Stromqvist. “STROM is
about the right attitude, understated and streamlined, to enhance your own personal style through my designs.”
Throughout her extensive modeling career Erika learned valuable knowledge about fit, technique, attitude and style from some of the industry’s top designers including Nicolas Ghesquière, Karl Lagerfeld, Calvin Klein and Marc Jacobs. This encompassed everything from inspiration boards and seasonal concepts to fittings, runway shows and advertising campaigns. From her early days in Sweden, to her vast portfolio of work in the fashion industry, Erika looks forward to launching STROM as a global brand.
STROM will be officially launching at Ron Herman stores for the coming season and retails from $180 to $200 and $180 to $250 for the novelty styles. You can see some of the new jeans in the gallery below, but what do you think of STROM? Do you think it will be a hit? Comment and let us know!