Diego Milano is a new denim brand that has just launched this fall! They have a high-end premium collection that has amazingly detailed denim with all Italian fabric and custom hardware. They have aimed to create a unique look that mixes high fashion with inspiration from the Southwest with a rebellious rock n’ roll spirit. Their washes are created by a specialized Denim Artist that has made them all one-of-a-kind and each garment is like a masterpiece.
The Diego Milano home office is stationed out of Los Angeles, California and was founded by Chris Kay after finding a need for unique high quality denim. After meeting designer Linda Thithavong, he decided to create a rebellious denim collection with a heart of gold. While the collection is designed and made in the USA, all materials and hardware are imported from Italy, and portions of the proceeds are going to help others in need!
“We are dedicated to keeping our denim manufactured in the US and only use the highest quality Italian made fabrics, trims, and hardware. Along with this mission, we are also donating a larger-than-normal portion of our profits to make sure that children in India, who are most commonly the victims of Child Labor in the clothing industry, get a proper education and are not subject to the horrific conditions of labor in manufacturing factories.” -Diego Milano’s COO, Jessi Caruso.
“We stand by our product 100% and want to create a relationship with our customers. With alterations and custom modifications available for the lifetime of your Diego Milano denim, we strive to make the best jeans in the world.” “Every detail has a meaning behind it and we stay true to our stand against Child Labor ensuring every step of our supply chain adheres to the same ethics and morals as we do”, states Caruso.
So what do you think of Diego Milano? You can see some of the unique pieces in the look book below! Have any of you tried their brand yet since the launch?
MQT Denim is a brand I have just been introduced to. It was created by three generations of manufacturing expertise. The family run company ‘MQT’ was built based on the principles of quality and authentic European manufacturing. Every garment is put through vigorous tests to ensure the highest standards of quality are met. This extensive knowledge and family spirit was the original inspiration behind the brand identity and ultimately the MQT name itself which represents ‘Mastering Quality Tradition’.
I was recently introduced to OriJeans; a brand new European made to order selvedge jeans brand, which incorporates both American traditions of handcrafting jeans and technology. OriJeans has stated that they will be the worlds most convenient way for people to design, fit and purchase jeans online. They are developing their web service at the moment, which will be an online platform that would enable people to design their own pair of jeans from the comfort of their home. I spoke to OriJeans about exactly how their system will work, which you can read just below:
“Unlike other existing services, our platform would provide a big variety of choices of jeans cuts and different elements of the design. After submitting the design to OriJeans and the personal measurements of the customer, our team will sew the jeans, using the best available selvedge denim from American and Japanese mills and get it delivered to the customer within 3 weeks.”
Customisation: Our users will choose the fabric and cut of the jeans. Then, our web-constructor will automatically adjust the fit of the jeans to the user’s requirements and display it on the screen. Customers will be able to lighten certain areas of their jeans, adding scuffs, apply rips and spikes etc. All the changes will be immediately applied to the model on the screen, so that people can see changes, as they are made.
Fit: We ensure that our jeans perfectly fit the customers by asking the users to measure themselves in seven dimensions. It provides us with enough information to handcraft a pair of jeans, which will perfectly fit the customer.
I personally think this is a great idea and even though there are quite a few custom denim brands out there, I feel like the market is missing something as detailed as this online. Others have great services for custom denim in stores, but that requires you to go to the shop and be fitted. I think this has great potential. What do you think? You can find out more about them online at their website.
There is a new denim brand on the horizon and that is Greywire, created by denim veterans Michael Press and Elie Tehari. The new brand debuted at Coterie and feature’s both styles for men and women. Expect to see classic cuts from a boot cut to skinny for women and slim boot cuts to tapered straight legs for men.
I can already see Elie Tehari fans like Emmy Rossum and Kristen Bell in some of these styles. Click on the image above to read the full article on Greywire.
Image Courrtesy of WWD.