new brands

New Denim Brand: Washborn

08.27.2011 Posted in new brands by Lorna, Editor

Washborn Denim is a brand new denim brand which has just hit the US market! Known for its cutting edge designs, Korea is next on every trendsetters list of fashion destinations, so it’s no surprise runaway hit label Washborn hails from this innovative country. Washborn has making affordable cool bottoms down to a science. The styles are also all under $100 for their premium denim. How good is that? You can see some of their styles in the gallery below.

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New Plus Size Denim Brand: Avenue Denim

08.17.2011 Posted in new brands by Lorna, Editor

Avenue Denim is a new denim brand specifically for plus sized women. The brand offers full figured women the perfect pair of jeans in the right fit, wash and inseam for their unique body type and style. The collection includes 3 different silhouettes – the Hollywood Skinny, a long lean cut that sits on the hip, Broadway Straight, a modern, classic style with a smooth fit, and Santa Fe Bootcut, a sportier, sassier shape that flares at the ankle.

Each denim style features newly-enhanced, comfort-fit fabric, detailed stitching and unique hardware accents, all of which enhance the look and feel for a true denim look. They offer their jeans in US sizes 14-32 or around 36-54 if you are going by jeans sizes.

“We believe that by launching the new Avenue Denim collection, we are fulfilling the desire for exclusive, trend right designs for real women in America, size 14 plus,” says Dawn Robertson, CEO of Avenue.

The Avenue Denim collection is available at over 430 retail stores coast to coast and at the new Avenue.com website. The best part about this denim brand is that the prices start at only $40! So what do you think of the new collection? I’m happy that more brands are bringing out bigger sizes!

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Ralph Lauren launches Denim & Supply

08.17.2011 Posted in new brands by Jennifer

Polo Ralph Lauren has relaunched to become Ralph Lauren Corp. Under this new name the brand is launching a new denim and clothing line called Denim & Supply Ralph Lauren. The aim of the collection is to capture the character of vintage inspired items mixed with more eclectic pieces.

For women, the collection mixes feminine pieces with tougher utility looks, creating an overall bohemian vibe with a sexy edge. The collection is highlighted by unique details such as metal work, beading and mended slashes for a down to earth denim vibe.

The men’s collection is an urban meets wilderness with an outdoorsy color scheme. The details such as rip and repaired jeans, and pieces like fleece pullovers, slouchy and knit cardigans, distressed denim jackets give the collection an effortlessly worn in aesthetic.

The majority of the collection is below $300, with most jeans under $100 while jeans with more distressing running under $200. The collection will be available for purchase at Macy’s and online. You can view videos and shop the collection at Denim&supply.com.

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New Kids Denim Brand: Havoc Denim

08.07.2011 Posted in new brands by Lorna, Editor

Here is another denim brand for children called Havoc Denim. They are a premium denim brand which caters for children from 2-14 years old. This is a look at the Summer 2011 range from the Australian label and it shows that bright colours and funky denim are a great combination this season for the little ones.

Havoc Denim kids clothing is much loved by mums because of its high quality, durability and sturdiness in cropped jackets, signature jeans, and cool denim dresses – with some fab brights thrown in too! They are currently the leading denim brand in children’s wear in Australia and you can find out more about the brand by visiting their website at Havocdenim.com. Do you dress your children in premium denim?

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New Denim Brand: Love Nation Denim

08.07.2011 Posted in new brands by Lorna, Editor

Love Nation Denim is a new denim brand which is hitting the market this Fall at department stores such as JCPenny and other specialty retailers. The brand offers a lot of cuts and washes with thicker stitching and aims to fill a void in the women’s market by offering premium quality denim for only $50 per jean! What do you think of the new brand? It reminds me a lot of Miss Me jeans with the thick thread stitching. I’m not really a fan of this kind of look though, I prefer subtle jeans.

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GunnClothing Denim Shorts

07.09.2011 Posted in new brands by Lorna, Editor

GunnClothing is an English based denim brand which literally just launched in June 2011. They are planning to have a lot more styles by the end of the year. So far, they have a pair of light blue jeans shorts with contrasting white pockets. They have British style branding with a Union Jack inspired logo on the leather patch at the back and they have British sports inspiration like the polo mallet and an old fashioned riding crop on the patch embroidery.

Each pair of these is in a limited run of 300 shorts so they are pretty exclusive. They are uniquely numbered on the patch at the back. The best part is they only cost £35! You can see from the photos what they look like and how English inspired the brand is from the modeled shots. I do quite like the idea of the contrasting blue and white denim. What do you think of GunnClothing denim shorts? You can purchase these shorts online at their website here.