Published by Jennifer March 10th, 2010
in Denim Brands, New Styles and new brands.

LA based casual wear brand, Vince, is venturing into the denim world! The brand has released capsule collections with Shobop and Saks Fifth Avenue. This spring, they will launch their spring collection, with the addition of a men’s collection. The women’s collection was very successful, with popular sellers like denim leggings.
The men’s collection will feature skinny and straight legged styles. The women’s collection focuses on skinny and straight legged styles, as well as slouchier looks like boyfriend shorts. The brand uses Italian and Japanese fabric but is produced in LA. The line will range from $185-275.
The brand will continue to be sold at stores such as Saks Fifth Avenue and Bergdorf Goodman, as well as Vince free standing stores.

Published by Lorna, Editor March 9th, 2010
in New Styles and new brands.

For those of us that love PRPS jeans but just can’t afford the high price tag, here is the solution! King Krash jeans were founded by denim legend Donwan Harrell, the man behind PRPS jeans! King Krash takes its inspiration from the illegal street racing days of 1970’s Manhattan – an era of disco, fast women and even faster cars, where gang culture was rampant and the clothes you wore were as much a part of the scene as the racing itself.
A fervent muscle car junkie from a young age, Harrell ransacked his photo archives and those of his drag racing friends for King Krash inspiration. Each item is finished with Harrell’s unrivalled attention to detail and wash techniques, faithfully replicating the stains, creases, abrasions and rips resulting from a life lived in the fast lane.
The price point of these jeans is from £105-£145. Much more affordable. What do you think of the cuts and washes? These jeans are available to buy at Coggles.com.
Published by Jennifer March 8th, 2010
in Denim Brands and new brands.

Do you have too many gadgets and they won’t fit in your pockets? WTF jeans seems to have solved that problem. The jeans have pockets for all of your phones, USB cards and cords. Pockets are insulated with microfiber, to protect your phone and a special USB pocket, so you always know where your gadgets are.
They come in both men’s and women’s cuts, in a bootcut, dark wash style. They retail for about $120. You can preview the styles below and get more information on the Website.
Published by Jonathan March 6th, 2010
in Denim Brands, New Styles and new brands.

As the rise for using cycling as an alternative form of transportation keeps going up, the void of being stylish and comfortable during the ride needed to be filled. Filling it are designers Trinity Kerr and Virginia Elwood by combining the performance and comfort of cycling gear with fashion forward streetwear for their uni-sex brand, Pedaler Jeans.
All their products are made out of the eco-friendly material bamboo; which has a natural anti-microbial that helps with body odor and helps regulate your body temperature. So even after a long bike-ride you will still feel refreshed and comfortable during any weather. How great is that? Riding around in style and being comfortable plus knowing you are helping the environment.
The line consist of slim fitting shorts, denim and twill pants that have a seamless crotch for riding comfort and reflective elements. Also part of the line are performance enhancing t-shirt, hoodies, and bags.
To help improve the cycling movement, the founders will donate part of their proceeds to cycling organizations across the nation, hoping to help bring awareness to a more healthier and practical way of transportation. The clothes are available across the nation at select cycling shops and on the their website PedalerClothing.com
Published by Jonathan February 4th, 2010
in New Styles and new brands.

Mary-Kate and Ashley Olsen are to launch denim under their Elizabeth and James line. The line will be named Textile and is inspired by the 70s. The line consists of three styles at the moment: bell-bottom, a slouchy fit in a light used wash and another slouchy fit in a sun exposed wash. I’m surprised not to see any super skinny or distressed styles, those are usually associated with the twins. A full collection is in the works to come out in the fall and the current pieces will be available in March.

Information Courtesy of WWD
Published by Lorna, Editor January 28th, 2010
in new brands.

HA-67 is a contemporary line with a true vintage spirit. After much success in Europe and Japan, HA-67 is now opening its doors to the USA. Michael Mechaly, the former brand president for Sacred Blue and Coil denim, is the proud founder and designer of HA-67. His goal is to give HA-67 a unique concept, creativity and lifestyle. HA-67 was inspired by the infamous “Summer of Love” movement that took place in San Fransciso Haight Ashbury district in 1967. HA-67 is a unique mix of the old new fashion spirit. The details, colors, and washes will remind you of the spirit of the vintage period, while the fit keeps the fashion mood of today. Each style has it’s own personality and vibe.
Published by Jennifer January 21st, 2010
in Denim Brands, New Styles and new brands.

She already has a thriving shoe and handbag line, and now she’s moving on to denim. Jessica Simpson recently partnered with Jones of New York to create her own denim collection.
The collection will feature all different styles of jeans, many which Jessica is a fan of. There will be jeggings, skinnies and infamous flares (perhaps more flattering). The collection should be in nearly 700 stores this fall.
Jessica said the inspiration behind her line was “I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair.”
Article from WWD.com
Published by Lorna, Editor November 22nd, 2009
in new brands.

Nine Days is a new denim brand is just introducing itself into the fashion market. Some of their styles look really cute and very on trend. They have a lot of tie dye styles, coloured denim and interesting washes. Here is some more info on the brand:
Leadership is the prerogative of the brave. The courage to be first is only imbued in the select few with the rest relegated to the anonymity of mediocrity. For the past decade, Donwan Harrell has been at the forefront of innovation in the denim industry leaving the competition with no choice but to follow suit. With Nine Days denim, Harrell brings his revolutionary design to those of the revolutionary mindset. To those who separate themselves from the masses. The iconoclasts, the counter culturists. Those who wear their fashion as a badge of honor indicating that they are unlike the rest.
Nine Days is the product of ingenuity and art using denim as a canvas. Forged from the mind that brought you PRPS, Harrell now brings you the color of 70’s revolution and the attitude of 80’s punk in a timeline convergent with the fashion forward – with an average retail price under $120 as to lower the price on the ownership of cool.
Using premium denim with unconventional washes and treatments, Nine Days is not for those that accept the uniform. This is for the influencers, the early adopters, the beneficiaries of the flattery which is bred by imitation. To win the race you can’t be afraid to take the lead. Follow No One.