There is a new denim brand hitting the scene, SCHOEN by YU. Created by Lindsey Schoen & Michele Yu, it’s a new denim brand that is made in Los Angeles, California. Lindsey was a denim fit model for Paige, Mother, William Rast, Dylan George and more, fitting for them for the last eight years. Michele was a designer at Guess, William Rast, YMI and many others that Lindsey worked with over the course of her fitting career.
Michele is a UC Berkley Law graduate turned designer and her attention to detail is fantastic. Lindsey found her to be the most talented designer that she had worked with over the years. Following in Paige’s foot steps though (she was Lindsey’s first account – and she ADORES her, as do I!), she knew that when she started her own line it would be with Michele.
The duo financed everything on their own and created a core collection of five styles, which you can see in the gallery below. The fabric is a lycra modal that shapes, lifts and makes the body look beautiful. Between Michele’s experience and knowledge of technical design and production and Lindsey’s experience with fit and fabrication – they have created a jean that is comfortable, flattering and so chic! I think the designs and washes so far look great! What do you think?
Purest aesthetics and timeless quality is the name of the new Autumn/Winter 2014 collection from Blue Collar Workwear. The team at the company have continued to evolve their signature British workwear line for the coming season. Using finest quality, ring-spun denims, referencing traditional workwear pieces and ‘archive’ influences from the 1930’s – 50’s. The products are given a modern twist; whilst always with a distinct “British” flavour, never losing sight of their true utilitarian nature.
This season sees the introduction of a limited edition line of jeans in top grade 14oz Japanese selvedge denim. Each pair of jeans are individually numbered and with a nod to working times hold a beautiful copper snuff box which doubles up as a handy coin case. This premium range is limited to 150 pairs per style. You can see the limited edition pair in the gallery and you can also check out some of the new styles too!
(a photo of a model in DSTLD’s Second Skinny jeans, showing just how much elasticity is in this pair of jeans.)
A few weeks back I visited the showroom of newly launched premium denim brand, DSTLD which is based in LA; the mecca of the denim industry. DSTLD likes to use this prime location to its advantage by producing most of its inventory in the heart of the city, all while keeping their price point extremely affordable. With great quality, affordable prices and locally made products, they’re ahead of their competition already, but DSTLD is about to reach a whole other level because they are bringing the “try it at home” business model to the table. You heard right, visit the site, pick out the jeans you are interested in, get them sent to your home and try them on. You send back what you don’t like and only get charged for what you’ve kept. Shopping for denim has never been so easy or convenient.
There is a brand new idea and concept on the scene when it comes to the closures of denim. One brand changing the way a button and zip fly works is Envius Denim. If you’re tired of seeing the same old run-of-the-mill denim, these jeans might intrigue you. We have seen different washes, cuts, styles, and colors, however nothing has ever been done to change the shape and style of women’s jeans so drastically, until now. This Los Angeles, California based company, has created a whole new closure for jeans, using metal.