Designer Jean Look Books
Birthright Blue is 4 Stroke’s newest collection for Autumn/Winter 2010. The eighth season is inspired by parent company Aalfs Manufacturing and reads like a playbook from America’s rich denim heritage. Creative Director, Nathaniel Freeman, modernized classic silhouettes as a nod to Aalfs’ denim achievements since 1892 and their Military ties during World War II. The A/W collection blends an Americana feel with a New York City aesthetic to create a rugged-antique vibe for men and vintage pin-up charm for women. Birthright Blue goes beyond previous offerings to show the label is young at heart with an old soul.
Here is the Fall/Winter 2010 Look Book for the denim brand Frankie B. You can view the styles in the gallery below and you can also read the press release for the new line below.
The popular Los Angeles based denim brand Frankie B., responsible for creating the low-rise craze and putting a spotlight on rock inspired premium denim, strengthens its positioning in the oversaturated marketplace by adding new categories, altering the fit, and expanding its size range to include waist sizes from 23 – 32. A Petite division is scheduled to launch in stores in late April.
After 11 years in business, the brand has successfully weathered a strained economy by adapting to the demands of a broad customer base while remaining true to its original design vision emulating rocker style from the 60’s, 70’s and 80’s. Creator Daniella Clarke made the decision to cater to this new customer by altering the fit of the jean, raising the back rise and expanding the size range to anchor both spectrums of the market ultimately increasing her fan base and boosting sales. The core denim collection is supplemented by the introduction of best-selling novelty items such as leggings or jeggings accounting for 50% of the brand’s overall sales. The item returns in various styles and fabrications for Fall 2010
including the classic skinny and ruched styles in denim, and non-denim basics, prints and shine. The legging also appears in a motocross version, cropped with side zipper, and eyelet lace-up among others. Other styles for Fall include a skinny cargo, slim bootcut, and side seam short. The suggested retail pricepoint ranges from $109.00 for a basic skinny jean to $195.00 for one that is distressed and embellished.
Levi’s latest collaboration comes from the UK clothing line, House of Holland!
The Spring 2010 look-book consisting of eight looks for men and women feature Leigh Lezark and Jacob Coupe modeling the collection. The collection features bright blue classic wash Levi’s in modern cuts, accented with buckled straps.
Check out some of the looks below:
Article and Images from Nitrolicious.com
Here is the summer 2010 Look Book for Current/Elliott. The new collection features lots of shirts, shorts and boyfriend and skinny jeans. They even have some overall shorts and other unique garments. The line really has a summer feel to it, it reminds me of being on holiday at the beach with the sun shining. I know for you LA readers that’s almost every day anyway, you are lucky! What do you think of the collection? Do you like it? I think you can definitely tell it’s a Current/Elliott collection, they always have that look to their items. I love it! I’ve got my eye on those polka dot shorts and boyfriend shorts already!