Designer Jean Look Books
Here is a look at the Fall 09 Look Book from Blue Notch denim.
At Blue Notch we take an active stance on denim design. In our F/W09 Collection new fabric innovations include denim mixed with 30% linen or cashmere resulting in a wrinkle free body-con silhouette. Subtle vintage accents have also been added by stitching the jean surface with broken needles followed by coating the denim. This new coated ‘vintage’ denim unseen before and exclusive to Blue Notch is achieved through a special coating technique that has been developed for over three months. What makes this technique distinctive is that the process allows for the fabrics to be coated at the final production stage as opposed to using pre-coated fabric that leave sticky residue.
Progressing from our marble dyes, this season Blue Notch has experimented with gradient dying in subtle hues. Beginning with dying the waist area in the darkest hue each tone is then subsequently flushed out underneath, creating an ombre effect. This technique has an overall slimming effect whilst accentuating the curve of the body. This 4-step process is done entirely by hand by Blue Notch artisans for a look that is subtle and natural.
Our Color inspiration comes from the natural fading of denim unique to each wearer. Colors fuse and melt into one another or fade out along the contours of the body. Exquisite hues of grey blend into blue or black to plum. A natural dusty denim look has been created using indigo weft and brown warp threads. The coating technique Blue Notch has developed also imbues the colors with a sophisticated sheen.
Here are a select few images from Fidelity Denim’s Fall 09 Look Book. These images are beautiful. Also included is figure images of the Scoop Viper Rinse, Fidelity’s best selling, exclusive cut and wash that have graced the likes of Halle Berry, Rihanna and Cameron Diaz… to name a few.
Here is the Fall 09 Look Book for Divine Rights of Denim and a little bit about the company.
Divine Rights of Denim, (DRD for short) is a Los Angeles based women’s contemporary denim brand that has burst onto the scene with a refreshing take on denim in a famously saturated premium market. A true triple threat, DRD is committed to their mission of offering a luxury jean with an impeccable fit and design on the forefront of trends- all at an accessible price point ranging from $65-85 at retail.
Each season promises a style, treatment and fit for everyone. For Fall 09, DRD breaks the mold with a large variety in their offering; ranging from their signature jean reworked for fall into trousers, skinny jeans, leggings and novelty items such as linen and denim shorts, miniskirts and menswear-inspired vests. DRD’s clean, subtle interpretation of trends allow the wearer to explore new trends-whether it is a pink-tinged acid wash, or a distressed light wash skinny jean and make them their own at a reasonable price point. For Fall, detailing such as exposed zippers, buttons and studding gives an edge to classic styles.
Now with Audrina Patridge as the face of the brand, I hope to be seeing lots more of these gorgeous jeans! I’m very much in love with those pink ones and a few other pairs already.