Designer Jean Look Books
We caught up with the iconic brand Superfine to get an interview. Established in 2003 by Lucy Pinter and Flora Evans, Superfine is recognised as an innovative style leader, making rock and roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, they quickly gathered a dedicated following around the world and is a point of reference for many of today’s most influential style icons. A bit punk, a bit purist, the label has led the way with clean looking jeans, free from branding.
Now run and designed by Lucy, collections expand on fresh jean silhouettes with a full ready to wear collection and quality reaches a new premium in collaboration with licensee Pier Spa. This has been key to the evolution of Superfine today as a high-end, fashion denim brand with production in Italy. I have also included a preview of some of the images from the Autumn/Winter 2011 Look Book. Carry on reading to find out more!
DB: What made you come up with the name Superfine?
At the time, my partner (Flora) and I used to refer to gorgeous clothes as “her” or “him”. If something was really fabulous we’d say “she’s fine”, the response would be “yeah, superfine!” etc…It evolved from there.
DB: Why did you decide to create your brand?
I was styling and needed to find skinny jeans. No-one did them at that time. Just all distressed bootlegs and flares. I used to tape everything to make it look skinny and was desperate from something clean and un-embellished…It was during my frustrating search for the clean skinny, I took Flora to dinner and suggested we make jeans.
DB: So you used to be a stylist? Who did you style?
I styled for publications such as iD magazine, Harpers Bazaar and Japanese Vogue, Black Book as well as styling celebrities such as Ben Harper, Neneh Cherry, All Saints, Janet Jackson and various other pop videos/music videos and fashion clients.
DB: What is the best feature of your jeans?
Depends which pair but generally I like them because mostly they are different to other peoples. Even on basics there is more attention to detail (pocket linings, zips, stitching etc).
DB: What was your inspiration for your latest collection?
AW was a Gypsy Punk collection. The inspiration came from a photographer called Joseph Kudelka. I loved all the old looking fabrics in his gypsy pictures. The wools looking distressed and “oiled”. I then was looking at an image of Malcolm McLaren’s funeral on my desktop. I wanted to somehow marry the Gypsy theme with Punk. It worked. I’m really happy with this collection.
DB: Who do you envision wearing your brand?
No-one in particular really. Although it seems fashion people are the one’s who know the brand best. I get excited seeing anyone in Superfine.
DB: Who is your favourite celebrity in Superfine jeans?
DB: We all love denim but what makes it so important to you?
It’s timeless and effortless. I think the most stylish people are that way because they look cool without effort.
DB: What is your most popular cut?
Now it is the “Adventure” jean. But we are probably best known for our “Liberty” skinny jean.
DB: Do you have a favourite jean you have designed?
I loved the first “Super Swirl” with leather detailing, I love the “Punk Pant” from AW and our versions of the biker and the “Vroom” and the Swirl with Stitch in “Ghost” coming to stores soon…
DB: So what’s next for Superfine?
I’d like to add the kids line soon. And I’m hoping to add some collaborations to the list but nothing is confirmed yet…Watch this space!
Here is a look at the first ever Textile Elizabeth and James look book. For their Fall/Winter ’11 collection, the inspiration came from the California desert, namely a 1969 journey to Joshua Tree, California. Though with a vintage inspiration, the fits are still of this decade.
Featured in this collection are shirts, skirts, sweaters, denim and some outerwear. They have their popular Jimi flare in a black wash (believe it or not, this is their first season to include black denim) and a patch style. They also have have the Debbie jeans in a faded black with patches all over.
My favorite pieces from this collection would have to be the red long johns, the Dakota sweater, and the Crosby Jeans (shown above with the Dakota sweater). I fell for these jeans back when I saw them on Mary-Kate at their launch party in New York. I just love the carpenter style, plus they have ankle-zippers. You can never go wrong with that. You can check out their full look book below.
Here is a look at the new c.r.a.f.t. “Angels on the Beach” collection. They feature some new styles, like the shorts (above) and some flares that are just perfect for summer. I think the shorts are going to be popular ones with the celebrities. They also have some crops as well as the Angel motorcycle jeans. I can’t wait to see the the celebs rocking these. You can click the images below to see what else they have to offer.
Here is the second part, for men, of the brand new Fall/Winter 2011 Look Book for 7 For All Mankind. They have the same amount of styles coming out for the men as they do for the women, 30 looks each. The collection for the guys is full of varied fits and subtle dark washes which will be perfect for the colder months as the denim changes into the darker shades! You can view the rest of the jeans in the gallery below.