Designer Jean Look Books
LOOK BOOK: Sandards & Practices Fall/Winter 2012
This is the new Standards & Practices Fall 2012 Look Book. The brand is giving you a sneak peek at the new styles from their upcoming collection. Their moto is ‘denim for the premium label lover on a budget’.
The new collection has some great denim trends for the season (megawatt printed, colored and coated) and everything retails for under $100. The brand has been worn by the Kardashians, Rachel Bilson and Beau Dunn. What do you think of the new collection?
Behind The Scenes At J Brand’s Spring/Summer 2012 Look Book Shoot
I absolutely love this video! It’s a behind the scenes look into what went on at the Spring 2012 J Brand Look Book shoot. Stylist Brad Goreski and J Brand Jeans VP of Design – Mary, gives the insight on the women’s line, while Stylist Annie Psaltiras and Director of Menswear – Matt, tells us all about the J Brand Men’s DNA.
It’s really informative and it shows all of their new styles from the floral to the zippers and the paneling to the new high rise skinny. I love seeing behind the scenes, but I love this video more as it’s so descriptive and you actually learn about the collection. You can watch it above and you can buy J Brand online at JbrandJeans.com.
LOOK BOOK: Guess Summer 2012
This is the new Summer 2012 Look Book for men and women from Guess. I have included all of the denim styles and a couple of non denim pieces as well. I think this is a really nice collection overall, very fresh and light.
I love the fact that they took animal print to the next level and have come out with zebra jeans and what looks to be a muted tiger print. They do have their classic blues as well, but there is also some colour present. I have included a behind the scenes video below too, I love seeing what goes into a shoot! What do you think of the collection?
GUESS Summer Lookbook Shoot from Rony Alwin on Vimeo.
LOOK BOOK: Agave Denim Spring 2012
Here is a look at the brand new men’s and women’s Spring 2012 Look Book for Agave Denim. The collection features a lot of their classic jeans in blue hues, as well as mixing some bold colours here and there.
Jeff and Lauren Shafer took inspirations for Spring 2012, especially colour, from Sea of Cortez and trips they made to Baja during the sixties and seventies. Spring is packed with colour reminiscent of those sunny trips and beautiful vacations. The style is “West Coast Luxury” and is not defined by age, but by ones inner confidence and ability to enjoy the simple beauty of life.
Jeff and Lauren always regard designing an art, and fabric as their canvas. They are both extremely passionate about finding the most innovative luxury fabrics every season. They feel this determines every element of their design details and fits. Jeff spends hours hunting and scouring boutique mills for the best. Lauren is truly fanatical about fit, and as designer and fully trained pattern maker, she typically makes her own first set of samples to see how they look.
The Shafers use only the finest Japanese, Italian or USA-made Supima cotton denims and luxury fabrics and work with select boutique mills to design fabrics exclusive to Agave. All Agave jeans and knits are cut, sewn and hand-finished in Los Angeles, California too. So what do you think of the collection?
Textile Elizabeth and James Spring/Summer 2012 Campaign Film
Editors note – This video may not be suitable for work as underwear is featured.
Textile Elizabeth and James just released their new campaign film for their Spring/Summer collection shot by Jason McDonald. The video features model Abby Brothers starting her day on New York’s Lower East Side by choosing the classic Encino Tee and Silverado Debbie jeans to wear.
The video pays homage to the classic campaign films of the 90′s. I love the vibe. It does give off the same feel as those classic commercials to me, especially with Abby rolling around to Underwear by The Magnetic Fields. You can see the film yourself above.
LOOK BOOK: IRO Men’s Spring/Summer 2012
Here is the new Spring/Summer 2012 Men’s collection by IRO. The collection has the classic IRO aesthetic of comfort, grunge, but still looking smart. That’s what I love most about this line. It never goes to the point where the styling looks like they rummaged through the garbage.
Unlike the previous collections, this season features some color. Not a lot, but there is color. There is a pair of yellow jeans, which I quite like. They also had their classics like leather, baseball jackets, and blazers. You can see the collection below.



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