Designer Jean Look Books
In the decade of the 50′s two brothers from Valencia, Spain, started a clothing business. LOIS jeans began in Spain at the beginning of the 60′s when three young men, ”the Saez Merino brothers”, opened a cloth mill. They produced denim only to cater working class population. In 1962 LOIS was born as a denim jeans label. LOIS became the European equivalent of Levi’s jeans.
Has anyone out there heard of this line or maybe even own the line? Curious…
Check out the Spring Graffiti Collection from Genetic Denim’s Spring 2009 collection.