Archive for the 'levi’s' Category

Levi’s Exposes Our Little White Lies

Levi's Capital E Matchstick Skinny Jeans in Dark Worn

In a new ad campaign for Levi’s 501 jeans, a man and a woman slowly make their way up a darkened stairwell, simultaneously unbuttoning their jeans and debunking a series of little white lies they’ve apparently been telling each other all evening.

He’s not really in a band. She doesn’t really work for a label. And so on, until the woman finally admits, “This isn’t really my apartment.” At that point, the guy looks briefly at a series of family photos that are clearly not hers, before they solve that particular problem by turning out the lights.

Of course, there are those who will disavow “Secrets and Lies” for promoting sex with strangers, and perhaps, lying. But seen another way, the ad isn’t just entertaining; it’s also uplifting.

For one thing, the couple in question is ‘fessing up to their transgressions of truth, and before doing the deed, no less. For another, it’s a light-hearted way of poking fun at the type of thing that likely goes on in a bar in every city, every night of the week.

The ad also is in keeping with the funny yet sexy feel that 501 jeans commercials have been known for since at least the mid-1980s, when it aired its infamous, and still memorable, Laundromat commercial. (Last year, Levi’s also turned heads with a 501 commercial with two possible endings, one featuring a gay couple and the other a straight couple.)Even if “Secrets and Lies” offends some, chances are Levi’s will think it’s worth the risk.The onslaught of pricey, trendy denim over the past few years has left Levi’s vulnerable to having its jeans relegated to the racks where all the basic but boring clothes live. By taking risks with edgy commercials, the company gives itself a shot at staying relevant.

“Secrets and Lies” is part of a series of new spots that also includes “First Time,” in which a young man and woman flirtatiously banter about doing something that at least one of them has never done before. Needless to say, it’s not what you think.

To watch “Secrets and Lies,” click here.”

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Top 10 Most Expensive Jeans

When you think of Haute Couture, you probably don’t think of faded denim. But in fact, the latest crop of designer jeans comes in a variety of custom-made options decked with rich embellishments, from embroidery to platinum rivets to precious diamonds accents. And the prices are just as extravagant, with some pairs costing as much as a luxury car or even more. Not all denim is created equal. When the price tag is sky high, you can expect the finest materials, including the best weaves, rarest batches of fabric and lots of hand-work and details that you won’t find in more mass produced clothing. And when the budget is unlimited, there are many fresh and eye-catching options to choose from. In addition, while style is important, so is fit. That’s why the best pairs of jeans are cut, finished and accented in all of the right places to enhance the wearer’s shape.  Just keep in mind that not every buyer thinks newer is better. In fast, some prefer to stick with the real tried and true styles. That’s why several items on this list are either distressed or, in the case of number 9, date very, very far back in time.

10. Levi Strauss & Co.

The name Levi Strauss & Co. may conjure up images of basic, practical jeans, but the well-known company has recently taken its reputation up to new heights with the introduction of its premium denim. Called the Levi Capitol E jean, these high-end pants are sewn by hand out of high-quality denim and it can take as many as 30 people from start to finish to craft just one pair. Such intensive workmanship doesn’t come cheap. In fact, the most expensive cuts of these jeans sell for as high as $500 a pair and no two are exactly alike. (And it’s interesting to note that these actually aren’t even close to the most expensive Levi’s out there. See number 9 on this list for more about noteworthy Levi sales.)

9.  7 For All Mankind

The popular 7 For All Mankind brand has become known for its high quality fabric and exceptional cut. Pairs start at a few hundred dollars and are readily available at better department stores in a variety of colors, weaves and styles. The top of the line pairs can run as high as almost $1,000, and some fans of this line swear that the cut gives the illusion of thinner legs and leaner thighs, which just may make it a worthy buy. (DenimBlog editor’s note: I’ve never seen a pair of $1,000 Seven jeans, have you?!)

8.  Earnest Sewn

Top Ten Most Expensive Jeans

Imagine having a pair of jeans made for your exact measurements and taste. That’s the lure of the Earnest Sewn Custom Fit Jeans, which are a hit among fashion lovers who demand a perfect fit. These jeans are also made from rare batches of fine hand-dyed denim, making them unique. When you order a pair, they are made to perfectly fit your individual size and body shape. In addition, you can select the details that you would like to add, such as rivet material and size. The cost for such a customized style is about $1,000.

7. Roberto Cavalli

If bling is your thing, then consider the bejeweled premium denim jeans offered by Roberto Cavalli. This is a favorite among celebrities and fashion insiders, including Jennifer Lopez, who is known for her cutting-edge style. The well-dressed cast of Sex in the City have also been known to wear the Cavalli clothing line. You can find these extravagant jeans at high-end department stores, or at the Roberto Cavalli boutique on Madison Avenue in New York City. A pair will cost you close to $1,200.

6. Dolce & Gabbana

The Italian design team of Dolce & Gabbana has an excellent track record for designing beautiful clothes for some of the best-dressed women. Therefore it should come as no surprise that they’ve captured a piece of the high-end jean market. Their take on this item is a distressed faded denim with an embroidered butterfly design. The finishing touch is an elegant gold D&G logo centered on a pink leather patch that decorates the back pocket and let’s people know who is the creator behind this attractive and eye-catching design. The price for a pair is just under $1,200 and this unique item is in limited supply, resulting in a waiting list worldwide.

5. APO Jeans

Top Ten Most Expensive Jeans

Do you prefer silver, gold or platinum hardware? When you select APO Jeans custom denim, you can choose rivets made from any of these three metals and can even opt for real diamonds in the place of a regular button. Further, the pockets are lined in pure silk and the zipper is polished and plated to perfection. Of course such luxurious details, in addition to the finest denim, doesn’t come cheap. APO considers its premium denim and detailing “cream of the crop,” and charges accordingly. In fact, the price tag for this product with all of the bells and whistles is $4,000. But in return, you receive a written appraisal from a prestigious New York City jeweler so you can protect your investment.

4.  Gucci

There is an elegance and timelessness that is conveyed by anything Gucci. This premise holds true even when the item in question comes tattered and ripped. At least that’s the idea behind the Gucci Genius jeans, which were made from a pair of regular jeans that were specially treated and torn to make them look old and worn. Then the jeans were covered with African beading, feathers and buttons to give them a unique look. The finished product, which was unveiled on the Milan back in 1998, was priced at just a bit more than $3,100, earning it a mention in Guinness World Records. (Today this would be equal to just over $4,000.)

3. Escada

Do you like to be the center of attention? If so, then consider luxe designer Escada’s version of the custom jean, which lets the buyers select any details and styling their hearts desire. The finished item is priced accordingly. Some fans of this jean really exercise their creativity, adding a range of embellishments worthy of a princess or queen. The most expensive custom pair to date was decked in Swarovski crystals. The price for this indulgence was $10,000.

2.  Levi Strauss & Co.

Top Ten Most Expensive Jeans

While most of the jeans on this list are new, the ones that hold the number two spot are a pair that is actually very, very old. These jeans are a pair of original Levi Strauss & Co. that date back to the 1880s and lots of history is captured within the weave of its vintage fabric. These jeans, which are an original example of the Levi 501 style, sold at auction on eBay in 2005 for a shocking $60,000. This translates today to more than $65,000. The winner was a Japanese collector who asked to remain anonymous.

While this is a record-breaking Levi sale, there are two others that are worth mentioning here. The first was a pair of Levi’s also from the late 1800s that were bought by Levi Strauss & Co. in 2001 for about $46,000 (today this equals more than $55,000). In addition, a recent EBay auction for a pair of Levis more than century old that were found in a California goldmine sold for more than $36,000.

1.  Secret Circus

And the winner for the most expensive jeans is . . . an unusual pair that is designed by a new company called Secret Circus. The creators are banking on the idea that diamonds are a girl’s best friend, no matter whether you wear them around your neck or on your back pocket instead. That’s why they included a design made from a large collection of high-quality (and substantially-sized) diamonds on their pants. Rumor has it that the first pair was sold for a shocking $1.3 million.

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Celebs in Denim: Scarlett Johansson in Cutoff Levi’s Shorts

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Actress Scarlett Johansson was spotted recently in a pair of cutoff Levi’s shorts, trying to hide from the paps. 

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Celebs in Denim: Jessica Simpson in Levi’s Denim

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Jessica Simpson
was spotted after dinner in Santa Monica the other day sporting a long dress with a vintage looking Levi’s jacket over it.  I like her summery look!  Okay, fess up, how many of us own a denim jacket?

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Images via Celebutopia.net

Levi’s goes Global - again!

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Levi’s is going global again!
 
When I was a kid, I remember seeing commercials for Levi’s, where one guy traded his Levi’s with another for a mini cooper car! Looks like those days are coming around again if it’s left up to Armin Broger.

Armin Broger, new president of Levi Strauss Europe, Middle East and Africa has the task of keeping Levi’s in fashion.  As most rebels grow up to become responsible parents, Levi Strauss & Co. has discovered, it is hard to ditch the image of being your Daddy’s brand of jeans.  Levi Strauss, based in San Francisco, has had trouble keeping its edge sharp, with global sales falling to $4.1 billion in 2002 from a high of $7.1 billion in 1996.  From 1998 to 2001, Broger helped double revenue at Diesel. Before joining Levi’s, he was European chief executive of 7 for All Mankind. His goal at Levi’s, is not to start chasing fast fashion but rather to re-establish the brand as a reference point: a sophisticated, premium label that sets the tone for the rest of the industry.
‘Only if you go back to your real roots can you be fresh and irreverent,’ Broger said.
 
David Walker Smith, director of men’s wear at Selfridges in London for 11 years, said ‘I think there’s a hunger towards Levi’s, a huge expectation and desire,’ he said. ‘It’s a pure brand and it’s a very innovative brand, and for the teenage crowd it’s new.”

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Celebs in Denim: Drew Barrymore in Levi’s

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Drew Barrymore shows off her hippie chick style in an old pair of ripped up Levi’s jeans while grocery shopping.  Everyone has been saying ripped denim is back and here to stay, at least for Spring & Summer 2008.  But honestly, I’m not sure Drew is following any trend here, this just looks like typical comfy Drew. 

Do you like and/or own any ripped jeans?

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Celebs in Denim: Britney Spears in classic Levi’s

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Britney Spears was spotted on April 20th in a classic white t-shirt and a pair of Levi’s.  What do you think of her casual look?  Even celebs are being spotted in Levi’s more lately instead of designer jeans…hmm.

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Photos courtesy Celebutopia.

Celebs and the Designers Who Dressed Them!

Thought our readers might enjoy these scans from the latest US Weekly magazine:

It’s a match! US Weekly paired sexy young stars with the hot designers who dress them for a special photo exclusive.”

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Blue Goes Green: Eco friendly denim!

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HAPPY EARTH DAY!

I’ll be the first one to admit that denim trends move so quickly that I can barely keep up at times.  This past year alone we’ve all experienced the skinny leg, the wide leg, high-waisted denim and even colored denim.  With all these crazy trends you can never be too sure what trends will have staying power.  So what’s a person to do?  No need to be blue, in honor of Earth Day today - why not go green?

Eco-Friendly denim is good for the environment for several reasons: it’s easier to dispose of when you want to get rid of your old denim, and the dyes are safer for the earth. During my quest to find environmentally conscience brands, I found this great guide about how to recycle your old denim.  Here are some truly amazing environmentally friendly brands that I want to share:

J Brand Green Label.  These jeans are not only environmentally friendly, but they come in a super cute organic tote bag. The bag features tips on how to live a more environmentally conscience lifestyle.  Sounds like a great idea, people need to how to change their lifestyles and not just what they wear.  J Brand Green Label Monroe jeans, $227 at Singer22

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James Jeans’ use four eco-friendly denim techniques: they use only 100 percent organic cotton, organic dyes to color their jeans, natural latex to keep them waterproof, and organic olive leaf extract used during the finishing process.

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Greencaste by Earnest Sewn is using techniques like air-drying jeans, replacing detergents with natural surfactants, and eliminating all resins from the 3-D finishing process.

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Levi’s, Hollywood’s new ‘it’ jean, have come out with a new Eco line. Levi’s with the lowercase “e” are made from 100 percent organic cotton and recycled buttons, rivets, and zippers.

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Continue reading ‘Blue Goes Green: Eco friendly denim!’

Celebs in Denim: Blake Lively in classic Levi’s

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Actress Blake Lively was seen wearing Levi’s jeans at the Saturday Night Live After-Party on April 12th. I am in love with the dark wash - it’s really flattering on her. Word on the street is that Levi’s - the old classic - is the new “it” jean in places like California! And in local malls, new Levi’s stores are starting to pop up with higher price points. Could Levi’s ever replace your designer denim? And what do you think of Levi’s new lines, like the Capital E jeans, with a price of roughly $165?

Would you buy a pair of Levi’s anytime soon?

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Images courtesy Celebutopia.

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