Designer Jean Interviews
You’ve seen Denimocracy’s Spring lookbook and their Spring line in action, but what about behind all of that? I have for you an exclusive interview with Denimocracy’s designer Janine Shaw. I sat down with her to ask her a few questions about the line and even a few questions about her personal life. Ladies and gentleman…meet Janine!
A.N.D (standing for A New Denim Brand) recently launched in September with 5 different denim fits, one jacket and one pair of shorts and the brand is based around an exclusive revolutionary fabric process. The founder of A.N.D, Sean Barron, who owned successful brands previously, has developed a trademarked technique that takes untreated denim and transforms it into a soft and worn-in fabric without using water during the process, thus maintaining the authenticity and integrity of the indigo dyed denim, so we caught up with Sean to find out more about this unique way of making jeans!
Born in 2002, Vigoss Jeans joined the many denim brands in the industry, giving them all a run for their money with their price point and quality. Vigoss has ventured into great washes and treatments over the years with a great fashion forward appeal.
For their Fall/Winter 2012 campaign, they brought on indie vixon Sky Ferreira to be the face and she rocked it on that rad motorcycle. I had the honor of meeting the Vigoss team at MAGIC back in August and was pleased to do an interview with the CEO, David Kubresi. Enjoy!
James Jeans has just released their brand new coated styles for Fall in various cuts and colours. I caught up with designer, Seun Lim, to find out a bit more about the jeans, how they can be styled, what makes them different to others and more. Carry on reading below to find out about the new collection. My favourites are definitely the Twiggy in Black! I think those are gorgeous! All of the styles are available for purchase on their website by clicking here.
DB: So tell us, what makes your coated jeans different to the many others on the market?
When it comes to coated denim, it has to be the weight, touch and breathability of the fabric. You do not want to sweat in them unless you want to lose weight. Our coated denim is light, soft and has natural characteristics for a vintage coated look. One more thing to add, we use matte coats which gives you a slimmer and sexier look rather than being super shiny!
DB: What are your recommended washing instructions for the jeans?
Dry clean only for extra longevity. If you want to continue the natural vintage look of the coating then you can wash inside out in cold water and hang dry. Another method would be freezing them. I was just speaking with one of our leading denim mills and they said this was the best way to avoid washing while still cleaning your jeans. apparently the cold eliminates bacteria caused by daily wear.