Designer Jean Interviews
Sonas Denim is a new brand that is just breaking into the market from San Francisco. It was founded by Gerry Kelly and has a very unique take on jeans! Instead of the regular 2 pieces of denim sewn together, Sonas jeans are made from individual square pieces of denim, creating a patchwork effect.
Janice Dickinson is a big fan of the brand and even did a shoot with them a little while ago, which you can see in the gallery below. I thought it would be good to catch up with Gerry to find out more about this unique brand. Please carry on reading for the interview and photos of the jeans. What do you think of Sonas?
DB: Hi Jerry! So, tell us a bit about your denim brand, Sonas Denim?
GK: Well DB, it’s a unique, free spirited couture jean with underlying philanthropic goals. Sonas means “Happiness, good times, felicity and bliss” in Gaelic. Our brand is about positivity, empowerment, individuality and new beginnings. We want to start a trend of giving in the fashion industry and about compassion in fashion.
DB: What inspired you to create it?
GK: I was looking for jeans to wear for the Burning Man Arts Festival which did not exist, so I made them myself. Everybody at Burning Man loved them, wanted them and encouraged me to go for it!
As you know, the gorgeous Nikki Reed and 7 For All Mankind have collaborated together on a jewellery collection. We announced this a couple of days ago and you can shop the collection online at their website here. In light of the collaboration, I got the chance to interview Nikki about the collection to see how it came around, what her favourite pieces are, what she could see Rosalie wearing and more. Nikki’s really sweet and I am grateful to her for taking time out of her busy schedule to do this interview for DenimBlog!
DB: Hi Nikki, thanks for doing this interview with us here at DenimBlog! We are big fans of 7 For All Mankind, what inspired you to want to collaborate with them?
Nikki: Thank you! This collaboration came about in a really organic way. I hosted an event with 7FAM for the Step Up Women’s Network and someone who worked at 7 approached me about a piece I was wearing from my first jewelry collection (Mattlin Era). They expressed interest in me after hearing the story behind my collection, and before I knew it we were talking about working together! It has been such a wonderful experience. I have always been such a fan of theirs!
DenimBlog did an interview a few years ago with Jason Trotzuk of Fidelity Denim, but we thought it was time to do another one and get the dirt on what the new collection is about, some inside info on the up and coming fall 13 collection, his inspirations when designing, his history with denim and more! Carry on reading to find out below!
DB: What can we expect to see from your new Spring 13 collection?
Jason: Fidelity’s Spring 13 collection is a throwback of yesteryear with a refined edge — from our Savannah Vintage collection – full of character, complete with abrasion patch repairs, to our Iona collection – the softest, lightest weight denim you have ever dreamed possible.
The color palette includes soft sage and easter lilac mixed with bold earth tones like terra cotta, earth browns, and natural greens. Signature fits Like our AXL girlfriend jeans and shorts give spring a relaxed chill vibe, while the always popular ACE mid rise ankle skinny and our BELVEDERE high rise ankle skinny are both cut in our custom made Italian denim, making Fidelity the most coveted denim in your closet.
We caught up with designers Jens and Erik of the new denim brand, FRAME, that already have a huge cult following. They have already been spotted on some of the best legs in the business including Miranda Kerr, Cara Delevingne, Anja Rubik and Lara Stone. Those are just the models. Blogger Elin Kling, actress January Jones as well as many others are also huge fans of theirs. You can see how they got their start, how the name came about and more below.