Designer Jean Interviews
I was recently introduced to a new brand of denim that I have fallen in love with! M2FÔäó is a denim company that has a very different look on its jeans and the washes. They are an eco-friendly, authentic, vintage denim brand that produce their jeans in eleven colors previously unavailable in the denim marketplace. The Jeans are individually colored in a dye bath that uses 50% less energy & water, while eliminating 100% of the toxic chemicals typical of traditional textile dyeing procedures. Together, these dynamic breakthroughs enabled the company to develop a different kind of denim brand, one committed to preserving the environment and the avant-garde.
We got an interview with M2FÔäó Brand Denims President and Head Designer, Terry Siegel. He spoke to us about the reason behind the brand, the new styles, the washes, the colours and more! Carry on reading to find out about this brand.
DB: How did you come up with the name M2F?
Unlike any other jean brand in the world, our company was founded on a yarn technology we invented titled Made 2 Fade TechnologyÔäó. We produce yarn in our own factory, then ship it to a denim mill who weaves Made 2 Fade fabric. The net result of our yarn technology produces Made 2 Fade denim, which we shortened to M2F Brand Denims as our trade name.
DB: What inspired you the most when creating your brand?
The company was founded on the premise that no jean brand in the history of fashion has been able to produce an unlimited number of colors that fade and abrade like traditional blue jeans. Our colors include shades of blue that have never been done, in addition to hundreds of shades outside the blues.
One of our monikers is we’re “not just another blue jean company.” That says it all. As a result of our proprietary Made 2 Fade yarn, we are the first company in the world to produce colored jeans that look exactly like indigo based blue jeans after stone washing, sanding and grinding. This includes the white yarns visible on the outside of the jeans as color chips and fades from the surface.
DB: Why did you decide to make faded colour washes?
Our design philosophy is to offer colored jeans and denim casualwear in the type of sophisticated washes and finishes used by premium jean companies in LA. Consumers around the world have never seen colored denim in truly vintage finishes. Colored denim has been around for years, but only in solid dyed twill fabrics, where the fully saturated color penetrates the yarns core, making it impossible to fade and abrade the colors.
The properties of our breakthrough yarn technology allows me to design deep fall tones, rich jewel tones, soft pastels or summer brights, than fade the full shade back so the color looks like it’s been naturally faded through years of wear and tear.
DB: Do you have a favorite jean you have designed?
We offer an assortment of styles, including a relaxed fit straight leg jean, retro modern boot cut jean, slim fit skinny leg jean and bohemian flare leg jean. In addition, we have two signature short styles in our mini and classic cuffed models. All of our styles are produced from a single Made 2 Fade fabric that uses fine gauge combed cotton yarns and 2% spandex to create jeans and shorts that feel like their ten years old. More than any one style, I have an ongoing fascination with the hand feel of our jeans and the endless number of nature based colors and vintage washes & finishes we create each season.
DB: What is the best feature of M2F (fit, wash, pockets, etc)
Women of all ages rave about the comfort and fit of our jeans and how much fun they have wearing truly vintage jeans in colors they’ve never seen before.
DB: What are your denim predictions for next season?
I think it’s getting tougher to gain the attention of consumers who shop boutiques for their jeans. They are looking for a reason to buy a new pair of jeans, whether that means a wash or finish they’ve yet to see, a new kind of fabric or a color. Denim designers must continue to challenge themselves to create innovative, yet commercially acceptable looks that separate their brands from what others are doing.
DB: Can you tell us a bit more about your brand?
We’re shipping over 100 stores in the USA. In addition, we have orders from retailers in Japan, Switzerland, Italy, France, Canada and Australia for next spring. In a tough economy, it’s truly amazing that so many boutiques are willing to pioneer an unknown brand of vintage colored jeans, given we’ve been in business less than a year. Stores tell us women of all ages from 15 to 70 love our colors, the soft & pliable nature of our waistband and fabric and the way the jeans fit them throughout their day. Whether or not a store places an order with us the first time they see the collection, one thing is for sure: They’ve never seen a denim based collection of jeans and shorts that look like M2F Brand Denims.
DB: What makes your brand so different from others out there?
Unlike any jean brand in existence today, M2F denim products are based on a yarn and fabric technology we invented. That technology alone makes it possible for us to create a collection of vintage jeans that look and feel different than other jean brands throughout the world. Our five step finishing process starts with individually dyeing each M2F garment, which in turn gives us the flexibility to design the unique colors, faded washes and vintage finishes that are M2F Brand Denims.
DB: Lastly, is there anything else you would like to add that we haven’t asked you?
We are changing the way women think about jeans…..one color at a time.
DenimBlog got the chance to catch up with the beautiful Jessica Simpson and ask her a few questions about her new fashion venture, the Jessica Simpson Denim collection. Jess’s new jeans have an amazing fit and they retail under $50 which is amazing! You can read my review on a pair of her jeggings here and you can read the interview below. Thanks for taking the time out of your busy schedule to answer our questions Jess!
DB: What made you want to do a denim line?
Jess: It was a natural fit, I am a jeans an tee-shirt – and heels! – kind of girl. Adding jeanswear has been one of the most exciting launches of the Jessica Simpson Collection.
DB: You have such a great style yourself. Where does your inspiration come from when designing?
Jess: It’s a huge compliment when people tell me the collection looks like me – it means we’ve done a good job!
DB: What is your favourite pair you have designed?
Jess: I love the deconstructed Vintage Flare, and I am loving the Forever Skinny under boots.
DB: What is your current collection about?
Jess: It’s about every woman, real women, feeling good in their own skin. Confidence comes from within, but it definitely helps when you feel great in your jeans.
DB: I know you have done a series on the Price of Beauty. What sort of women do you imagine would wear your jeans?
Jess: I always design for every woman. I want my collection to be on-trend, but it is so important to me that it be accessible for everyone.
We are kicking off our live from Project 2010 videos in Las Vegas with a brand we all know and love, Diesel! Diesel will be bringing out a collection of Denim Leggings for Spring/Summer 2011 and I can’t wait to see them! The amazing fit of Diesel jeans but with the comfort of leggings? Who can say no to that! Enjoy the video!
We caught up with Daniella Clarke, the founder and designer behind the wonderful brand Frankie B. We wanted to find out more about her new styles, her cargo pants and her new higher rise jeans! Yep, she is bringing out jeans with a medium rise! Carry on reading below to find out more. Also, just to let you readers know, I will be doing a review on her new cargo pants this week! They are gorgeous!
DB: What are you working on for next season? Anything new?
I’m currently working on Spring Summer 2011. We are still focusing heavily on leggings and fun light weight fabrics .
DB: I heard you were doing a higher rise jean, is that true?
We did introduce a mid rise jean due out soon. I know that we are mainly known for our low rise jean but I want to offer an alternative to the girl that wants to wear Frankie B. but might want a higher rise. I don’t want to be a one trick pony but to be frank it’s hard to break the assumptions that Frankie B. is illegally low. I admit we were very low 10 years ago when we started but we are much more than that now.
DB: Tell us about your new cargo pant! It’s gorgeous!
Thank you I agree! We have been consistently offering a Cargo throughout the years in almost every collection. The Cargo has always been a strong seller for us. The new Maury cargo is a skinny done in an ultra soft light weight twill. Super comfy but still has that Frankie B. edge and sexiness.
DB: Will we be seeing anymore cargo pants from you next season?
We are going forward with the Maury Cargo in White, Khaki and gun metal.
DB: What has been your inspiration for your current collection?
I’ve always loved that tough chic kinda ‘tom boy’ attitude, which played in perfectly with the military trends of the season.
DB: What are your favourite trends at the moment and jeans you have designed?
My personal fave of this season is definitely the cargo!