Designer Jean Interviews
DenimBlog got the chance to catch up with the beautiful Jessica Simpson and ask her a few questions about her new fashion venture, the Jessica Simpson Denim collection. Jess’s new jeans have an amazing fit and they retail under $50 which is amazing! You can read my review on a pair of her jeggings here and you can read the interview below. Thanks for taking the time out of your busy schedule to answer our questions Jess!
DB: What made you want to do a denim line?
Jess: It was a natural fit, I am a jeans an tee-shirt – and heels! – kind of girl. Adding jeanswear has been one of the most exciting launches of the Jessica Simpson Collection.
DB: You have such a great style yourself. Where does your inspiration come from when designing?
Jess: It’s a huge compliment when people tell me the collection looks like me – it means we’ve done a good job!
DB: What is your favourite pair you have designed?
Jess: I love the deconstructed Vintage Flare, and I am loving the Forever Skinny under boots.
DB: What is your current collection about?
Jess: It’s about every woman, real women, feeling good in their own skin. Confidence comes from within, but it definitely helps when you feel great in your jeans.
DB: I know you have done a series on the Price of Beauty. What sort of women do you imagine would wear your jeans?
Jess: I always design for every woman. I want my collection to be on-trend, but it is so important to me that it be accessible for everyone.
We are kicking off our live from Project 2010 videos in Las Vegas with a brand we all know and love, Diesel! Diesel will be bringing out a collection of Denim Leggings for Spring/Summer 2011 and I can’t wait to see them! The amazing fit of Diesel jeans but with the comfort of leggings? Who can say no to that! Enjoy the video!
We caught up with Daniella Clarke, the founder and designer behind the wonderful brand Frankie B. We wanted to find out more about her new styles, her cargo pants and her new higher rise jeans! Yep, she is bringing out jeans with a medium rise! Carry on reading below to find out more. Also, just to let you readers know, I will be doing a review on her new cargo pants this week! They are gorgeous!
DB: What are you working on for next season? Anything new?
I’m currently working on Spring Summer 2011. We are still focusing heavily on leggings and fun light weight fabrics .
DB: I heard you were doing a higher rise jean, is that true?
We did introduce a mid rise jean due out soon. I know that we are mainly known for our low rise jean but I want to offer an alternative to the girl that wants to wear Frankie B. but might want a higher rise. I don’t want to be a one trick pony but to be frank it’s hard to break the assumptions that Frankie B. is illegally low. I admit we were very low 10 years ago when we started but we are much more than that now.
DB: Tell us about your new cargo pant! It’s gorgeous!
Thank you I agree! We have been consistently offering a Cargo throughout the years in almost every collection. The Cargo has always been a strong seller for us. The new Maury cargo is a skinny done in an ultra soft light weight twill. Super comfy but still has that Frankie B. edge and sexiness.
DB: Will we be seeing anymore cargo pants from you next season?
We are going forward with the Maury Cargo in White, Khaki and gun metal.
DB: What has been your inspiration for your current collection?
I’ve always loved that tough chic kinda ‘tom boy’ attitude, which played in perfectly with the military trends of the season.
DB: What are your favourite trends at the moment and jeans you have designed?
My personal fave of this season is definitely the cargo!
We got the chance to talk to the new denim brand Black Premium Affliction about their new styles, the inspiration behind the brand, how they come up with the name and lots more! Keep reading to find out about this new brand below. They also cater for both men and women.
DB: What inspiration goes into designing a Black Premium Affliction jean?
Most of our inspiration comes from things in daily life that display a struggle between good and evil. But, we are also inspired by vintage shopping trips, music and art. I like finding interesting fabrics and crafting unique washes that aren’t seen anywhere else. With each collection I try to create a fashion statement that is both modern and unique.
DB: What is your latest collection about?
The inspiration for the latest collection comes from the artist H.R. Giger. It is dark, modern and powerful. The men’s group utilizes military details on leather and premium cotton and denim. The women’s group focuses on sexy silhouettes utilizing custom printed silks, as well as leather and denim.
DB: Why did you decide to create your brand?
My partners and I knew we had an incredible brand vision. I was a freelance designer and they were on the manufacturing side, so we decided to give it a try ourselves. We had all the necessary skills and resources – the timing was perfect. We never imagined it would grow this much so fast. It has been a tremendous experience.
DB: What has been your favourite memory/experience since Black Premium Affliction was founded?
It would have to be the overwhelming response we received from our Fall 2010 look book. Retailers were blown away at how far we’ve come as a brand. They were genuinely surprised with how contemporary our collection was and how we presented it through the Fall 2010 look book.
DB: Do you have a favourite cut you have designed?
My favorite is the women’s Kona Riding Pant. It is a skinny, five-pocket with a signature interior knee detail that is unique to anything else in the marketplace. It has a black mirror coated fabric that is very sexy.
DB: How many jeans do you own?
Probably about 25 pairs.
DB: Which jean has been the most popular overall?
The men’s style, the Eleven Uptown in the Ace fit. It is a slim straight with a semi-distressed wash on coated fabric. It is dark enough to be worn out at night but distressed enough to maintain a comfortable, casual feel.
DB: We all love denim, but what makes it so important to you?
Denim can be styled with any outfit and is the most comfortable choice for daily wear. Also, the fact that it can be dressed up or down makes it an easy choice.
DB: What makes your brand so different from the others out there?
The difference is that the brand is very much rooted in our signature artwork. We spend hours developing elaborate art that our customers have come to love. We know they also appreciate the same detail and quality we put into our denim washes and fit.
DB: What is the best feature of a Black Premium Affliction jean?
The best feature of a Black Premium jean is the wash and the fit. We painstakingly develop the washes by hand in our own wash facility in Los Angeles and follow them through production to make sure the fit is perfect.
DB: How did you come up with the name Black Premium Affliction?
“Black” for the all time best color and “ Premium” for a more contemporary style and price.