Designer Jean Interviews
Marc Allison has just launched their brand new Gina fit, which is a slim bootcut that moulds to your shape. It’s made from a revolutionary fabric, infused with pima cotton, that emphasizes comfort and fit with a four way stretch denim. The Gina comes in new colours and washes too and has a flattering fit! So there should be a pair for everyone who loves a bootcut! The new shades include Charcoal, Army and Copper and will be joining the other popular washes of Night Blue, Dark Indigo, Olive, Brown, White and Black.
“We designed the new Marc Allison slim boot around this unique fabric we helped create and bring to life through the introduction of our jeans,” said Marc Flashberg, co-founder and principal of Marc Allison jeans. “It’s been a while since something really new and exciting has happened in premium denim – and after three years in development, we are thrilled to be the brand with the next generation in denim.” We caught up with Marc to find out more about the new Gina cut! Carry on reading below! You can shop the new collection online at their store too.
DB: Tell us about the new Gina bootcut jean!
We decided to do a modified boot cut. The premium customer was not happy with the wider bottom. We combined a skinny from the waist to the calf with a modified boot below the calf.
DB: What inspired you to design it?
Most of America is still enamored with the skinny. What we know about fashion is it always changes. We knew our customer was ready for a change, but nobody wants anything dramatic. Knowing our customers closet was inundated with skinnies, this is a great transition jean.
DB: What makes it different from other bootcut jeans on the market?
Our slim boot is more form fitting, and the leg opening is between a straight leg an a normal boot cut.
DB: Skinny jeans have been in their peek for a while now, are you hoping to bring bootcut back?
Not necessarily; it seems that the skinny jean has become a mainstay, at least for the time being. Our objective is to offer the same type of fit with a slight variation. In addition because of the smaller leg opening we’re offering our client two looks in one. Wear it in a boot to achieve the look of a skinny or with a shoe and have the look of a modified boot.
DB: What celebrity would you love to see in the new Gina?
I actually get more pleasure seeing someone in our jean while I’m out and about. And will be thrilled to see any celebrity enjoying our jean.
We got the chance to catch up with the lovely Daniella Clarke of Frankie B. to find out what we can expect from her SS14 collection, details on her FW14 line and more about her inspiration, her fits and future possibilities! Check out the interview below!
DB: Frankie B. is always so inventive, what fun styles can we expect for the new SS14 season?
The one style that I’m really excited about is a denim Bohemian Maxi Skirt. I also love all our striped skinny’s this season, especially the indigo ones.
DB: When did you know that the low-rise was the signature for Frankie B.?
It’s funny because I never thought of it that way at all. It really was as simple as I just couldn’t find low rise jeans back in the late 90’s, so I decided to make them. I never expected to be known for them.
There is another brand on the denim scene to watch, S.O.S. Jeans by Orza Studio. They are a denim brand with more than 30 years of experience in the jeans field and are a vintage company with their jeans 100% made in Italy. The company founder, Mr. Pasquale Orza, grew up in the area of Hertfordshire, England, starting the company in London’s King’s Road, Chelsea. In 1978, following the success of the Lycra corset jeans, Pasquale Orza launched the first stretch denim jeans in the world with denim developed with Kaihara denim Japan. I was lucky enough to get the chance to chat to Mr. Orza about his brand and find out more! Check it out!
DB: Hi! Thank you for doing this interview with us, so tell us a bit more about your brand!
It’s my pleasure, in a nutshell I make S.O.S Jeans to help women face the days with confidence and style. We try to achieve this with feminine silhouettes and innovative cloth finishes and washing techniques. The brand stands for quality, style and innovation.
DB: When and why did you decide to start SOS Jeans by Orza Studio?
In 1978 I started working with Peter Golding consulting and launching other brands into the UK fashion market with great success. I realised there was a gap in the market for my vision of a real woman’s jeans label. So I took the opportunity to show the world what I thought women wanted.
Poetic Justice is a new denim brand which launched last month. They are made to flatter and accentuate a woman’s curves as well as having a great fit and cool washes. They come in skinny, cropped, boyfriend and boot cut, so there is something for everyone! Poetic Justice jeans are designed and tailor made in Los Angeles, California and each style from the brand goes through countless hours of fitting to ensure that they fit like a glove, while retaining their shape (and accentuating yours). The brand states that there are no other jeans on the market that fit women quite like Poetic Justice and they welcome you to put them to the test! One of the best things to point out is that their jeans start at $58! I caught up with them for a little interview, you can read it below.
DB: What inspired you to start your brand?
Poetic Justice was inspired by friends and family who had issues with finding jeans that fit great without compromising the obvious gaping issue in the back. I felt that that there was a need for denim that fits well ,embodied comfort, style, and most of all… fit girls that have a shape.