Liv Tyler is the new face of G-Star Raw. The campaign images feature Liv wearing pieces from the women’s Low-T mini-collection – a range designed for the strong, confident and sophisticated modern woman. The decision to use a solo female image as the focus for the campaign underlines G-Star’s commitment to its women’s collection and reinforces its core theme of ‘RAW Elegance.’
Liv Tyler is an internationally recognized model and actress, most famous for her portrayal of the ethereal and beautiful elf-princess, Arwen, in Lord of the Rings. Her striking looks and assured, independent style perfectly embodies the modern G-Star woman: tough and controlled, yet not afraid to be sensual.
You can view the campaign images below and a behind the scenes video featuring Liv.
Showing her support as their new face, Liv Tyler was seen wearing a pair of G-star jeans to lunch with her son Milo Langdon and ex-husband Royston Langdon in Los Angeles, California. It is cool to see that she is on good terms with Royston. I think Liv looks great here, the jeans fit her very well and the distressing is right on. Is it me or does this outfit have a Gwen Stefani vibe? Maybe it is the fit of the jeans, they sort of look like a drop-crotch fit. Do you guys see Gwen in this look?
Images Courtesy of PicApp (not to be copied or used by others)
G-Star Raw stayed true to their colors… blue. The collection featured bold colors, anchored by their always edgy denim. The collection also had various styles, denim shirts, skirts and even overalls! Check out a some of the looks below:
It seems like a lot of fashion shows are being streamed online now, maybe to get a broader audience. But anyway, on February 14th, G-Star will stream their show live on their Facebook and on their website. The show is counting down on Facebook, so you’ll never lose track. If you don’t have any Valentines plans then this might be really fun to watch!
Always trying to find the hotspots but having trouble actually find them or wondering if they are still hot? G-Star has come out with their own app for IPhone and ITouch to help you find the hottest clothing stores, restaurants, bars, clubs and more. A GPS is also included in the app so you’ll never get lost finding the places. Also, favorite spots by the winners of RAW Reporters will be added during fashion week and by the app users themselves, so it will always be up to date. That is like a two for one deal, a GPS and and a hotspot guide. The best thing is that it’s FREE! Right now it is only for NYC, but G-Star plans on creating apps for Amsterdam, Berlin, London, Tokyo and many more. Click here to get the app.
The Dutch line, G-Star is expanding in the US and returning to their focus on denim. The line opened it’s US stores in 2004, however, their new plan is to expand both number and areas of stores.
“We want to expand from 12 monobrand stores in the U.S. to 50, which falls in line with [the company’s] global expansion plan to go from 200 to 750,” said Stuart Millar, executive vice president of North America operations.
The brand will also focus on emphasizing G-Star’s past as an industrial denim giant. This fall, the brand will launch the Raw Essentials collection, which will focus on raw denim. The collection will feature both jackets and jeans, starting at $300 to $600.
G-Star is also focusing on advertising. They will continue to put on a runway show at New York Fashion week, as they have in seasons past. Perhaps the most exciting new development, is the signing of Liv Tyler to appear in their ad campaigns for the next two seasons.
“We believe that she has a level of sensuality and this is very important for how we want to position G-Star within the women’s context,” said Ray, adding that the shots will emphasize a denim lifestyle rather than high fashion. “We’re serious about the women’s business. We’ve gone totally dedicated to a female-focused campaign.”
Check out images from Liv’s campaign as well as looks from the upcoming Raw Essentials collection below:
Zac Efron attended the NYLON Guys November issue launch event at XIV in West Hollywood. He was wearing his G-Star raw jeans for the event. Zac spoke to WWD at the launch about his favourite pair of jeans and said
“They’re my favorite jeans (G-Star raw). I wore them all throughout High School Musical 3. I even wore them hiking. You have to wear them everywhere to get them right.”
It’s great to know Zac loves his denim as much as we do! I love breaking in my raw denim. I haven’t ever seen him in his G-Star jeans though? I would love to interview him about his denim, I’m sure it would be really interesting. His G-Star raw jeans are looking pretty nice now, I’m loving that fading on the lap. I honestly thought Diesel Thanaz jeans would be his favourite, it does surprise me that he chose raw denim, it just proves he’s a denim enthusiast like we are! He has raw Nudie jeans too.
Anna Kournikova and Enrique Iglesias shared a romantic dinner out at a sushi restaurant in Miami. Enrique is wearing his G Star jeans again. I wish the paps caught up with them more often, they are a very cute couple that look very happy together!
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